By Mauro Orru 
 

SAP SE said Thursday that it has agreed to buy customer engagement platform provider Emarsys.

The German software company didn't disclose financial details for the acquisition.

"Once the transaction closes, SAP will enable brands to connect every part of their business to the customer, including experience data," said SAP Chief Executive Christian Klein.

The deal is expected to close in the fourth quarter of 2020, with its operations set to become part of the SAP customer experience business unit.

Emarsys has U.S. headquarters in Indianapolis and more than 800 employees across 13 offices.

 

Write to Mauro Orru at mauro.orru@wsj.com; @MauroOrru94

 

(END) Dow Jones Newswires

October 01, 2020 09:30 ET (13:30 GMT)

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