REVOLVE becomes LOVB's official online fashion
retail partner, placing the professional volleyball league's
formidable and fashion-forward athletes on center stage to drive a
next-generation, sports-influenced fashion community
LOS
ANGELES, Nov. 12, 2024 /PRNewswire/ -- League One
Volleyball (LOVB) – the largest brand in youth volleyball with its
professional volleyball league launching its first serve on
January 8, 2025 – today announced
that it has entered into an unprecedented partnership with REVOLVE,
the premier fashion retailer for Millennial and Generation Z
consumers. REVOLVE is the official online fashion retail partner
for LOVB, positioning its athletes as influential voices at the
intersection of sports and fashion. By curating looks from
REVOLVE's extensive portfolio of brands, LOVB's athletes will bring
their authentic style personalities, and powerful presence to a
fashion-forward tunnel walk experience.
This partnership aligns with REVOLVE's strategy
to engage with emerging communities that resonate with its core
audience while extending the brand's reach into the rapidly growing
women's sports market that values empowerment and style. By
aligning with LOVB's athletes, REVOLVE will showcase these players
as influential tastemakers and reinforce its position as a
lifestyle brand championing confidence, authenticity, and
individual style.
"We're continuously innovating REVOLVE's strategy
to align with cultural trends and expand our market reach," said
Raissa Gerona, Chief Brand Officer, REVOLVE Group Inc. "With
volleyball being one of the most popular women's sports, LOVB's
athletes represent a new wave of influencers who resonate with
young audiences by showcasing athletic talent and originality.
Partnering with LOVB allows us to strategically merge fashion and
sports, creating fresh opportunities to engage customers and drive
brand growth."
To kick off the partnership, LOVB and REVOLVE
will launch a campaign highlighting five of LOVB's pro athletes -
American Olympic medalists Kelsey Robinson
Cook, Chiaka Ogbogu,
Jordyn Poulter, Micha Hancock and Jordan
Thompson. These athletes embody the core attributes of
REVOLVE's Gen Z audience - confident, personable, fashionable, fun,
and engaging leaders.
The partnership will also bring the REVOLVE brand
to life within the game-day experience, with the REVOLVE logo
prominently displayed on the back of the LOVB league jerseys across
all six professional teams, worn by 84 players throughout the
season. Fans can expect an exclusive "Players' Tunnel Walk
presented by REVOLVE," where athletes will showcase curated fashion
looks in a high-energy tunnel walk experience. LOVB's matches will
be broadcast and streamed, including matches on ESPN, ESPN2, ESPNU,
and ESPN+. Additionally, REVOLVE will engage fans during game
time with "Timeout Fancam Fit Check presented by REVOLVE" at games
throughout the 60-match season. Together, these elements create an
immersive blend of fashion and sport that positions LOVB athletes
as trendsetters and powerful sports figures.
"As early supporters of LOVB, the REVOLVE team
has long championed our belief that professional volleyball players
can be incredible influencers," said Rosie
Spaulding, President of LOVB Pro. "While our athletes are
well known for their athletic achievements, they are also
individuals who actively express their authentic selves both on and
off the court. With this first-of-its-kind partnership, we can
elevate our athletes as the influencers they are, sitting at the
intersection of sport and fashion as volleyball continues to
attract fans to the sport across the country."
The campaign will feature LOVB athletes as they
wear REVOLVE's premium apparel, footwear, accessories, and beauty
products from emerging, established, and owned brands. The campaign
will be broadcast across REVOLVE's ever-popular social channels. It
will also be featured on LOVB's social media channels, including
its newly-launched @LOVBStyle, tying fashion and sports together to
deliver an all-new, must-see entertainment experience.
For more information about LOVB and its pro
season launching on January 8, 2025,
with First Serve, please visit www.LOVB.com.
About LOVB
Founded in 2020, LOVB's
mission is to reimagine the future of volleyball. With a unique
community up approach, LOVB is one holistic ecosystem - from club
to pro. The largest community of youth clubs in the country, LOVB
will launch the first serve of its pro league on January 8, 2025, featuring some of the very best
players in the world including the American gold medalists from the
last Olympics. For more information on LOVB, its clubs, and its
professional teams in Atlanta,
Austin, Houston, Madison, Omaha, and Salt Lake, please visit
www.lovb.com, or follow on Facebook, Twitter and Instagram.
About REVOLVE Group, Inc.
REVOLVE
Group, Inc. (RVLV) is the next-generation fashion retailer for
Millennial and Generation Z consumers. As a trusted premium
lifestyle brand and a go-to online source for discovery and
inspiration, we deliver an engaging customer experience from a
vast, yet curated, offering of apparel, footwear, accessories, and
beauty styles. Our dynamic platform connects a deeply engaged
community of millions of consumers, thousands of global fashion
influencers, and more than 1,000 emerging, established, and owned
brands.
We were founded in 2003 by our co-CEOs,
Michael Mente and Mike Karanikolas. We sell merchandise through
two complementary segments, REVOLVE and FWRD, that leverage one
platform. Through REVOLVE, we offer an assortment of premium
apparel, footwear, accessories, and beauty products from emerging,
established and owned brands. Through FWRD, we offer a highly
curated assortment of iconic and emerging luxury brands. For more
information, visit www.REVOLVE.com.
Media
Contacts:
REVOLVE@walkerdrawas.com
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