Similarweb Bolsters its Keyword Generator with YouTube and Amazon On-Site Keyword Intelligence, Adding More Than 800 Million New Keywords
August 08 2021 - 7:25PM
Business Wire
The Keyword Generator delivers a holistic view of search
activity across Google, YouTube and Amazon for the first time
Similarweb (NYSE: SMWB), a leading digital intelligence company,
today announced updates to the Keyword Generator tool within its
Digital Marketing Intelligence Solution, ushering in a new era of
holistic keyword research and breaking barriers to provide digital
marketers with an integrated view of search behavior. Updates
include the addition of on-site search data for both Amazon and
YouTube beyond the existing Google capability, as well as a new
hybrid keyword volume calculation, which supplements the Google
API’s volume estimates with Similarweb proprietary data.
“The new Keyword Generator offers something we believe is
completely unique,” says Maoz Lakovski, VP of Digital Marketing
Solutions at Similarweb. “We not only provide keyword research
based on real behavioral data, but also address the reality of how
people search. Discovery across Google, Amazon, and YouTube are
fundamentally different — Google is heavily informational, Amazon
is brand-heavy, and YouTube is reviews-focused. Keyword Generator
empowers SEOs and digital marketers to think about all of these
search behaviors holistically.”
To date, many keyword research tools have overlooked the value
of keyword insights from YouTube and Amazon, but Similarweb lets
digital marketers explore these search engines with ease in order
to provide them a holistic view of search behavior:
- As the world's second largest search engine, YouTube has
become a critical frontier for brands to reach and convert
customers. Similarweb’s YouTube Keyword Generator provides
YouTube on-site keyword data like search volume, clicks, and
related keywords, so content teams and search professionals can
optimize their video content to rank higher on YouTube (also known
as “YouTube SEO”), as well as improve their chances of being
showcased in Google’s video SERP feature (known as “Video SEO”).
The YouTube Keyword Generator can also be leveraged to discover
content opportunities within any topic.
- Over 60% of product searches begin on Amazon, making it a
critical channel for eCommerce. With Similarweb’s Amazon
Keyword Generator, search professionals can now discover thousands
of high-intent keyword ideas, and optimize their Amazon search
strategy by leveraging monthly on-site search volumes, clicks,
percent of organic vs paid searches, top countries, and related
keywords.
For over a decade, Similarweb has amassed a quality and quantity
of behavioral and publicly captured data that is nearly impossible
to replicate and is ever-expanding, because fresh data is
aggregated every day.
All product and company names are trademarks™ or registered®
trademarks of their respective holders. Use of them does not imply
any affiliation with or endorsement by them. Similarweb insights
are estimations and extrapolations based on information obtained
from third parties. Similarweb shall not be held responsible for
the accuracy of or any omissions from its data.
About Similarweb:
As the most trusted platform for understanding online behavior,
millions of people use Similarweb’s insights daily to strengthen
their knowledge of the digital world. We empower anyone — from the
curious individual to the enterprise business leader — to make
smarter decisions by understanding why things happen across the
digital ecosystem. Learn more here:
https://www.similarweb.com/corp/about/
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version on businesswire.com: https://www.businesswire.com/news/home/20210805005168/en/
Press Contact: Maayan Weiss Similarweb
press@similarweb.com
Investor Contact: Alex Wellins The Blueshirt Group, for
Similarweb ir@similarweb.com
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