SAP to Acquire Emarsys
October 01 2020 - 9:45AM
Dow Jones News
By Mauro Orru
SAP SE said Thursday that it has agreed to buy customer
engagement platform provider Emarsys.
The German software company didn't disclose financial details
for the acquisition.
"Once the transaction closes, SAP will enable brands to connect
every part of their business to the customer, including experience
data," said SAP Chief Executive Christian Klein.
The deal is expected to close in the fourth quarter of 2020,
with its operations set to become part of the SAP customer
experience business unit.
Emarsys has U.S. headquarters in Indianapolis and more than 800
employees across 13 offices.
Write to Mauro Orru at mauro.orru@wsj.com; @MauroOrru94
(END) Dow Jones Newswires
October 01, 2020 09:30 ET (13:30 GMT)
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