Pitney Bowes Launches Major Advertising Campaign
January 13 2016 - 8:00AM
Business Wire
Broadcast and Targeted TV, Digital Marketing
and Social Media Reintroduce the Pitney Bowes Brand
Pitney Bowes Inc. (NYSE:PBI), a global technology company that
provides innovative products and solutions to power commerce, today
announced the first large-scale advertising initiative for the
brand in more than 20 years.
The campaign is the next key milestone in the company’s
multi-year business transformation. Pitney Bowes is a global
technology company that enables its clients, including 90 percent
of the Fortune 500, more than 200 retailers and 1.5 million small
businesses, to succeed in the physical and digital world of
commerce.
The creative platform for the campaign is “Craftsmen of
Commerce.” “To help navigate the complex and borderless world of
commerce today, business leaders require the specialized skills of
a craftsman,” said Abby Kohnstamm, Executive Vice President and
Chief Marketing Officer of Pitney Bowes. “Our company possesses a
long history of creating technology solutions with precision and
accuracy, and with pride. We’ve developed an advertising platform
that effectively communicates our culture and our unique value
proposition to our clients.”
The multi-channel campaign includes :30 and :60-second TV spots,
online video, digital marketing, branded content, social
amplification and a web experience featuring technology solutions
and Pitney Bowes clients. One TV spot uses a series of close-ups of
hands of Pitney Bowes employees crafting solutions for modern
challenges in the physical and digital world of commerce. Another
emphasizes the precision and accuracy required to meet the
challenges faced by business in the areas of global ecommerce,
shipping and mailing, location intelligence, customer engagement
and customer information management.
The creative work for the campaign was led by Ogilvy &
Mather New York.
About Pitney Bowes
Pitney Bowes (NYSE:PBI) is a global technology company offering
innovative products and solutions that enable commerce in the areas
of global ecommerce, shipping and mailing, location intelligence,
customer engagement and customer information management. More than
1.5 million clients in approximately 100 countries around the world
rely on products, solutions and services from Pitney Bowes. For
additional information, visit Pitney Bowes at www.pb.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20160113005106/en/
Pitney Bowes Inc.Carol Wallace, 203-351-6974Media Relations
DirectorCarol.wallace@pb.com
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