SAN FRANCISCO, May 29, 2019 /PRNewswire/ -- TRAILHEADX --
Salesforce [NYSE: CRM], the global leader in CRM, today announced
Salesforce Blockchain, a low-code platform that enables
organizations to share verified, distributed data sets across a
trusted network of partners and third parties. By bringing
blockchain to the world's #1 CRM platform, companies can create
blockchain networks, workflows and apps that deliver entirely new
customer experiences. Salesforce Blockchain made its debut today at
TrailheaDX, Salesforce's fourth annual developer conference.
"We help companies build for the future by making breakthrough
technology accessible and easy to use—today we are doing just that
with Salesforce Blockchain," said Bret
Taylor, President and Chief Product Officer, Salesforce.
"Now, companies will be able to create new ecosystems and achieve
new levels of interconnectivity through trusted partner
networks."
Today, connectivity is redefining how businesses operate and the
experiences that customers expect. To deliver this, companies must
harness and share massive amounts of data with an ever-evolving
network of partners and third parties, all without sacrificing
trust. This has introduced unnecessary levels of cost and
inefficiencies. Blockchain solves this "trust gap" by delivering a
distributed ledger that saves, traces and authenticates data across
every partner—or node—in the network. Organizations in all
industries can leverage blockchain for a variety of use cases like
asset tracking, credentialing and verification and authentication
of goods. By combining CRM workflows with blockchain data,
companies can create new business processes and models that span
sales, service, marketing and beyond to accelerate the speed of
business.
Create Trusted Partner Networks with Salesforce
Blockchain
Salesforce Blockchain is a low-code blockchain platform that
extends the power of CRM. Built on the open source technology of
Hyperledger Sawtooth and deeply customized for Salesforce
Lightning, Salesforce Blockchain lowers the barrier for creating
trusted partner networks. Salesforce Blockchain enables companies
to easily bring together authenticated, distributed data and CRM
processes. With Salesforce Blockchain anyone can:
- Build Networks with Clicks—Easily build and maintain
blockchain networks, apps and smart contracts—unique to every
business—using Salesforce's powerful low-code capabilities.
Customers can now create and share a blockchain object in the same
process as any CRM data object—with clicks, not code.
- Automate Data with Lightning Platform—Make blockchain
data actionable through native integration with Salesforce. Layer
complex blockchain data on top of existing sales, service or
marketing workflows like search queries and process automation.
Even more, companies can now run Einstein-powered artificial
intelligence algorithms that integrate blockchain data into sales
forecasts, predictions and more.
- Engage Partners Easily—Lower the barrier to entry for
partners, distributors and intermediaries to leverage Salesforce
Blockchain. Companies can now pull in APIs, pre-built apps and
integrate any existing blockchains with Salesforce. With an
intuitive engagement layer, companies can also easily interact with
and add third parties to their blockchain with a few clicks and a
simple authentication—creating trust networks.
Customers using Salesforce Blockchain today include:
Arizona State University
A leading public research institution, Arizona
State University is using Salesforce Blockchain to design
and create an educational network that enables universities to
verify and securely share information. This network will expand the
ability for universities and colleges to serve learners, for
example, by saving student transcripts and accomplishments into a
Learner Trust Record on unified ledger, a tool that will create a
record of the entirety of a learner's accomplishments. With
Salesforce Blockchain, Arizona State
University seeks to give ownership and control of learner
records to the learners themselves, while significantly reducing
friction between institutions and allowing them to provide faster
and more intelligent services to students.
"With Salesforce Blockchain, we expect that this educational
trust network will allow us to better serve our diverse set of
undergraduate and graduate student learners," said Kent Hopkins, Vice President of Enrollment
Services at Arizona State University.
"This network has the potential to be a game changer for
integrated, seamless learning—increasing transparency of student
achievements and ultimately making the exchange process of academic
records easier for both learners and institutions."
IQVIA
IQVIA, a leading global provider of advanced analytics, technology
solutions and contract research services to the life sciences
industry, recognizes that blockchain, as an emerging technology,
could potentially impact the life sciences industry and healthcare.
As such, IQVIA is collaborating with Salesforce to explore a
variety of possible blockchain technology initiatives within this
sector. One of those initiatives, using the Salesforce Blockchain,
is specific to regulatory information management and drug label
processing. Potential benefits from this initiative include cost
savings via label automation and improved audit traceability;
quality improvements based on agreed collaborative rules; enhanced
security from immutable content sharing; and real-time
insights.
"IQVIA is pleased to be working with Salesforce, building out
its new blockchain platform, as we explore the potential it may
bring to a number of use cases in our industry," said Tal Rosenberg, senior vice president, Technology
Solutions, IQVIA.
S&P Global Ratings
A leading provider of ratings, benchmarks, analytics and data for
the global capital and commodity markets, S&P Global Ratings is
leveraging Salesforce Blockchain to reduce the time it takes to
review and approve new business bank accounts. By operating on a
shared ledger of know-your-customer (KYC) data, S&P Global
Ratings is able to bring multiple reviews together in one trusted
location, providing a more transparent and auditable review
process, for employees, partners and customers—ensuring that we
engage only with verified organizations.
"The KYC reviews and approval process is very time consuming and
requires multiple parties to ensure each business is evaluated
accurately and completely," said Chris
Heusler, Global Chief Commercial Officer, S&P Global
Ratings. "Leveraging Salesforce Blockchain, S&P Global Ratings
has created a trusted network of reviewers, where everyone can work
from a shared, transparent and auditable review process—completely
reinventing and expediting how we do KYC reviews for our
customers."
Availability
- Salesforce Blockchain is currently available to select design
partners and expected to become generally available in 2020.
Additional Information
- Learn more about Salesforce Blockchain here
- Take the Trailhead Salesforce Blockchain Trail here
- Read the blog post about Salesforce Blockchain here
- Tune into TrailheaDX to learn more about Salesforce Blockchain
here
Connect with Salesforce
- Follow @salesforce on Twitter
- Like Salesforce on Facebook at
http://www.facebook.com/salesforce
About TrailheaDX
Adventure Awaits at TrailheaDX: Dedicated to Clicks, Code and
People Who Create. TrailheaDX, Salesforce's fourth annual developer
conference, takes place May 29-30 in
San Francisco, with 200+ technical
sessions, 20+ topics covered in hands-on workshops and 8 bootcamp
tracks for Salesforce developers, administrators and architects.
The event is designed to empower a new generation of developers to
create connected experiences, build apps fast and skill up. For
more information, please visit:
https://www.salesforce.com/trailheadx/
About Salesforce
Salesforce, the global CRM leader, empowers companies to connect
with their customers in a whole new way. For more information about
Salesforce (NYSE: CRM), visit: www.salesforce.com.
Any unreleased services or features referenced in this or other
press releases or public statements are not currently available and
may not be delivered on time or at all. Customers who purchase
Salesforce applications should make their purchase decisions based
upon features that are currently available. Salesforce has
headquarters in San Francisco,
with offices in Europe and
Asia, and trades on the New York
Stock Exchange under the ticker symbol "CRM." For more information
please visit https://www.salesforce.com, or call
1-800-NO-SOFTWARE.
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SOURCE Salesforce