Olay Teams Up with Kate the Chemist to Break Dry Skin Cycle with Hyaluronic Regimen
June 23 2023 - 10:07AM
Business Wire
Leading skin care brand produces immersive
#OlayBodyLabs experience to showcase the science behind hydrated,
healthy-looking skin
Inspired by the myth that dry skin only happens in the winter,
Olay presents the #OlayBodyLabs immersion to explain how
penetrating moisturizers in Olay’s Hyaluronic Body Care Regimen
fight summer skin stressors and break the dry skin cycle. Just in
time for the official start of summer, Olay is joining forces with
Dr. Kate Biberdorf, better known as Kate the Chemist, and to
explain what causes the dry skin cycle (even during the summer!)
and how to stop dry skin in its tracks with the Hyaluronic Body
Wash and Body Lotion that hydrate to build a stronger skin
barrier.
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Kate the Chemist uses hands-on demos at
the Olay Body Labs to showcase what the skin is experiencing at
each stage of the dry skin cycle and how using Olay’s Hyaluronic
Body Care Regimen can reveal healthier looking skin over time in
New York on Thursday, June 22, 2023. (Photo by Diane
Bondareff/Invision for Olay/AP Images)
“I’m so excited to help consumers better understand how the
chemistry of our skin works with Olay’s prestige skin care
ingredients to hydrate and strengthen the skin barrier,” says Kate
the Chemist. “We all experience dry skin from time to time,
especially in the winter, but most people don’t realize that summer
fun can cause dry skin too.”
With the help of Kate the Chemist, Olay is breaking down
how:
- summer skin stressors like sun exposure, chlorine pools, and
changes in humidity can weaken the skin barrier and trigger the dry
skin cycle;
- some body care products hydrate skin without repairing the
barrier so skin feels dry again within a few hours and;
- breaking the dry skin cycle requires Olay’s unique combination
of moisturizers that deeply penetrate the skin barrier hydrating to
strengthen and repair it over time.
“To build a strong skin barrier, moisturizing ingredients have
to penetrate the skin surface,” says Dr. Maiysha Jones, Principal
Scientist, North America Personal Care at Procter and Gamble.
“Olay’s Hyaluronic Body Wash and Body Lotion are made with skin
care ingredients like petrolatum, hyaluronic acid and Vitamin B3
Complex and can penetrate the skin 10 surface layers deep for
visibly healthier-looking skin over time.”
Inspired by the science behind the Olay Hyaluronic Body Care
Regimen, the #OlayBodyLabs experience invites beauty and science
enthusiasts alike to an immersive and educational journey through
the dry skin cycle to learn how Olay can help you get off the dry
skin rollercoaster and on to your best summer skin. The two-day
event is free and open to the public on Friday, June 23, and
Saturday, June 24, 2023, between 11:00 a.m. - 6:00 p.m., at 393
Broadway, New York, NY, 10013. RSVP here.
To learn more about the Olay Hyaluronic Body Care Regimen, visit
Olay.com.
About Olay
Olay is a worldwide leader in skincare and has been trusted by
women for over 70 years. Olay continues to hold to the philosophy
on which it was founded: to maintain a deep understanding of
women's changing needs and offer products backed by science that
meets those needs. Female consumers have come to expect superior
product performance from Olay as it brings healthy-looking,
beautiful skin to more than 80 million women on five continents
everyday.
For more information, visit OLAY.com and follow on Facebook,
Twitter and Instagram.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
https://www.pg.com for the latest news and information about
P&G and its brands. For other P&G news, visit us at
https://www.pg.com/news.
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Jaimie Weiner jaimie.weiner@citizenrelations.com
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