Here’s how we build a platform to handle real engagement — to
the tune of 5+ billion actions by our users every week in Slack
By Brian Elliott, VP & General Manager of Platform
Slack Technologies, Inc., (NYSE: WORK) today announced updated
engagement metrics in a blog post on the company’s website.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20191010005813/en/
(Graphic: Slack)
We’re seeing a generational shift in how we collaborate at work.
People are moving away from email and into channels, away from
legacy suites of badly connected products and onto a new
customizable platform that can more easily connect the tools they
use to work. In September 2019, we exceeded 12 million people
actively using Slack every day — up approximately 37% year over
year. In addition, with more than 6 million paid seats, the number
of engaged and active people who are relying on Slack continues to
grow rapidly.
DAUs get cited a lot, but what, really, is their significance?
In our book, the “U” is what matters: Use! Engagement is what makes
Slack work — you can’t transform a workplace if people aren’t
actually using the product. And we love the people building apps
and integrations on the Slack platform, because they help drive
that engagement. Our developer community has scaled with us to
create a thriving ecosystem that feeds this engagement. As we
prepare for Spec, our annual conference for developers building
integrations and apps for Slack, we are laser focused on how best
to support this community.
It’s Not a Successful Collaboration Tool if People Don’t Use
It
We, and our nearly 600,000 daily active registered
developers, are designing for the millions of people whose work
actually happens in Slack. Deep and sustained levels of engagement
across companies are what keep people adopting Slack and using it
above other, less connected ways of working.
In a survey of U.S.-based users, 87% said that Slack improved
communication and collaboration inside their organization.
Among our paid customers, users spend more than 9 hours per
workday connected to our service, including spending about
90 minutes per workday actively using Slack. What does this
active use look like? It adds up to more than 5 billion actions
weekly on average, including reading and writing messages,
uploading and commenting on files, performing searches, and, most
importantly to us on the Platform team, interacting with apps. And
Slack doesn’t exist in a vacuum. We’re at our best and offer the
most value when we work hand in hand with the other tools our
customers use every day. 95% of Slack app users surveyed say
that using an app in Slack makes those tools more valuable.
This circular exchange of value is the flywheel effect that
fuels successful platforms — and when the flywheel starts spinning,
it becomes nearly impossible to stop. We have more than 1,800
apps in our App Directory, and more than 500,000 custom
apps — custom applications built by customers to integrate with
both their internal systems and external software — were used in a
typical week during September 2019. And as our developer ecosystem
keeps growing, adding new apps across all types of vendors, the
value for our customers grows with it.
But we know we can do more. At Spec, we’ll be showing
developers new and improved ways to build apps that meet the needs
of Slack’s deeply engaged users, among them the majority of Slack
users who aren’t in tech roles and those who work at the world’s
largest enterprises, including the more than 65 Fortune 100
companies that use Slack.
The Network Is Growing — and We’re All Part of It
The way we work is fundamentally changing. It’s becoming faster,
more adaptable, and more collaborative. This change is fueled by
engagement. Whether you’re sending a message in channel, launching
a call in Zoom, sharing a Google file, or starting your day by
checking the Outlook calendar app, every action you take to connect
with your team in Slack and move your project forward adds up to a
whole new way of working.
So for those of you able to join us at Spec: we look forward to
seeing you and what you’re up to. For those of you who can’t make
it, feel free to get in touch if we can help make the platform more
valuable for you. And either way, we’re glad you’re able to join us
in building a platform people love to use!
###
We want to provide a brief explanation of some of the numbers
we’re using in this post.
When we talk about daily active users, we mean a user who has
either created or consumed content in Slack within a given 24-hour
period on either a free or paid subscription plan. In September
2019, we exceeded 12 million daily active users, including nearly
600,000 daily active registered developers. We define an
organization on Slack as a separate entity, such as a company,
educational or government institution, or distinct business unit of
a company, that is on a subscription plan, whether free or paid. We
define a paid customer as an organization with three or more users
on a paid subscription plan.
The survey results showing improved communication and
collaboration are from a June 2019 survey that we conducted with
approximately 1,600 U.S.-based users who had been using Slack for
at least one month, which we refer to as our 2019 Survey.
Additionally, according to our 2019 Survey, more than half of
Slack’s users are in non-technical roles.
In September 2019 on a typical workday, users at paid customers
averaged nine hours connected to Slack through at least one device
(such as a laptop or mobile phone) and spent about 90 minutes
actively using Slack.
In September 2019, we saw on average more than 5 billion weekly
actions in Slack during a typical work week. Actions in Slack mean
writing messages, reading messages, uploading or commenting on
files, performing searches, interacting with an app, or a similar
action that indicates active use of Slack.
The survey results showing that 95% of Slack app users say that
using an app in Slack makes those tools more valuable are from a
July 2019 survey that we conducted of approximately 1,700
U.S.-based users who had been using Slack for at least six months
and used at least two of our most popular apps in the two weeks
prior to the survey. Our top apps include apps developed by Slack,
our partners, or other third-party developers.
As of January 31, 2019, more than 65 companies in the Fortune
100 use Slack.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20191010005813/en/
Jesse Hulsing Investor Relations ir@slack.com
Karesha McGee Media Relations pr@slack.com
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