'Just Go' travel options offer exceptional
value and are available for booking now at spirit.com
Images of refreshed brand available
here
DANIA
BEACH, Fla., Aug. 14,
2024 /PRNewswire/ -- Spirit Airlines' (NYSE: SAVE)
four new travel options are officially taking off today, giving
travelers access to book the airline's transformed Guest experience
and new premium offerings for the first time. The new options,
dubbed "Just Go," deliver even friendlier, more comfortable, and
cost-effective travel, all at great value. Travelers can book
Go Big, Go Comfy, Go Savvy, and Go
now at spirit.com and on the Spirit mobile app.
"We are making major investments to provide our Guests with
greater value and enhance their travel experience," said
Ted Christie, President and Chief
Executive Officer at Spirit Airlines. "This is an excellent
opportunity for new Guests and those who haven't flown with us
recently to experience our transformation and see for themselves
the great value they can enjoy when choosing Spirit."
Spirit is celebrating the transformation of its Guest experience
by unveiling a reimagined brand identity that pays homage to its
past while capturing the vision for its future. The creative
refresh expands on the carrier's iconic yellow and black and
introduces additional colors, as well as a new logo treatment
featuring a motif of aircraft windows. The reimagined brand comes
to life through a new campaign inspired by the elevated options
that empower travelers to feel "More Fly" on every journey. The
updated look and brand voice are being unveiled on spirit.com, the
Spirit mobile app, and across the airline's digital channels and
advertising.
Book Now: New Travel Options, All with Unmatched
Value
The Just Go options are available to book starting
today and all include the flexibility of no change or cancel
fees.
- Go Big to get
enhanced comfort with a Big Front Seat®, one checked and
one carry-on bag, priority check-in and boarding, snacks and
drinks, including alcoholic beverages, and streaming access to fast
Wi-Fi. Go Big is available for
Guests to start experiencing today, and the snacks and drinks and
priority check-in included with Go
Big will launch on Aug.
27.
- Go Comfy to choose an aisle or window seat with a
guaranteed blocked middle seat, one checked and one carry-on bag,
priority boarding, and a snack and non-alcoholic beverage during
each service. Go Comfy is available to experience beginning
Aug. 27.
- Go Savvy to get a standard seat selection and a choice
of one checked or one carry-on bag. Go Savvy is available to
experience starting today.
- Go to keep it simple with the greatest affordability.
Standard seat selection, a checked bag and other options can be
purchased separately. Go is available to experience beginning
today.
Enhanced Airport Experience
Spirit will also debut a
priority check-in experience on Aug.
27 at more than 20 airports for Guests who opt to
Go Big or are Free
Spirit® Gold members or Free Spirit World Elite
Mastercard holders. Additionally, Guests will benefit from a more
seamless journey with Spirit's new boarding process featuring five
groups that aim to reduce boarding time and enhance operational
performance.
For more information about Spirit's transformed Guest
experience, visit spirit.com/s/info.
About Spirit Airlines
Spirit Airlines (NYSE: SAVE) is
a leading low-fare carrier committed to delivering the best value
in the sky by offering an enhanced travel experience with flexible,
affordable options. Spirit serves destinations throughout
the United States, Latin America and the Caribbean with its Fit Fleet®, one
of the youngest and most fuel-efficient fleets in the U.S. Spirit
is committed to inspiring positive change in the communities it
serves through the Spirit Charitable Foundation. Discover elevated
travel options with exceptional value at spirit.com.
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SOURCE Spirit Airlines