TDCX Launches in Türkiye to Tap Growing Market
October 10 2022 - 5:00AM
Business Wire
Plans to expand into Brazil, Indonesia, and
Vietnam in the next 12 months
TDCX, Inc. (“TDCX”) (NYSE: TDCX), a high-growth digital customer
experience (CX) solutions provider for technology and blue-chip
companies, has announced its entry into Türkiye to tap the growing
local market. The Türkiye campus, which commences operations today,
is TDCX’s 27th as it continues its global expansion strategy.
TDCX’s Türkiye campus strengthens TDCX’s network and its
capability to offer Turkish and Arabic in addition to European
languages such as German. TDCX will also be able to serve better
the growing Middle East market on the back of strong demand from
brands. In the United Arab Emirates alone, the outsourcing and
shared services market is projected to reach USD 6.8 billion by
2023, representing a CAGR of seven per cent over 2019-231.
Mr. Laurent Junique, Founder and CEO of TDCX said, “Türkiye is a
fast-growing business destination, driven by its strategic
location, large domestic market, attractive digital talent pool and
strong research and development and innovation culture. These
factors have led to a flourishing tech ecosystem with companies
that are looking to seize domestic and international market
opportunities. Given our expertise in helping innovative companies
deliver customer experience solutions, we see strong potential for
our services in Türkiye. We have been supporting many of our
clients in their expansion into new markets and plan to do the same
here.”
In the first half of 2022, TDCX signed on 25 new clients. This
was more than triple the eight logos in the same period last year
and a sign of the increasing demand from companies for outsourced
customer experience services.
Mr. Junique said, “Driven by strong demand, we are ambitious in
our growth strategy and plan to open campuses in geographies such
as Brazil, Indonesia, and Vietnam in the next 12 months. These are
markets that have high internet penetration, growing consumer
markets and the talent pool we need to support us in delivering
solutions for complex customer experience work.”
Game on for TDCX
The campus will be helmed by Sophie Chelmick, SVP EMEA, who has
over 15 years of experience in managing Pan-European customer
operations. She also oversaw the establishment of TDCX’s campuses
in Spain and Romania.
Ms. Chelmick said, “Our Türkiye campus enables us to serve the
European and Middle Eastern markets more effectively. Coupled with
our campuses in Spain and Romania, we are well-positioned to offer
clients a greater mix of options, such as to employ native and
non-native speakers in different locations, to cater to different
needs and budgets. In doing so, we can help our clients to optimize
their CX strategy and to achieve their goals more quickly and
efficiently.
“Türkiye’s burgeoning gaming industry is also an area of
opportunity for us. Our expertise in serving leading gaming
companies, along with our speed and agility in helping our clients
establish their customer experience teams, gives us an advantage in
supporting the industry’s growth in this region.”
TDCX’s Türkiye campus spans 3,000 square metres and is located
at Sarıdemir, Ragıp Gümüşpal, Fatih, Istanbul. The campus is well
connected by public transportation such as rail, bus and ferry.
About TDCX
Singapore-headquartered TDCX provides transformative digital CX
solutions, enabling world-leading and disruptive brands to acquire
new customers, to build customer loyalty and to protect their
online communities.
TDCX helps clients achieve their customer experience aspirations
by harnessing technology, human intelligence and its global
footprint. It serves clients in fintech, gaming, technology, home
sharing and travel, digital advertising and social media, streaming
and e-commerce. TDCX’s expertise and strong footprint in Asia has
made it a trusted partner for clients, particularly high-growth,
new economy companies, looking to tap the region’s growth
potential.
TDCX’s commitment to delivering positive outcomes for our
clients extends to its role as a responsible corporate citizen. Its
Corporate Social Responsibility program focuses on positively
transforming the lives of its people, its communities and the
environment.
TDCX employs more than 17,000 employees across 27 campuses
globally, specifically Singapore, Malaysia, Thailand, Philippines,
Mainland China, Hong Kong, South Korea, Japan, India, Romania,
Spain, Colombia and Türkiye. For more information, please visit
www.tdcx.com.
1 Source: Outsourcing and Shared Services 2019-2023, Global,
Middle East and UAE industry outlook, Monitor Deloitte.
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version on businesswire.com: https://www.businesswire.com/news/home/20221010005176/en/
Eunice Seow, eunice.seow@tdcx.com
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