PITTSBURGH, Nov. 24, 2020 /PRNewswire/ -- The
Pittsburgh Steelers announced today that BetMGM, a leading sports
betting and digital gaming company, is the team's First Gaming
Partner. The partnership features fan-focused assets such as
presenting sponsorship of the Steelers Kickoff pregame show,
as well as team broadcast programming, digital marketing assets,
and in-stadium promotions and signage.
"We are excited to introduce BetMGM to Steelers Nation," said
Ryan Huzjak, Vice President of Sales
and Marketing. "Not only will BetMGM be elevating some of our
existing platforms, but they will be introducing new and exciting
opportunities to Steelers fans. We are looking forward to kicking
off this partnership."
As a Proud Gaming Partner of the Pittsburgh Steelers, BetMGM
will have full use of Steelers marks and logos in communications
across marketing, product, social media and digital properties. As
part of the agreement, BetMGM will become an Official Sports
Betting Partner of the Pittsburgh Steelers once their online sports
betting product launches later this year.
Key details of the partnership include:
- Presenting Sponsor of the Steelers Kickoff pregame show
which will be titled Steelers Kickoff Presented by
BetMGM
- Sweepstakes coined "Decade of Black & Gold" where one grand
prize winner at the end of the season will receive two (2) club
level season tickets and two (2) VIP Hospitality Tent Passes for 10
years. In addition, weekly prizes will be awarded, with other
entrants winning signed Steelers merchandise. The contest will run
throughout the entirety of the NFL season.
- Gameday media and weekly media including radio spots
within Steelers programming such as The Point After,
Players Show, Preview Show and In the Locker Room
Show with Tunch & Wolf (ESPN Pittsburgh)
- TV commercial spot to run during the Mike Tomlin Weekly
Press Conference on Tuesdays, Steelers Weekly on
Saturdays, and Mike Tomlin
Show on Saturdays
Matt Prevost, Chief Revenue
Officer, BetMGM said, "Steelers Nation is one of the most
passionate fan bases in professional sports and we're thrilled to
bring the excitement of BetMGM to Steelers fans. We're eager to
launch BetMGM's gaming offering in Pennsylvania and I can't think of a better way
to kick off our entry into the state than through this monumental
partnership."
BetMGM recently received a license to offer online casino and
sports betting in Pennsylvania and
is anticipating going live with casino gaming in the state within
the coming weeks, pending regulatory approval. BetMGM's offering
will expand to include sports betting before the end of the year.
For more information, follow @BetMGM on Twitter.
ABOUT THE PITTSBURGH
STEELERS
The fifth-oldest franchise in the NFL, the
Pittsburgh Steelers were founded on July 8,
1933, by Arthur Joseph
Rooney. Pittsburgh is among
the most successful franchises in League history. The Steelers have
won six Super Bowl titles, tied for the most in the NFL, and
appeared in eight overall. Pittsburgh has also participated in 16
conference title games and hosted 11 – both, of which, are the most
of any franchise in the League. The Steelers have had 31 former
players, coaches or contributors inducted into the Pro Football
Hall of Fame.
ABOUT BETMGM
BetMGM is a market
leading sports betting and digital gaming entertainment company,
pioneering the online gaming industry. Born out of a partnership
between MGM Resorts International (NYSE: MGM) and GVC Holdings Plc
(LSE: GVC), BetMGM has exclusive access to all of MGM's U.S.
land-based and online sports betting, major tournament poker, and
online gaming businesses. Utilizing GVC's US-licensed state of the
art technology, BetMGM offers sports betting and online gaming via
market leading brands including BetMGM, Borgata Casino, Party
Casino and Party Poker. For more information,
visit http://www.betmgminc.com/.
Forward-Looking Statements
Statements in this release
that are not historical facts are "forward-looking" statements and
"safe harbor statements" within the meaning of the Private
Securities Litigation Reform Act of 1995 that involve risks and/or
uncertainties, including BetMGM's ability to expand in new or
existing jurisdictions. Management has based forward-looking
statements on current expectations and assumptions and not on
historical facts. Among the important factors that could cause
actual results to differ materially from those indicated in such
forward-looking statements include the effects of economic and
market conditions in the jurisdictions in which BetMGM operates,
competition with other iGaming and sports betting platforms, the
timing and costs of expanding in new jurisdictions as well as
obtaining and maintaining the required permits, licenses,
financings, approvals and other contingencies in connection with
growth in new or existing jurisdictions. In providing
forward-looking statements, BetMGM is not undertaking any duty or
obligation to update these statements publicly as a result of new
information, future events or otherwise, except as required by law.
If BetMGM updates one or more forward-looking statements, no
inference should be drawn that it will make additional updates with
respect to those other forward-looking statements.
MEDIA CONTACTS:
Pittsburgh Steelers
Michael Bertsch
Communications Manager
BertschM@steelers.nfl.com
BetMGM
Elisa Richardson
Head of Public Relations
press@betmgm.com
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SOURCE MGM Resorts International