NYSE-listed digital customer experience
solutions provider expands its Southeast Asian footprint with the
opening of its 28th campus
34-year-old, Minh Quan Lam is a passionate gamer who brings his
skills in creative thinking, problem-solving and gaming knowledge
to his role as an operations manager. He is part of a global team
of more than 360 specialists at TDCX, (NYSE: TDCX), a high-growth
digital customer experience (CX) solutions provider for technology
and blue-chip companies, that is helping global gaming companies
deliver a good game.
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TDCX launches Vietnam campus in District
4, Ho Chi Minh City. (Photo: Business Wire)
To enhance its support for companies from all sectors, including
gaming, with Vietnamese language requirements, TDCX has opened its
28th campus, this time in Ho Chi Minh City, Vietnam. The campus
adds to TDCX’s network of delivery centers in Asia, Europe and
Latin America and complements its Thailand campus in supporting
clients with CX needs in the Lower Mekong region.
Vietnam is an attractive destination for companies to locate
their outsourced services. The market was ranked as the world’s
sixth most competitive global business services location according
to Kearney’s 2021 Global Services Location Index. In line with
that, Vietnam’s Business Process Outsourcing market is expected to
show an annual growth rate (CAGR 2023 – 2027) of 10 per cent,
representing a volume of US$650 million by 20271.
Mr. Byron Fernandez, Group Chief Information Officer and EVP,
TDCX, said, “Vietnam has all the essential ingredients to become a
key player in the outsourcing market. It has strong IT
infrastructure and is home to a skilled and youthful talent pool,
making it one of the hottest hubs for brands. Through our
conversations with potential candidates in the market, they are
driven, enthusiastic and committed. This is exactly the type of
talent that our clients seek.
“The opening of our Vietnam campus gives us the opportunity to
harness new talent pools for our clients and to play a part in
providing the local workforce with interesting digital economy
jobs. As we do so, we will also be able to achieve our strategy of
providing greater network coverage and service offerings to our
clients.”
Through its entry into the market, TDCX aims to provide quality
employment opportunities for the local workforce and to offer
training opportunities to upskill the talent pool. It is also hoped
that such efforts will contribute to the growth of the country’s
growing outsourcing industry.
The campus is helmed by Diep Thi Thanh Thu (Thu Diep), Senior
Operations Manager at TDCX Vietnam who has more than a decade of
experience in the CX industry. She brings a wealth of expertise in
managing market operations and has worked with some of the most
established brands in the APAC region. She also oversaw the
establishment of TDCX’s campuses in Australia, Japan, and
Taiwan.
Setting up social safeguards for gaming
A report shows that by 2027, the video games segment will see
the number of users in Vietnam increase to 11.3 million2. The
country also has one of the highest percentage of gamers in
Southeast Asia3, presenting an opportunity for TDCX to expand its
support offerings to the gaming industry while maintaining reliable
and comprehensive support for all gaming clients.
Thu Diep said, “Vietnam’s already growing gaming industry
received a boost during the COVID-19 pandemic as people turned to
online entertainment. As such, we see more gaming companies wanting
to engage with Vietnamese consumers to tap the potential of this
market. However, it can be challenging for international firms to
navigate local regulations, cultural nuances and language barriers.
With our Vietnam campus, we will be able to help more companies
scale and seize growth opportunities quickly and efficiently
through our local expertise.”
TDCX’s Vietnam campus is currently providing omnichannel
customer experience and content, trust and safety services for an
American video game developer. This involves providing customer
support to players and real-time monitoring and resolution of
issues. The campus is located in District 4, Ho Chi Minh City.
_____________________________ 1 Statista. Business Process
Outsourcing - Vietnam | Market Forecast 2 Statista. Video games
segment user in Vietnam 2017-2026. 3 Southeast Asia Mashable. The
world’s largest internet gamers: 4 Southeast Asian nations dominate
top spots.
About TDCX
Singapore-headquartered TDCX provides transformative digital CX
solutions, enabling world-leading and disruptive brands to acquire
new customers, to build customer loyalty and to protect their
online communities.
TDCX helps clients achieve their customer experience aspirations
by harnessing technology, human intelligence and its global
footprint. It serves clients in fintech, gaming, technology, home
sharing and travel, digital advertising and social media, streaming
and e-commerce. TDCX’s expertise and strong footprint in Asia has
made it a trusted partner for clients, particularly high-growth,
new economy companies, looking to tap the region’s growth
potential.
TDCX’s commitment to delivering positive outcomes for our
clients extends to its role as a responsible corporate citizen. Its
Corporate Social Responsibility program focuses on positively
transforming the lives of its people, its communities and the
environment.
TDCX employs more than 17,800 employees across 28 campuses
globally, specifically Singapore, Malaysia, Thailand, Philippines,
Mainland China, Hong Kong, South Korea, Japan, India, Romania,
Spain, Colombia and Türkiye. For more information, please visit
www.tdcx.com.
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