PROS Named a Leader in the IDC MarketScape: Worldwide Configure Price Quote (CPQ) Applications for Commerce 2024-2025 Vendor Assessment
December 06 2024 - 8:10AM
Business Wire
PROS Holdings, Inc. (NYSE: PRO), a leading provider of
AI-powered SaaS pricing and selling solutions, today announced it
has been named a Leader in the IDC MarketScape: Worldwide CPQ
Applications for Commerce 2024-2025 Vendor Assessment1. We believe
this recognition builds on PROS longstanding status in the CPQ
landscape, reinforcing its strong AI leadership, unique position as
an end-to-end platform with advanced pricing capabilities that
support from the most basic to complex needs, and deep integration
with core partners. It further emphasizes PROS well-aligned
strategy that supports evolving market and customer needs.
According to the IDC MarketScape, CPQ applications are essential
for companies to efficiently configure products and services,
execute pricing strategies, manage deal construction, and generate
quotes for customers. CPQ solutions are particularly crucial in
complex B2B sales environments where the accurate tailoring of
offerings and pricing to customer needs can significantly impact
sales success and operational efficiency.
“PROS approach to CPQ is unique in today’s complex B2B sales
environment, where the need for efficient and accurate sales
processes has never been greater,” says Heather Hershey, Research
Director, IDC. “With robust AI-driven pricing capabilities and
self-service environment packing a 1-2 punch, PROS continues to
drive product innovation that supports sellers’ needs as they
embrace multichannel sales strategies and deliver better buyer
experiences.”
PROS strengths cited in the IDC MarketScape include:
- Built for the future, driving AI for CPQ today: “PROS is
committed to continuing to add more advanced AI features to their
CPQ. Customers interviewed for this assessment indicated that the
newest version of PROS Smart CPQ appears to be well-suited for
agile, future-proofed business. One customer even went on to say,
“They’re a very innovative company.””
- Deep integration for Microsoft Dynamics 365 CRM: “As
Microsoft Inner Circle Partner and recent Partner of the Year, PROS
co-developed its integration with Microsoft. PROS is also
co-innovating with Microsoft to ensure PROS Smart CPQ fully
harnesses the capabilities of Microsoft's Sales Copilot.”
- Advanced pricing: “PROS offers advanced pricing
functionality, including the support of many pricing models out of
the box, the ability to set pricing that moves with market indices,
enabling buy-side price optimization, and support of dynamic
pricing based on inventory/supply chain availability.”
“We believe being recognized as a Leader in this IDC MarketScape
is a testament to our relentless focus on innovation and strength
in helping customers solve key challenges that help them outperform
the market,” says Sunil John, Chief Product Officer, PROS. “PROS
Smart CPQ is part of our fully integrated PROS Platform, which
delivers the strongest B2B buyer experience regardless of channel.
It provides seamless and consistent quoting experiences across
existing partners and eCommerce portals, enabling real-time
collaborative quoting capabilities and advanced price optimization
to fuel profitability.”
For more information on the PROS Platform and PROS Smart CPQ,
visit pros.com/cpq. To view PROS latest Analyst Reports, visit
pros.com/learn/analyst-reports.
1 doc #US50608124, December 2024
About PROS
PROS Holdings, Inc. (NYSE: PRO) is a leading provider of
AI-powered SaaS pricing, CPQ, revenue management, and digital offer
marketing solutions. Our vision is to optimize every shopping and
selling experience. With nearly 40 years of industry expertise and
a proven track record of success, PROS helps B2B and B2C companies
across the globe, in a variety of industries, including airlines,
manufacturing, distribution, and services, drive profitable growth.
The PROS Platform leverages AI to provide real-time predictive
insights that enable businesses to drive revenue and margin
improvements. To learn more about PROS and our innovative SaaS
solutions, please visit our website at www.pros.com.
About IDC MarketScape
IDC MarketScape vendor assessment model is designed to provide
an overview of the competitive fitness of technology and service
suppliers in a given market. The research methodology utilizes a
rigorous scoring methodology based on both qualitative and
quantitative criteria that results in a single graphical
illustration of each vendor’s position within a given market. IDC
MarketScape provides a clear framework in which the product and
service offerings, capabilities and strategies, and current and
future market success factors of IT and telecommunications vendors
can be meaningfully compared. The framework also provides
technology buyers with a 360-degree assessment of the strengths and
weaknesses of current and prospective vendors.
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version on businesswire.com: https://www.businesswire.com/news/home/20241205057768/en/
PROS Media Contact Amy Williams +1 713-335-5916
awilliams@pros.com
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