Pitney Bowes Partners with NMPi to Deliver Superior Digital Marketing Solutions for Global Online Retailers
July 17 2017 - 9:00AM
Business Wire
Pitney Bowes Inc. (NYSE: PBI), a global technology company
providing innovative products and solutions to power commerce,
today announced a strategic relationship with leading global
digital marketing agency NMPi. The relationship will further
strengthen Pitney Bowes’ industry-leading global ecommerce offering
with enhanced consumer marketing solutions, including international
paid-search campaigns, display advertising, social media
advertising and fully optimized Google shopping experiences.
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“Driving demand and ultimately purchases is one of the most
unique and important things Pitney Bowes does for its clients,”
said Jonathan Kapplow, Senior Vice President, Consumer and Merchant
Solutions at Pitney Bowes. “We’ve worked with NMPi to develop
successful marketing campaigns for many leading retailers who have
taken their business cross-border. This formal relationship will
allow us to innovate together and bring new performance-based
digital marketing solutions to all of our clients.”
Optimizing digital marketing campaigns for 220 different
countries and territories can be challenging for retailers looking
to grow revenue through cross-border ecommerce. Pitney Bowes and
NMPi have worked with clients around the globe and in a wide range
of industries including fashion, retail, finance, and travel to
elevate their digital advertising capabilities to better reach and
engage with consumers.
Consumer marketing and customer engagement are critical
components of Pitney Bowes’ Complete™ Cross-Border offering, the
industry’s most proven, capable and scalable end-to-end global
ecommerce solution that can handle all facets of enterprise retail
cross-border expansion. With the addition of NMPi’s capabilities,
Pitney Bowes will be able to offer its cross-border clients
best-in-class digital marketing solutions, as well.
“In today’s competitive global environment, retailers need every
measure of help they can get in driving top-line growth and running
their day-to-day operations. Cross-border revenue streams driven by
effective digital marketing solutions can help alleviate some of
that pressure, but it is often difficult to put the right people
and processes in place to get that started. Our relationship with
Pitney Bowes makes all of that easier for retailers. With Pitney
Bowes, we will offer retailers scalable, global digital marketing
solutions that meet consumers where they are and guide them to a
superior global ecommerce experience,” said Luke Judge, CEO of
NMPi.
“We win when our clients and partners win, so we are truly
invested in the success of their businesses,” said Kapplow. “By
helping drive consumer demand and incremental revenue growth for
our retailers, we further strengthen the core growth engine of our
own global ecommerce business.”
About NMPi
International digital advertising agency, NMPi, has over 14
years’ experience in delivering market-leading, global strategies
across Paid Search, Display, Paid Social and Analytics. With 5
offices around the world they work with a wide range of industries
including fashion, retail, finance, and travel, giving their
clients access to rich data and valuable insights. Their integrated
approach combines proprietary technology and a talented team of
data driven analysts, helping ambitious brands grow by unlocking
opportunities and aligning channels to realize their true value.
For additional information about NMPi, visit
www.nmpidigital.com.
About Pitney Bowes
Pitney Bowes (NYSE: PBI) is a global technology company powering
billions of transactions – physical and digital – in the connected
and borderless world of commerce. Clients around the world,
including 90 percent of the Fortune 500, rely on products,
solutions and services from Pitney Bowes in the areas of customer
information management, location intelligence, customer engagement,
shipping, mailing, and global ecommerce. And with the innovative
Pitney Bowes Commerce Cloud, clients can access the broad range of
Pitney Bowes solutions, analytics, and APIs to drive commerce. For
additional information visit Pitney Bowes, the Craftsmen of
Commerce, at www.pitneybowes.com.
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Pitney Bowes Inc.Brett Cody, 203-351-6079Brett.Cody@pb.com
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