From Racing Hearts to Waves of Nausea, Zevo Confirms 71% of Americans Suffer From Bugxiety
June 06 2023 - 8:55AM
Business Wire
With Zevo’s Product Lineup, The Calm Doesn’t
Have to Fade when Bugs Invade this Summer
Although the average home has more than 100 kinds of bugs living
in it1, most Americans are woefully unprepared to deal with them.
Why? Turns out the majority of the population (71%) suffer from a
fear of bugs2 – or what Zevo dubs “bugxiety.”
Procter & Gamble’s (NYSE: PG) Zevo recently conducted a 2023
survey to learn more about consumer attitude toward bugs and how
they respond to being around the little critters. Ready for some
interesting findings?3
- More Americans rated their anxiety of bugs (46%) higher
than their anxiety of getting fired (44%)
- Fourteen percent of Americans said they wouldn’t
marry someone who suffered from bugxiety
- And there are even a handful of people who confessed to
crashing their car to escape from bugs!
Despite the high number of Americans with bugxiety, most are in
a reactive mode when it comes to bugs. Thankfully, Chetan Parekh,
Vice President & General Manager of Zevo at Procter &
Gamble says Zevo has a proactive and effortless solution. “Bugs are
inevitable, especially in the summer months, but our best-selling
Flying Insect Trap continuously attracts and eliminates a variety
of flying insects without disrupting your daily life – and helps
you achieve a whole new level of clean and calm.”
Given fear and stress are commonly associated with bugs instead
of the zen you can get from Zevo, it is no surprise that bugs
impact everyday life. Many respondents shared their extreme
reactions to spotting bugs at home and even at work. Survey
respondents admitted*:
“I've ran down the street screaming at the top of my lungs,
looking like a fool in front of a lot of people.” – 34 year old
male
“I would not go back into my office at work (because I saw a
roach) until a coworker showed me the corpse of that bug.” – 49
year old female
For those who suffer from bugxiety, bugs aren’t just “bugging”
them. Forty-eight percent of Americans say it directly affects
their daily life in more ways than one.4 For example, 1 in 3
Americans thought about burning their home after finding bugs.5
Crazy, right? However, there are effortless alternatives to help
those suffering from bugxiety feel some relief and achieve a whole
new level of calm. No need to react with fear or stress (or
practice relaxation techniques!): just plug or spray and walk
away.
So how can Zevo help Americans’ stress fade when bugs invade
without having to touch the creepy crawlies?
- Flying Insect Trap: Great for those who can’t stand
flying annoyances, Zevo’s Flying Insect Trap uses a special blue
& UV light system to attract and trap flying insects (e.g.,
house flies, fruit flies and gnats) on a strong adhesive pad, which
can be easily removed and disposed of via a pull tab.
- On-Body Mosquito + Tick Repellent: New On-Body repellent
provides odorless, non-sticky and complete protection against
mosquitos and ticks for up to 8 hours, so you can enjoy the
outdoors unbothered by bugs and without the ick of traditional bug
sprays.
- Insect Killer Spray: For those who freak out when they
see creepy-crawly pests, Zevo Insect Killer Sprays offer complete
protection against spiders, roaches, ants and more. Simply spray
directly on unwanted bugs and watch while Zevo targets and shuts
down biological pathways found in insects, not in people or pets.
Wipe away with a clean cloth or paper towel with no residue left
behind...and that’s it.
Got Bugxiety? Zevo It! All of Zevo's products are
available for purchase online at zevoinsect.com and at the
retailers you love across the U.S. To find a local retailer that
carries Zevo products, visit Zevo’s store locator. For more
information, visit Zevo online or connect on Facebook and Instagram
and show us how you #ZEVOit.
About Zevo™
Launched in 2017, Zevo provides smart insect control products
that kill bugs in and around your home in a different way. Part of
Procter & Gamble, Zevo’s suite of household insect sprays,
plug-in trap systems, and On-Body products control crawling,
flying, and stinging insects, and are made to bother bugs, not your
family. Zevo products are available for purchase online at
zevoinsect.com and at all major retailers across the U.S. For more
information, visit Zevo online or connect on Facebook and
Instagram.
About Procter &
Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
https://www.pg.com for the latest news
and information about P&G and its brands. For other P&G
news, visit us at https://www.pg.com/news.
Methodology
Undertaken by Maru Public Opinion, this study was conducted by
its sample and data collection experts at Maru/Blue 26th April –
2nd May, 2023 among a random selection of 1,066 adult Americans
aged 25-50 who are Maru Springboard America online panelists. For
comparison purposes, a probability sample of this size has an
estimated margin of error (which measures sampling variability) of
+/- 3.0%, 19 times out of 20. Discrepancies in or between totals
when compared to the data tables are due to rounding.
*Open ended response.
1 Royal Society Publishing
2 Maru/Blue on behalf of Citizen Relations and Zevo, April
2023
3 Maru/Blue on behalf of Citizen Relations and Zevo, April
2023
4 Maru/Blue on behalf of Citizen Relations and Zevo, April
2023
5 OnePoll on behalf of Citizen Relations and Zevo, May 2022
View source
version on businesswire.com: https://www.businesswire.com/news/home/20230606005346/en/
Lauren McNutt, Citizen Relations
lauren.mcnutt@citizenrelations.com Caroline Zalla, Procter &
Gamble zalla.cc@pg.com
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