Comedian Atsuko Okatsuka Headlines Secret Deodorant’s Comedy Special for A Last Laugh Over Sweaty Pits
June 28 2023 - 8:55AM
Business Wire
The partnership highlights how women can
overcome sweaty pit challenges and underscores Secret Clinical as
the best solution for sweat and odor protection
Secret Deodorant partners with comedian, actor, and writer
Atsuko Okatsuka to spark a candid conversation about women’s
deodorant habits, highlighting the lengths women will go to cover
up pit stains and mask odor. Okatsuka and Secret brought women
together for an exclusive comedy special to laugh about their
shared experiences of sweat and odor failures (and embarrassing
compensating behaviors) featuring Secret Clinical, the brand’s
highest level of protection for sweat and odor.
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Secret and stand-up comedian Atsuko
Okatsuka brought women together for a night of laughter and to
educate them on Secret Clinical – the brand’s highest level of
protection for sweat and odor - during the Secret Comedy Special at
Chelsea Table & Stage, Tuesday, June 27, 2023, in New York
City. (Photo by Diane Bondareff/Invision for Secret Deodorant/AP
Images)
Secret Deodorant conducted research to explore the lengths women
will go to mask sweat and odor failures and found that:
- women wear dark colors to hide sweat stains, use men’s
deodorant, and insert panty liners in their armpits to deal with
sweat and odor1,
- more than 70% of women change their clothes two or more times a
day1,
- women are twice as stressed as men2 and 2x more likely than men
to feel embarrassed and stressed by excessive stress
sweating3.
“Our bodies produce three different kinds of sweat – from
stress, heat and activity – with stress sweat smelling the worst,”
said Dr. Maiysha D. Jones, Principal Scientist at Secret. “Sweat is
no joke – but partnering with Atsuko, we can use laughter to
connect with women in an authentic way about the shared human
experience of sweat and odor.”
“As a stand-up comedian, the spotlight literally turns up the
heat. Most nights, I’m on stage for an hour under bright lights and
my ego loves it, but my body and armpits struggle,” said comedian
Atsuko Okatsuka. “That’s why I’m so glad Secret chose me to help
educate about sweat and odor protection—not because I smell, but
because I used to (before I found Secret Clinical). This stuff
works!”
For the past 60 years, Secret has been designing superior odor
and wetness protection to empower women in high stress moments
without “sweating” the obstacles that may come their way. Secret
Clinical provides 72-hours of clinically proven sweat and odor
protection and fights all three types of sweat so no matter what
the day brings, women are ready to take it on. Designed with
advanced odor fighters, Secret Clinical will keep you feeling dry
and smelling clean so women can say good-bye to those embarrassing
sweat and odor snafus.
For more information about Secret Clinical available in
Completely Clean, Clean Lavender, Clean Coconut, Free &
Sensitive, Shower Fresh, Powder Protection and Stress Response
available at retailers nationwide (SRP: $12.95; 2.6 oz bottle),
visit secret.com. Follow Secret on Instagram (@SecretDeodorant),
Twitter (@SecretDeodorant) and YouTube
(YouTube.com/SecretDeodorant).
About Secret
Secret® was the first antiperspirant brand designed specifically
for women, and for the past 60 years, Secret® has been on the
forefront of women’s lives, leading with innovation designed to
provide superior odor and wetness protection. The brand has proudly
supported women’s advancement and equality, celebrating those who
push through barriers and stand up for what they believe in,
without “sweating” the obstacles that may come their way.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
https://www.pg.com for the latest news and information about
P&G and its brands. For other P&G news, visit us at
www.pg.com/news
1 Procter & Gamble 2007 Consumer Research 2 Remes, O.,
Brayne, C., Van Der Linde R., & Lafortune, L. (2016, June 5). A
systematic review of reviews on the prevalence of anxiety disorders
in adult populations. Brain and Behavior. Retrieved June 27, 2023 3
Shayesteh, A., Persson, M., Brulin, C., & Nylander, E. (2021,
July 15). ‘Excessive sweating is not a feminine thing’: A
qualitative study of women’s experiences suffering from primary
hyperhidrosis. National Library of Medicine. Retrieved June 27,
2023
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Secret Deodorant Press Team, Citizen Relations
secret@citizenrelations.com
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