MINNEAPOLIS, April 19, 2021 /PRNewswire/ -- Target Corporation
(NYSE: TGT) today announced a new installment of its
limited-time-only Designer Dress Collection, featuring three
celebrated designers: ALEXIS, Christopher
John Rogers and RIXO. The collection represents the spirit
of each designer's core brand and features bold, bright patterns
and statement silhouettes. The Designer Dress Collection will be
available on Target.com and in select Target stores this spring,
and features more than 70 original dress designs, ranging in price
from $40-$60.
"For more than 20 years, Target has partnered with some of the
biggest names in the industry, and had the opportunity to introduce
our guests to emerging designers who are shaping fashion and
culture today," says Jill Sando,
executive vice president and chief merchandising officer, Target.
"With this collection, we're celebrating three incredibly talented
and diverse designers, all while creating our most size-inclusive
collection of original, quality dresses that we know our guests
will love."
The Designer Dress Collection reflects Target's commitment to
inclusivity and ranges in size from XXS-4X, and will be available
on Target.com and in select Target stores beginning this spring. In
addition, the collection will be available via Target's contactless
same-day pickup options, including Drive Up and Order Pickup.
The Designers:
ALEXIS was established in 2008 by mother-daughter team
Alexis Barbara Isaias and
Ana Barbara out of their home
office. Together, the power duo designs for the woman that embraces
all aspects of femininity, sophistication and elegant ease. Their
advanced contemporary collections speak to the modern woman: a
style icon that embodies effortlessly chic sensibilities in her
everyday lifestyle. ALEXIS for Target echoes the personal style of
Alexis – her worldly travels and passion for vintage.
"I have always wanted to create a line that resonated with a
larger audience of women and doing it alongside Target is a dream
come true. This dress collection is a true reflection of who I am
and every dress was designed with an intention to bring to life my
passion to make each and every woman feel beautiful," says
Alexis Barbara Isaias.
Christopher John
Rogers founded his eponymous label in 2016 and designs
clothing with a focus on artful dressing. He was named the 2019
Council of Fashion Designers of America (CFDA)/Vogue Fashion Fund
winner and the 2020 CFDA American Emerging Designer of the Year,
with numerous stars and notable figures having worn his designs.
Christopher John Rogers for Target
dresses feature statement-making styles and bold, bright patterns
that celebrate self-expression.
"Growing up as an artistic kid in the Deep South, I've always
aspired to create designs that help the wearer feel their most
self-expressive. This partnership is a dream come true – I've
always admired the Target designer collaborations in the past, and
I'm excited to be a part of that legacy. I've had a blast working
with the Target team and I hope this collection of quality,
declarative dresses helps Target guests across the country feel
their most authentic," says Christopher
John Rogers.
RIXO was founded in 2015 by best friends Orlagh McCloskey and Henrietta Rix out of their living room in
London, with a mission to evoke
feelings of wanderlust and free spirit through their designs.
Featuring vintage-inspired fabrics and easy-to-wear shapes, RIXO
aims to create timeless silhouettes that flatter every woman. RIXO
for Target dresses feature flattering silhouettes with eye-catching
prints inspired by art, the designers' travels, and vintage
styles.
"Designing this collection with Target has been so much fun. We
feel lucky to be partnering with the retailer and for the
opportunity to connect with their guests of all ages, shapes and
sizes. At RIXO, we create clothes with the goal of making people
feel like the best version of themselves, and the design process
for this collection includes the same level of thought and
inspiration that goes into our main brand. We can't wait to see the
collection come to life – seeing our designs on others is
always such a magical feeling," says Orlagh
McCloskey and Henrietta
Rix.
More information about The Designer Dress Collection is
available on ABullseyeView.com.
About Target
Minneapolis-based Target
Corporation (NYSE: TGT) serves guests at nearly 1,900 stores and at
Target.com. Since 1946, Target has given 5 percent of its profit to
communities, which today equals millions of dollars a week. For the
latest store count or for more information, visit
Target.com/Pressroom. For a behind-the-scenes look at Target, visit
Target.com/abullseyeview or follow @TargetNews on Twitter.
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SOURCE Target Corporation