Skandia Selects Pitney Bowes for Customer Loyalty and Analytics Solutions
September 03 2013 - 2:30AM
Business Wire
Pitney Bowes (NYSE:PBI) today announced that Skandia, one of the
largest independent, customer-owned banking and insurance groups in
the Nordic region, has selected the Pitney Bowes Portrait solutions
to help power the company’s multichannel campaign strategy. Skandia
will utilize the Pitney Bowes Portrait solutions that provide
greater automation and personalization of the Company’s customer
communications, as well as provide customer data that is more
easily analyzed, allowing marketing and sales teams to uncover new
business opportunities faster and more efficiently.
Skandia selected Pitney Bowes Portrait solutions following a
rigorous review with five other customer vendors primarily for its
ability to integrate campaign management, inbound response and
visual analytics capabilities in a single solution.
“Pitney Bowes’ Portrait solutions stood well above the rest when
we closely compared them,” said Magnus Eldberg, CRM Manager,
Skandia. “Pitney Bowes could deliver the completeness and range of
functionality we needed to create meaningful content, manage
outreach to customers and analyze results in one seamless and
valuable process. The support teams at Pitney Bowes are highly
responsive, flexible and easy to work with, forming a great
partnership to help us deliver on our vision for customer
engagement.
“Pitney Bowes also has a significant footprint in the finance
sector, both regionally and globally, including several of the
world’s leading banks, which is testament to the scalability and
robustness of their software solutions,” he added.
Key Benefits
- Improved customer cross sell and
retention rates using customer analytics to target
communications
- Faster conversion of unknown prospects
to known customers through online behavior tracking and
personalization
- Better customer experience through
consistent and relevant offers across all channels
- Shorter time to market with easy-to-use
tools integrated into a single user interface
- Faster time to value by linking
customer communications directly with sales and service fulfillment
systems
“Today’s technology-savvy, connected customers have turned the
tables on marketers,” said Kieran Kilmartin, Vice President,
International Marketing, Pitney Bowes Software. “Tomorrow’s
successful marketing programs will be based on data-driven
analytics, personalized content and agile teams. Skandia is a real
leader in recognizing these trends, and we are proud to have been
selected among such stiff competition to help them execute on their
vision for a superior customer experience.”
For more information on the full range of the Pitney Bowes line
of customer and marketing analytics software solutions, including
Portrait Miner and Portrait Explorer, please visit
http://www.pitneybowes.co.uk/software/customer-and-marketing-analytics/index.shtml.
Follow us @pitneybowes and connect with Pitney Bowes on
LinkedIn.
About Skandia
With more than 2.2 million customers in Sweden, Norway and
Denmark and more than SEK 440 billion under management, Skandia is
one of the largest independent, customer-owned banking and
insurance groups in the Nordic countries. As a customer-owned bank,
Skandia recognizes that today’s connected customers are seeking to
engage via new forms of digital content and in more personal
ways.
About Pitney Bowes
Pitney Bowes provides technology solutions for small, mid-size
and large firms that help them connect with customers to build
loyalty and grow revenue. Many of the company’s solutions are
delivered on open platforms to best organize, analyze and apply
both public and proprietary data to two-way customer
communications. Pitney Bowes includes direct mail, transactional
mail and call center communications in its solution mix along with
digital channel messaging for the Web, email and mobile
applications. Pitney Bowes: Every connection is a new opportunity™.
www.pb.com.
Tags: Pitney Bowes, Skandia, Banking, Insurance,
Predictive Analytics, Analytics, Data, Marketing Analytics,
Customer Analytics, Campaign Management, Portrait Miner, Portrait
Explorer
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