NEW
YORK, Feb. 26, 2024 /PRNewswire/ --
Briogeo, the clean and natural hair care brand, announces
its partnership with Cosmo Prof, a leading distributor
of professional beauty products and education. Beginning
today, Briogeo will launch in 500 Cosmo Prof locations in key
markets nationwide and on CosmoProfBeauty.com.
Founded by CEO Nancy Twine,
Briogeo was built on believing everyone deserves confidence
from healthy hair. For more than a decade, the brand has set the
standard for clean hair care with natural, effective products and
inclusivity at its core. Briogeo's entry into Cosmo Prof marks the
brand's continued expansion and support of the professional
community nationwide. The partnership will enable Briogeo to
connect with even more stylists through Cosmo Prof's salon
network.
"We are so excited to deepen our commitment to the stylist
community and to expand our presence in salons through this
strategic partnership with Cosmo Prof," said Nancy Twine, founder and CEO of Briogeo. "When
we launched into the professional channel last year, our goal was
to build affinity and trust with hairstylists, and we have so much
confidence in Cosmo Prof as a new key partner to help us achieve
those goals while growing our distribution."
To complement an expanded distribution and presence in the
professional channel, Briogeo plans to roll out salon-specific
education programs, from advanced certifications to new digital
courses. As a pioneer in scalp care, Briogeo has prioritized a
unique suite of service business efforts to support stylists in
building their salon scalp authority. Additional education and
resources will empower stylists to build on their expertise and
business in clean repair treatments.
"We're thrilled to introduce Briogeo to our Cosmo Prof stores
and online, showcasing their best-sellers from the Don't Despair,
Repair, Scalp Revival, Destined for Density, Superfoods, Curl
Charisma, and Farewell Frizz lines. At Cosmo Prof, we're committed
to empowering the professional community through granting access to
the finest products to enhance their craft and elevate client
experiences behind the chair."- Angela
Swanner, Group Vice President of Merchandising for Cosmo
Prof.
About Briogeo
Briogeo has revolutionized clean and
natural hair care, offering effective products and solutions for
every hair type, hair texture, hair need, ethnicity, background,
and person. All Briogeo products are formulated 6-free ™ (NO harsh
sulfates, silicones, parabens, phthalates, artificial dyes, and
DEA) and are naturally derived with the brand's proprietary NOVA
Complex®, a blend of natural oils, vitamins, and antioxidants.
Launched in 2013 by entrepreneur Nancy
Twine, Briogeo has become one of the fastest-growing hair
care brands in the world and one of the largest, black-founded
companies in the US. Briogeo continues to experience momentous
year-over-year sales growth with a brand mission to inspire,
educate, celebrate diversity, and empower every person's healthy
hair journey. Briogeo was acquired by Wella Company in 2022.
About Sally Beauty Holdings, Inc.
Sally
Beauty Holdings, Inc. (NYSE: SBH), as the leader in professional
hair color, sells and distributes professional beauty supplies
globally through its Sally Beauty Supply and Beauty Systems Group
businesses. Sally Beauty Supply stores offer up to 7,000 products
for hair color, hair care, nails, and skin care through proprietary
brands such as Ion®, Bondbar®, Strawberry Leopard®, Generic Value
Products®, Inspired by Nature® and Silk Elements® as well as
professional lines such as Wella®, Clairol®, OPI®, L'Oreal®, Wahl®
and Babyliss Pro®. Beauty Systems Group stores, branded as
CosmoProf® or Armstrong McCall® stores, along with its outside
sales consultants, sell up to 8,000 professionally branded
products, including Paul Mitchell®, Wella®, Matrix®, Schwarzkopf®,
Kenra®, Goldwell®, Joico®, Amika®, and Moroccannoil®, intended for
use in salons and for resale by salons to retail consumers. For
more information about Sally Beauty Holdings, Inc., please
visit https://www.sallybeautyholdings.com/
Olaplex®, intended for use in salons and for resale by salons to
retail consumers. For more information about Sally Beauty Holdings,
Inc., please visit https://www.sallybeautyholdings.com/.
Media Contact: briogeo@wearefoundation.co
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SOURCE Briogeo