Bugs don’t bug Rebel Wilson anymore thanks to
Zevo’s effective pest control solutions
Bug enemies rejoice! Thanks to Procter & Gamble's (NYSE: PG)
newest brand Zevo, developed by P&G Ventures where we create
new brands in new spaces to help consumers live life better,
comedic genius Rebel Wilson is here to put an end to "Bugxiety,"
the stress that comes from the fear of bugs. Bugs are no match for
Rebel who has partnered with Zevo to spread the word about a new,
different way to a bug-free home. While bugs don’t bug her anymore,
there’s still a long list of things that do - from pesky annoyances
like holding awkward yoga poses for too long, to people
mispronouncing words, and even wobbly tables at restaurants. We
feel you, Rebel!
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Rebel Wilson partners with Zevo to crush
Americans’ Bugxiety (or a fear of bugs) and achieve a whole new
level of “clean and serene” this bug season. (Photo: Business
Wire)
Zevo can't solve all of life's nuisances, but the brand’s line
of Flying Insect Traps, Insect Killer Sprays and On-Body Repellents
can certainly help combat the insect problem. In fact, Zevo
recently conducted a survey and discovered the following:
- A whopping 71% of the population suffers from bugxiety1! Fear
and bugs often go hand in hand.
- Over half of the people surveyed (53%)2 experience sheer panic
when they come face-to-face with a creepy crawler.
- And it's not just in their heads – physical symptoms like
racing hearts (43%) and queasy stomachs (19%)3 are all common,
too.
But here's the kicker: despite having bugxiety, most Americans
aren’t doing anything about it. Only 12% bother with a bug trap,
and a measly 37%4 reach for bug spray after spotting a bug. It's
time to step up our bug-busting game, people!
"Bugs bug me, big time! Just watch the Zevo spot and you'll see
how annoyed and uneasy I get around those little critters,"
confessed Rebel Wilson. "I start clapping, stomping, and acting
like I’m high fiving a ghost. Fun times! I even caught malaria from
a mosquito bite once. Let's just say I had some serious bugxiety
before Zevo came to the rescue. Its solutions have taken me to a
whole new level of clean and serene, and trust me, that's no easy
feat as a new mom!"
Zevo's "Bugxiety" campaign is on a mission to prep American
households before the bug invasion strikes. No need to cower in
fear or embarrass yourself by screaming or slapping in public. Just
plug or spray, and walk away knowing you’re protected.
"Bugxiety is as real as it gets, and so many of us can relate to
wanting to avoid bugs or even thinking about them," said Chetan
Parekh, the Vice President & General Manager of Zevo at Procter
& Gamble. "That's why we couldn't have asked for a better
spokesperson than Rebel Wilson for this campaign. Her sense of
humor turns a topic most people actively avoid into something
light-hearted and downright hilarious. Because let's face it, Zevo
is here to bother the bugs, not you or your family."
P&G Ventures developed P&G’s first winning insecticide
products (sprays, traps and on-body). If those pesky insects drive
you bonkers, Zevo (America’s fastest growing pest control brand5)
has you covered:
- The Zevo Flying Insect Trap is your new best friend. Picture
this: a specially designed blue and UV light system that attracts
those annoying house flies, fruit flies, and gnats, then traps them
on an adhesive cartridge that you never have to touch. When it's
time to say goodbye to your captured enemies, just use the handy
pull tab to remove and dispose of them. Easy peasy!
- For those of you who break out in a cold sweat at the sight of
creepy-crawly pests, Zevo Insect Killer Sprays are your secret
weapon. Say goodbye to spiders, roaches, ants and more! Just spray
directly on those unwanted house guests, and watch as Zevo's
advanced technology targets and shuts down biological pathways
found in insects, not in people or pets. Then, grab a clean cloth
or paper towel, wipe 'em away, and voila! Problem solved!
- And guess what? Zevo's got your back even when you're venturing
outside your home, too. Introducing the On-Body Mosquito + Tick
Repellent, the latest innovation from Zevo. Offering up to eight
hours of protection, not only does it repel ticks that may carry
Lyme disease, but it also tackles mosquitoes that may Zika,
Chikungunya, Dengue fever, and West Nile.
Got Bugxiety? Zevo It! All of Zevo's products are
available for purchase online at zevoinsect.com and at the
retailers you love across the U.S. To find a local retailer, visit
Zevo’s store locator. For more information, visit Zevo online or
connect on Facebook and Instagram and show us how you #ZEVOit.
About Zevo™
Launched in 2017, Zevo provides smart insect control products
that kill bugs in and around your home in a different way. Part of
Procter & Gamble, Zevo’s suite of household insect sprays,
plug-in trap systems, and On-Body products control crawling,
flying, and stinging insects, and are made to bother bugs, not your
family. Zevo products are available for purchase online at
zevoinsect.com and at all major retailers across the U.S. For more
information, visit Zevo online or connect on Facebook and
Instagram.
About Procter &
Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
https://www.pg.com for the latest news and information about
P&G and its brands. For other P&G news, visit us at
https://www.pg.com/news.
About P&G Ventures
P&G Ventures is a business unit of P&G – home to some of
the world's most iconic brands. We create new brands in new spaces
to help people live life better. Learn more
Methodology
Undertaken by Maru Public Opinion, this study was conducted by
its sample and data collection experts at Maru/Blue 26th April –
2nd May, 2023 among a random selection of 1,066 adult Americans
aged 25-50 who are Maru Springboard America online panelists. For
comparison purposes, a probability sample of this size has an
estimated margin of error (which measures sampling variability) of
+/- 3.0%, 19 times out of 20. Discrepancies in or between totals
when compared to the data tables are due to rounding.
________________
1Maru/Blue on behalf of Citizen Relations and Zevo, April 2023
2Maru/Blue on behalf of Citizen Relations and Zevo, April 2023
3Maru/Blue on behalf of Citizen Relations and Zevo, April 2023 4
Maru/Blue on behalf of Citizen Relations and Zevo, April 2023
5Calendar Year 2022, NielsenIQ Scanning Data, Pest Control Category
(Insecticides and Insect Repellent)
View source
version on businesswire.com: https://www.businesswire.com/news/home/20230728336461/en/
Lauren McNutt, Citizen Relations
lauren.mcnutt@citizenrelations.com
Caroline Zalla, Procter & Gamble zalla.cc@pg.com
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