Prime Hospitality Converts First of 12 Wyndham Properties to PRIME Hotels & Resorts Brand
May 12 2004 - 5:03PM
PR Newswire (US)
Prime Hospitality Converts First of 12 Wyndham Properties to PRIME
Hotels & Resorts Brand Salt Lake City Hotel Signals Start of
Coast to Coast Brand Expansion FAIRFIELD, N.J., May 12
/PRNewswire-FirstCall/ -- Prime Hospitality Corp. , today announced
the conversion of the first of 12 Wyndham properties to its new
upscale, full-service hotel brand, PRIME Hotels & Resorts. The
PRIME Hotel Salt Lake City Convention Center becomes the fourth
hotel in the developing brand, with 11 more Wyndham conversions
transitioning over the next two months. The Wyndham conversions
bring to the PRIME Hotels & Resorts brand 12 new hotels in
eight states, adding 2,321 more rooms and 48,229 square feet of
meeting space. Upon completion, the hotel chain will boast 15
properties in major markets coast to coast, including Atlanta,
Seattle, San Diego, northern New Jersey and Phoenix. "With the
economy on the rebound, it is the ideal time for us to move forward
with our plans to build a nationwide, full-service brand that is
driven by customer preference, quality and service," says A. F.
Petrocelli, the Chairman and CEO of Prime Hospitality Corp. "We are
right on target to strategically expand our portfolio, with a new
conversion averaging every week over the next few months." As part
of the brand's bold move into the full service hotel arena, and to
differentiate itself in that marketplace, PRIME Hotels &
Resorts is providing free and unlimited Internet access at all of
its properties. Furthermore, as members of the Prime Rewards
loyalty program, guests staying at PRIME Hotels & Resorts can
choose their own, favorite Welcome Amenities that will be in their
guestroom awaiting their arrival! Prime Rewards members also earn
both points and miles for FREE nights and FUN flights as a
participant in its Prime Rewards loyalty program. Nestled in a
valley bounded by the Wasatch Mountains, the PRIME Hotel Salt Lake
City Convention Center is ideally located adjacent to the Salt
Palace Convention Center and close to shopping, dining, the Delta
professional sports Center, Gateway Open-Air Mall, Temple Square
and the Family History Library. Seven world-class ski resorts are
under an hour's drive. The 381 guest rooms and seven suites boast a
contemporary design, featuring an expansive work area,
award-winning Herman Miller(R) Aeron(R) chair seating, two-line
speaker phones and high speed Internet connection. In addition to
15,000 square feet of meeting space, the property features a
fitness center, indoor heated pool, sauna and whirlpool, business
center and airport shuttle. The signature High Rock Steakhouse,
with its views of majestic mountains, wood paneled walls and
comfortable atmosphere, serves slow-roasted Prime Rib, Prime
steaks, fresh seafood, pastas and daily specials. The High Rock
Lounge features a cigar lounge, an extensive selection of top
microbrews, light snacks, appetizers, sandwiches and salads. Prime
Hospitality Corp. launched the PRIME Hotels & Resorts brand in
January 2003 with the conversion of the Sheraton Saratoga Springs
to PRIME Hotel & Conference Center - Saratoga Springs, NY. In
March of this year, the chain expanded with the re-branding of the
Radisson Hotel & Suites, Fairfield, NJ and the Radisson Suites,
Secaucus, NJ. The Wyndham conversions will bring the PRIME Hotels
& Resorts hotel count to 15 properties coast to coast. In
December 2003, Prime Hospitality Corp. entered into a management
agreement with Hospitality Properties Trust (HPT) for 24
AmeriSuites hotels and 12 full-service Wyndham hotels to be
re-branded under PRIME Hotels & Resorts chain. The agreement
became effective on January 1, 2004 for the AmeriSuites hotels and
February 1, 2004 for the PRIME Hotels & Resorts hotels. Also,
as part of the agreement, HPT will provide $25 million during the
first two years to pay for re-branding and other capital
improvements on the 36 hotels. Prime Hospitality Corp., one of the
nation's premiere lodging companies, owns, manages, develops and
franchises more than 250 hotels throughout North America. The
Company owns and operates three proprietary brands, AmeriSuites(R)
(all-suites), PRIME Hotels & Resorts(SM) (full-service) and
Wellesley Inns & Suites(R) (limited service). Also within
Prime's portfolio are owned and/or managed hotels operated under
franchise agreements with national hotel chains including Hilton,
Sheraton, Hampton, and Holiday Inn. Prime can be accessed over the
Internet at http://www.primehospitality.com/. For reservations,
call (866) 864-3649 or visit http://www.primehotelsandresorts.com/.
DATASOURCE: Prime Hospitality Corp. CONTACT: Taryn Schneider,
+1-954-563-7902, or , for Prime Hospitality Corp. Web site:
http://www.primehospitality.com/
http://www.primehotelsandresorts.com/ Company News On-Call:
http://www.prnewswire.com/comp/130238.html
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