Febreze Introduces the NEW Mood Collection, Designed to Help Consumers Set Moods at Home
August 09 2023 - 9:00AM
Business Wire
Partners with Three Emerging Artists to Create
Songs that Complement Each Mood
For decades, air care brands have been asking people how they
want a room to smell. But Febreze, the brand that has reinvented
the way people refresh their homes for the last 25 years, is now
asking them how they want it to feel. Introducing the new Mood
Collection from Febreze, a set of three high-quality, blended
scents designed to set the atmosphere of every room in your home,
whether you’re in need of relaxation, giving your space an alluring
feeling, or looking to feel invigorated.
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the full release here:
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The NEW Mood Collection from Febreze
includes three new luxurious scents designed to create moods for
every room in your home, whether you need a boost of energy, time
to restore, or a little help romanticizing your space. (Graphic:
Business Wire)
Each scent in the Mood Collection features fragrance notes known
to evoke certain moods—such as citrus for energy, roses for
romance, and shea butter for calming. Additionally, marking a
departure from traditional Febreze offerings like Linen & Sky
or Mediterranean Lavender, the variety is named for the mood it
evokes, rather than the fragrance profile.
The three scents in the new lineup are:
- Refresh & Energize, surfacing notes of rejuvenating
water reminiscent of a cool, rushing waterfall, along with zesty
orange blossom, to awaken the senses with optimistic energy.
- Romance & Desire, which infuses the delicate allure
of pink rose petals with the effervescent excitement of a champagne
spritz for an intoxicating aura of beauty, elegance, and
romance.
- Soothe & Restore, calling to mind whipped warm sugar
and shea butter for a delectable scent with soft, velvety notes
that ease tension and build a sanctuary of serenity and
restoration.
“Our research revealed consumers are interested in air care not
only as a way to fight odors and leave a fresh scent behind, but
specifically as a way to impact their moods,” said Angelica
Matthews, Febreze Brand Vice President. “The new Mood Collection
delivers on an emotional need. Not only does it just smell great,
but it helps consumers shift from considering how an air freshener
can make their room smell, to how an air freshener can make their
room feel.”
To celebrate the launch, Febreze partnered with three
up-and-coming musicians to produce songs that complement each of
the three new Mood Collection scents. The Febreze setlist
includes:
- Refresh & Energize by Four Washington Four
Washington is a breakout family band from Jackson, Mississippi,
beloved by TikTok’ers who say their songs just hit different. It’s
little wonder why: siblings Cameron, Carmen, Reginald Jr., and
Arrianna clearly have a touchingly strong sibling bond and first
received renown for their acapella covers of popular songs, all
perfectly in sync.
- The song was inspired by Four Washington’s signature vocal
harmonies, using upbeat instrumentals to capture the energizing
vibe created by Refresh & Energize. It also reflects the
group’s love of diverse harmonies coming together as one – the same
way the varying scent cues blend together to create a unique and
inspired scent.
- Romance & Desire by Wé Ani While Wé Ani’s musical
prowess was clear early on as a kid at the Harlem School of the
Arts, she captured the hearts of the country with her soulful
performance on The Voice. Since then, she has shared the stage with
legendary artists, and become a top 5 finalist on season 21 of
American Idol. Wé is a committed humanitarian and a worldwide
ambassador for World Vision, dedicating her time and resources to
making a positive impact on communities in need.
- The song begins like a romantic homage to classic R&B,
before transforming into a dynamic vocal performance from Wé. This
slow buildup and the powerful, yet refined production, were
composed to capture the mood created by Romance & Desire.
- Soothe & Restore by Ebony Loren Ebony Loren is a
22-year-old singer/songwriter based in Los Angeles whose passion
for music sparked early: she has been singing ever since she
learned to speak and she taught herself how to play guitar and
piano. Ebony enjoys making acoustic pop music with heavy R&B
and jazz influences, and hopes to reach people all over the world
with her music, and to become a role model for young artists just
like herself.
- Ebony’s signature acoustic, soft pop style perfectly reflects
the mood evoked by Soothe & Restore. She took creative
inspiration from the sweet and soothing notes, aiming to create a
track that was calming, yet uplifting.
The new songs help amplify the emotional effect of each Mood
Collection scent in the home by harmonizing scent with sound. The
collaborations will live on TikTok and the radio, and represent yet
another way Febreze is providing a platform for up-and-coming
artists to share their talents with a broader audience.
The new Mood Collection from Febreze will be available online
and at major retailers nationwide with an MSRP of $3.30. To learn
more, visit Febreze.com.
ABOUT FEBREZE
In 1998, Procter & Gamble (P&G) gave households a breath
of fresh air with the launch of Febreze®, known today as the
preeminent brand for providing a fresh, clean scent and tackling
tough odors from fabrics and the air. Febreze® features a line of
products with freshness capabilities that range from ridding of pet
odors and tackling sweat stink to decorating the home with scent
and freshening on the go. Febreze® continues to be one of the
fastest growing brands in P&G’s portfolio of household brands
and bring innovative products to market.
ABOUT PROCTER & GAMBLE
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
https://www.pg.com for the latest news and information about
P&G and its brands. For other P&G news, visit us at
https://www.pg.com/news.
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version on businesswire.com: https://www.businesswire.com/news/home/20230809401930/en/
Procter & Gamble Lindsey Mithoefer, 513-885-3114
mithoefer.ln@pg.com or M Booth Rachel Koggan, 973-464-6469
rachelk@mbooth.com
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