MediaAlpha Introduces First Ever Browse-and-Buy Online Leads Option For P&C Insurance Agents
June 02 2022 - 9:00AM
Business Wire
Agents can now complement their existing online
leads campaigns with additional volume or selectively purchase
leads a la carte and buy with confidence
MediaAlpha, Inc. (NYSE: MAX), the leading customer acquisition
solutions provider for the insurance industry, today announced a
new browse-and-buy option within MediaAlpha for Agents, its
proprietary online lead buying platform for Property and Casualty
(P&C) insurance agents. Agents will be able to browse a
continuously updated list of available leads and pay on a
cost-per-lead or cost-per-connection basis.
Insurance agents looking to acquire new customers have
traditionally purchased online leads from various providers through
monthly campaigns they create with specific budgeting and targeting
parameters. The MediaAlpha for Agents browse-and-buy option is the
first of its kind in the industry, allowing agents to complement
their existing campaigns with even more volume, or forgo the
campaign model entirely and purchase leads a la carte only. It also
gives agents unprecedented visibility into key information before a
lead is purchased, such as how many times the lead has already been
sold and to which carriers, when the lead came in, and whether or
not other carriers have already attempted to contact the lead.
To access the browse-and-buy option, MediaAlpha for Agents
clients will navigate to the Opportunities section of their account
to view a real-time feed of leads available for purchase. If an
agent already has a campaign set up with MediaAlpha for Agents,
then the leads that appear in the feed may have come in outside of
their designated business hours, or the agent may have reached
their budget cap and these are leads that would otherwise be
missed. In addition, agents can adjust their campaign targeting
filters to experiment with leads they do not typically buy. Agents
that do not have a recurring lead-buying campaign set up can review
the leads available in the Opportunities section and pick and
choose the leads they wish to purchase a la carte.
“Lead buying has long been a source of frustration for agents
and we’re committed to reinventing the entire process and
addressing the key pain points,” said Tigran Mekikian, MediaAlpha
Vice President, Demand Partnerships and Agent Growth. “This
browse-and-buy option we’ve just introduced gives agents more
flexibility in the way they buy leads and more transparency into
the status of a lead before it’s purchased.”
The Opportunities section guarantees an enhanced customer
acquisition experience and makes it easier for agents to expand
their targeting at low risk by providing complete transparency and
real-time performance reporting. MediaAlpha’s high-quality leads
are sourced from its own insurance properties and trusted
publishing partners to ensure each lead is vetted for quality and
never sold more than four times and never to more than one agent
per carrier.
To learn more about MediaAlpha for Agents please visit
https://mediaalpha.com/agents/.
About MediaAlpha
MediaAlpha provides the leading marketplace solutions for buyers
and sellers of vertical media, with more than 375 million consumer
searches annually and over 1,900 active advertisers and publishers
on our platform. Our programmatic advertising technology powers
330+ million transactions annually, representing over $1 billion in
spend on brand, comparison, and metasearch sites across insurance,
travel and other industries. For more information on MediaAlpha,
visit www.mediaalpha.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20220602005318/en/
Press Kristen Morquecho
kristen.morquecho@digennaro-usa.com
Investors Denise Garcia Hayflower Partners
Denise@HayflowerPartners.com
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