A first-of-its-kind Super Bowl moment blends
an anthemic ad with a live stadium singalong, uniting Americans in
a call to come home
DETROIT, Feb. 9, 2025
/PRNewswire/ -- Rocket Companies (NYSE: RKT), the Detroit-based fintech platform company
consisting of mortgage, real estate and personal finance
businesses, tonight launched its Own the Dream integrated
marketing campaign during the second quarter of Super Bowl LIX. The
company's ad spot turned into a nationwide singalong, bringing
millions of Americans together.
The 60-second ad is a tribute to the meaning of home. Set to a
reimagined version of John Denver's
"Take Me Home, Country Roads," it captures everyday Americans
returning to the places that matter most – from children playing in
backyard sprinklers to veterans reuniting with loved ones.
As the final words, "Everyone deserves their shot at the
American Dream. Own the Dream." filled the screen, Rocket delivered
a Super Bowl first. The stadium became part of the story. When the
broadcast returned to the game, more than 65,000 fans at Caesars
Superdome broke into a live singing of John
Denver's anthem.
"From the start, this was more than a commercial. We set out to
create a moment that captures the raw, emotional journey of chasing
a dream that once felt out of reach," said Jonathan Mildenhall, Chief Marketing Officer of
Rocket. "For many Americans, that is homeownership – the foundation
for financial security, prosperity and a better future. Tonight, we
reminded America that home is something to believe in, fight for
and make a reality for everyone."
The Own the Dream ad was created by independent
award-winning agency, Mirimar, in collaboration with Rocket's
in-house creative team, and directed by Matthew Dillon Cohen in his Super Bowl debut.
The ad and following historic singalong seamlessly blended emotion
and spectacle.
The Super Bowl campaign underscores Rocket's mission to help
make owning a home more accessible for Americans. Own the
Dream builds on Rocket's 40-year legacy and newly rebranded
visual identity, marking the next chapter in the brand's evolution
and showcasing how homeownership can unite the nation.
To learn more about Rocket's mission, visit the new
Rocket.com.
About Rocket Companies
Founded in 1985, Rocket Companies (NYSE: RKT) is a Detroit-based fintech platform including
mortgage, real estate and personal finance businesses: Rocket
Mortgage, Rocket Homes, Rocket Close, Rocket Money and Rocket
Loans.
With more than 65 million call logs each year, 10 petabytes of
data and a mission to Help Everyone Home, Rocket Companies is the
destination for AI-fueled homeownership. Known for providing
exceptional client experiences, J.D. Power has ranked Rocket
Mortgage #1 in client satisfaction for primary mortgage origination
and mortgage servicing a total of 22 times – the most of any
mortgage lender.
For more information, please visit our Corporate
Website or Investor Relations Website.
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SOURCE Rocket Companies