DENTON, Texas, Nov. 10, 2022 /PRNewswire/ -- Cosmo Prof, the
largest distributor of professional salon products, is constantly
seeking ways to support the stylist community holistically: from
offering the best professional brands and incredible deals, to
education and events that inspire their artistry. In its latest
effort, Cosmo Prof is partnering with SalonHQ, a new commerce
platform that delivers instant e-commerce to beauty professionals,
to provide a turnkey solution enabling stylists to set-up custom
e-commerce retail storefronts, extending their reach beyond the
salon.
After looking into consumer insights and the industry overall,
Cosmo Prof recognized a gap in meeting stylists' business and
entrepreneurial needs. "We understand retail is a significant value
driver for stylists," said Denise
Paulonis, President and Chief Executive Officer at Sally
Beauty Holdings. "However, the upfront costs of managing inventory
can be burdensome and overwhelming to take on. With a free and
customizable digital platform backed by Cosmo Prof's expansive
assortment and fulfillment capabilities, stylists can easily sell
products directly to their clients 24/7 while earning
commission."
Cosmo Prof knows stylists are the ultimate influencers for their
clients, with the ability to directly impact purchasing decisions
based on their trusted relationships. "Stylists have already built
a reputation with their clients. These new storefronts will amplify
those relationships by allowing for connection and personalized
product recommendations beyond the salon," said Mark Spinks, President at Cosmo
Prof.
It was important for Cosmo Prof to enable a holistic solution
that removed the barriers the professional community would face.
Stylists don't have to worry about shipment, fulfillment, or
inventory management — Cosmo Prof handles all orders through
SalonHQ's innovative e-commerce technology. Cosmo Prof and SalonHQ
will help educate stylists on how they can promote their online
businesses, further emphasizing their dedication to supporting
professionals in all areas of their work.
SalonHQ provides an easy, customizable e-commerce solution that
gives distributors a new avenue to help their stylist community
grow. "With Cosmo Prof, we found a partner focused on
delivering best-in-class products and support to its stylist
community," said Mark Porter,
Co-Founder of SalonHQ. "This led to a partnership where our
platform enables stylists to instantly set up a digital storefront
to sell products sold at Cosmo Prof to their clients online." The
free-to-stylist platform allows for easy customization of the look
and feel, curating the product catalog, product recommendation
tools, and more. With built-in training, marketing, and support,
the platform is a one-stop solution for stylists entering the
e-commerce space.
The program is currently being piloted in one territory for
Cosmo Prof and SalonHQ to monitor learnings. Learn more at
https://www.cosmoprofbeauty.com/salon-hq.
About Sally Beauty Holdings,
Inc.
Sally Beauty Holdings, Inc. (NYSE: SBH), as the leader in
professional hair color, sells and distributes professional beauty
supplies globally through its Sally Beauty Supply and Beauty
Systems Group businesses. Sally Beauty Supply stores offer up to
7,000 products for hair color, hair care, nails, and skin care
through proprietary brands such as Ion®, Generic Value Products®,
Beyond the Zone® and Silk Elements® as well as professional lines
such as Wella®, Clairol®, OPI®, Conair® and L'Oreal®. Beauty
Systems Group stores, branded as CosmoProf® or Armstrong McCall®
stores, along with its outside sales consultants, sell up to 8,000
professionally branded products including Paul Mitchell®, Wella®,
Matrix®, Schwarzkopf®, Kenra®, Goldwell®, Joico® and Olaplex®,
intended for use in salons and for resale by salons to retail
consumers. For more information about Sally Beauty Holdings, Inc.,
please visit https://www.sallybeautyholdings.com/.
About SalonHQ
SalonHQ is an ecommerce-as-a-service platform powering digital
channels for brands and distributors in the beauty industry.
Through a suite of APIs, SalonHQ offers a turnkey solution that
enables customers to launch, scale and manage their beauty
business. SalonHQ is a venture backed startup launched in
2018. For more information please visit salonhq.co.
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SOURCE Cosmo Prof