Snap Inc. Unveils ARES to Bring Power of Its Augmented Reality to Enterprises
March 23 2023 - 09:00AM
Business Wire
ARES Serves as the Industry's First
Enterprise-Wide Augmented Reality Solution Goodr, Princess Polly,
Gobi Cashmere Among Snap’s First Customers
Snap Inc. today unveiled AR Enterprise Services (ARES), a new
enterprise solution to enable businesses to integrate Snap's
Augmented Reality (AR) into their owned and operated channels with
ease and at scale. Through this offering, consumers will enjoy
immersive and personalized experiences with their favorite brands,
with a suite of advanced tools designed to increase confidence in
their purchases.
ARES’ inaugural offering is for retail, and among the first
group of customers are Goodr, Princess Polly, and Gobi Cashmere.
Each of these companies have been using various products from Fit
Finder to AR Try-On, which are features that make up our new
Shopping Suite.
“Over the last decade, we've been hard at work bringing fun and
personal AR experiences to Snapchatters. In the next decade, we’re
excited to take our world-class AR technology to businesses'
websites, apps, and even into their physical locations,” said Jill
Popelka, Head of AR Enterprise Services of Snap Inc. “We look
forward to making the shopping experience more delightful for
consumers and transforming businesses around the world with AR
Enterprise Services.”
ARES unifies Snap’s world-class AR technology with technologies
from Snap’s acquisitions of Vertebrae, Fit Analytics, and Forma
over the last two years, which built the groundwork for Snap’s AR
enterprise offering.
The Shopping Suite is ARES’ first solution, a suite of
products and services which provides 3D Viewer, AR Try-On, and Fit
Finder, embedded directly inside retailers’ own apps and websites.
ARES’ Shopping Suite will be widely available to customers in Q2
and includes AR shopping for apparel, footwear, and accessories.
Shopping Suite also includes:
- Dedicated services and support: Businesses can leverage
dedicated services for AR asset creation and robust technical
implementation support. The Shopping Suite’s AR asset creation
services help businesses create digital versions of their apparel,
footwear, and eyewear products using proprietary photogrammetry
hardware and machine learning creation pipelines to deliver high
fidelity assets optimized for end user performance.
- Enterprise tools to manage assets and integrations:
Businesses can manage and optimize their AR assets and
integrations, measure performance analytics, and receive dedicated
Shopping Suite support.
- Experience delivery: Businesses can integrate our AR
Try-On, Fit Finder, and interactive 3D Viewer technology into their
own apps and websites, offering shoppers the ability to receive
accurate fit and sizing recommendations, try-on or view products in
augmented reality, and interact with products in 3D.
ARES is already seeing promising results from early customers
using Shopping Suite features, who are making the shopping
experience frictionless and personal:
- Goodr leveraged AR Try-On and interactive 3D Viewer
technology to replicate the experience of in-store shopping on
customers’ mobile devices and saw an 81%1 uplift in add-to-cart and
67% uplift in conversion for mobile device users2, leading to a 59%
increase in revenue per visitor
- Princess Polly incorporated Fit Finder and AR Try-On
features to deliver recommendations to over 7.5 million shoppers3
who had a 24% reduced return rate4 than shoppers not using the
technology.
- Gobi Cashmere’s conversion rate was 4X higher for
shoppers5 using Fit Finder recommendations and AR Try-On features,
helping provide personalized experiences to 1 in 4 of
shoppers.6
About Snap Inc.
Snap Inc. is a technology company. We believe the camera
presents the greatest opportunity to improve the way people live
and communicate. We contribute to human progress by empowering
people to express themselves, live in the moment, learn about the
world, and have fun together. For more information, visit
snap.com.
1 Snap Inc. internal data March 15 -
August 15 2022
2 Snap Inc. internal data March 15 -
August 15 2022
3 Snap Inc. internal data July 1 2020 -
October 31 2022.
4 Snap Inc. internal data July 1 2020 -
October 31 2022.
5 Snap Inc. internal data September 1
2022- October 31, 2022.
6 Snap Inc. internal data September 1
2022- October 31, 2022
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