RY Royal Bank of Canada

TORONTO, March 19, 2024 /CNW/ - RBC and Pattison Food Group announced the launch of a new loyalty partnership between Avion Rewards, Canada's largest proprietary loyalty program, and More Rewards, one of Western Canada's leading loyalty programs from Canada's largest Western-based provider of food and health products. Upon launch of this powerful partnership, Canadians shopping at participating Pattison Food Group locations, including Save-On-Foods, will receive unique and compelling savings on grocery and everyday purchases, value and wide-ranging benefits from both loyalty programs, Avion Rewards and More Rewards.

"We're proud of our long history with The Jim Pattison Group and look forward to deepening our relationship with Canadians through this partnership with More Rewards," said Neil McLaughlin, group head, Personal & Commercial Banking at RBC. "This collaboration with Pattison Food Group and their market-leading brands broadens our Avion Rewards grocery offering, ensuring that our members can access value in this important category from coast to coast."

Avion Rewards is available to all Canadians for free, regardless of where they bank or shop. Members can enjoy the program's many benefits, including its exclusive Avion Rewards ShopPlus shopping companion, growing list of payment capabilities, strategic partnerships, unmatched experiences and many other innovative features.

More Rewards is one of Western Canada's favourite loyalty programs, with more than three and a half million household members and countless ways to earn points on everyday purchases including grocery, retail, restaurant, automotive and more. Customers can redeem More Rewards points for free groceries, gift cards and travel. This partnership will bring customers even more opportunities to earn points in the future.

"Our More Rewards team is always looking for new and exciting ways to give a little extra to our members and we are thrilled to partner with RBC to deliver even more value," said Darrell Jones, president, Pattison Food Group. "We're excited to unveil how we'll be working together in the coming months to benefit all of our members."

More Rewards also gives its members access to exclusive savings and opportunities to earn more points in-store and online with personalized digital coupons through their My Offers digital coupons.

"This is another significant step in our journey to bring more value to millions of Canadians in their everyday lives," said Niranjan Vivekanandan, senior vice president & head, Loyalty and Merchant Solutions, RBC. "We're excited to grow our extensive Avion Rewards partner network by linking our loyalty program with a market-leader like Pattison Food Group and providing compelling benefits for both More Rewards and Avion Rewards members."

Additional details about the partnership will be available in the coming year. For more information about both loyalty programs, visit avionrewards.com and morerewards.ca.

Avion Rewards is an award-winning internationally recognized loyalty and consumer engagement platform that provides Canadians with the flexibility to shop, save, earn and redeem for everyday merchandise, aspirational rewards and experiences. Its exclusive shopping companion, Avion Rewards ShopPlus, enables members to access offers seamlessly, saving them time and money right where they shop online. Additionally, as one of the largest travel providers in Canada, Avion Rewards makes it possible for members to benefit from the program's market-leading "any airline, any flight, any time" travel offering, as well as its flagship Avion credit cards and concierge service. Learn more at avionrewards.com.

Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 94,000+ employees who leverage their imaginations and insights to bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada's biggest bank and one of the largest in the world, based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to our more than 17 million clients in Canada, the U.S. and 27 other countries. Learn more at rbc.com.

We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at rbc.com/community-social-impact.

More Rewards is one of Western Canada's favourite loyalty programs with more than 30 years in business and millions of active members. More Rewards provides customers the opportunity to easily earn points on everyday purchases and then redeem for rewards such as free travel, groceries, gift cards and more. With the More Rewards card, you can earn points during almost every grocery shop at Save-On-Foods, PriceSmart Foods, Buy-Low Foods, Nesters Market, Quality Foods and Urban Fare, in addition to hundreds of More Rewards partner locations such as Panago Pizza, Jim Pattison Auto Group, Speedy Glass, and more. Learn more at morerewards.ca

Established in 2021, the Pattison Food Group is a Jim Pattison business and Western Canada's leading provider of food and drugs. The Pattison Food Group includes Save-On-Foods, Buy-Low Foods, Quality Foods, Everything Wine, Pure Integrative Pharmacy, Imperial Distributors Canada Inc., and other Jim Pattison Group specialty and wholesale operations. Its businesses employ more than 30,000 team members in its nearly 300 food and drug retail locations and share a passion for giving back to the communities where they do business. Pattison Food Group businesses are leaders in customer service and innovation and are committed to achieving long-term growth.

SOURCE RBC Royal Bank