GUANGZHOU, China, July 1, 2022
/PRNewswire/ -- Onion Global Limited ("Onion Global", the "Group"
or the "Company") (NYSE: OG), a next-generation lifestyle brand
platform that incubates, markets, and distributes the world's
fresh, fashionable, and future brands to young people in
China and across Asia, today announced that it generated over
RMB14.8 million in GMV within the
first three days of its 2022 Luca Brand Shopping Festival. To
address the rapidly evolving needs and expectations of the younger
generation, Luca Brand Shopping Festival, one of Onion Global's key
promotional events of the year, brings together a collection of
"fresh, fashionable and future" high-growth brands designed
specifically for Gen Z. Onion Global has been implementing the Luca
Brand portfolio strategy since 2018, currently consisting of over
40 new-consumption brands spanning across daily necessities, food,
beauty, and healthcare to meet the diversified needs of young
consumers. The twelve-day Shopping Festival started on June 17, 2022 and continued until June 29, 2022.
Highlights for the first three days during the 2022
Luca Brand Shopping Festival
- The total GMV during the first three days was over RMB14.8 million, and the total number of orders
was over 30,000;
- More than 700 Standard Product Units (SPUs) offered by 36
brands participated in the Luca Brand Shopping Festival this
- The total number of buyers exceeded 19,000 with a repurchase
rate of higher than 31%;
Mr. Cong (Kenny) Li, Founder, and
CEO of Onion Global commented, "As part of our core strategy, the
Luca Brand portfolio has helped Onion Global build emotional and
personal connections with the younger generation, especially Gen Z,
and respond to the ever-changing consumption environment. We
believe with new demands bring new opportunities, and the
diversification of consumer demand under the new consumption trend
will undoubtedly change the landscape of new consumption brands.
Against this backdrop, Onion Global helps brands adjust their
marketing strategies to keep up with the consumption concepts of
the new generation. For example, we helped Baiyunshan Wanglaoji, a
functional drinking product, launch a new type of sugar-free and
sparkling herbal tea to fit into diverse catering scenarios. We
also incubated Soul Mui, a fruit wine brand featuring Chinese
cultural elements, to target the alcopop and low alcoholic beverage
market favored by the younger generation. This April, we launched
Eyelicious, an eye fashion brand, to take advantage of the booming
eye makeup market fueled by the regular wearing of face masks.
Onion Global will capitalize on the new consumption trends and
continue to work with its partners across the value chain,
incubating and developing more trendy brands and products, and
expand the Luca Brand categories further."
Safe Harbor Statement
This press release contains forward-looking statements. These
statements are made under the "safe harbor" provisions of the U.S.
Private Securities Litigation Reform Act of 1995. Statements that
are not historical facts, including statements about the Company's
beliefs and expectations, the Company's forecasts, general
observation of the industry, and business outlook, are
forward-looking statements. Forward-looking statements involve
inherent risks and uncertainties and a number of factors could
cause actual results to differ materially from those contained in
any forward-looking statement. In some cases, forward-looking
statements can be identified by terminology such as "may," "will,"
"expects," "anticipates," "target," "aim," "future," "intends,"
"plans," "believes," "potential," "estimates" "continue," "is/are
likely to," or other similar statements. Further information
regarding these and other risks is included in Onion Global's
filings with the SEC. All information provided in this press
release and in the attachments is as of the date of this press
release, and Onion Global does not undertake any obligation to
update any forward-looking statement, except as required under
About Onion Global Limited
Onion Global Limited (NYSE: OG) is a next-generation lifestyle
brand platform that incubates, markets, and distributes the world's
fresh, fashionable, and future brands, which we refer to as "3F
brands," to young people in China and across Asia.
The Company's mission is to be the dream factory of lifestyle
brands for young people. The Company's platform offers an
integrated solution to develop, market, and distribute new and
inspiring branded products, thereby reshaping the lifestyle
shopping and consumer culture in China. Onion Global Limited
has been listed on New York Stock Exchange since May 2021.
For more information, please
Investor Relations Contact
Onion Global Ltd.
Mr. Eric Yuan
In the United States:
Ms. Linda Bergkamp
SOURCE Onion Global Limited