- Seoul-based Leading Fashion
Platform partners with 88rising's prominent music festival in
LA
LOS
ANGELES, Aug. 3, 2023 /PRNewswire/ -- MUSINSA, a
Seoul-based fashion e-commerce
store, is set to kick off its US marketing campaign at the Head in
the Clouds Music & Arts Festival at the Rose Bowl in
Pasadena on the 5th and 6th of
this month. In collaboration with festival organizers, 88rising,
MUSINSA will partner with top influencers to showcase its
trendsetting K-fashion brands.
Head in the Clouds Music & Art Festival, a music festival
featuring talented artists across the Asian dispora, will see
renowned social media figures with their favorite K-fashion brands'
items available on MUSINSA. Furthermore, influencers in this
campaign will bring festival styling to life with the latest
K-trending "Doll Keyring" – a popular K-celeb accessory.
MUSINSA crew, a localized community of fashion creators
influencing K-fashion, will also present at the festival,
showcasing their unique styles with hype korean brands. The
spotlight will shine on MUSINSA's diverse range of contemporary
designs, from streetwear and casual to designer, featuring brands
like Glowny, 2000Archives, LUVISTRUE, mahagrid, Phyps, Trillion,
thisisneverthat, YooHee, Acme De La Vie and Travel and musinsa
standard.
For fashion enthusiasts eager to join the festivals, MUSINSA has
a special treat - a chance to win free VIP tickets through their
official Instagram, @musinsa_global.
MUSINSA, initially established as an online fashion community in
2001, launched its online store in 2009. Now, the company features
over 500 K-fashion labels in 13
countries worldwide and offers a wide selection of more than 8000
local and global brands, ranging from contemporary designs, trendy
streetwear and casual styles to high-end designer creations in
South Korea. As a leading fashion
e-commerce store, MUSINSA is committed to supporting small and
medium-sized fashion brands through its fashion-specialized venture
capital. With a valuation exceeding $2.5
billion, MUSINSA is solidifying its position as a fashion
powerhouse. The platform's brand ambassadors, NewJeans, a global
K-pop sensation, have been proudly representing MUSINSA since
2022.
88rising is a pioneering global music and media company
representing the best of Asian talent. Since its inception,
88rising has paved the way for many music industry firsts: the
Asian artist to top the Billboard R&B/Hip-Hop charts, Spotify's
Weekly Global Albums chart and enter the top 10 on Mediabase's Top
40 chart, the first to launch an all-Asian radio channel in
North America, and the first and
only record label to have a main stage slot at Coachella. 88rising is also most notably the
first company to present an Asian-centric music festival in
the United States, Head in the
Clouds Music & Arts Festival, now in partnership with
powerhouse promoter Goldenvoice. The festival expanded globally,
for the first time, to Jakarta,
Indonesia and Manila,
Philippines in 2022. In 2023, the festival also expanded
domestically from the flagship location in Pasadena, CA to Queens for the inaugural Head
In The Clouds New York. In 2021, 88rising executive produced and
curated the soundtrack to Shang-Chi and the Legend of the Ten
Rings - Marvel Studios' first Asian-American superhero.
Previously, in 2019, 88rising was awarded Label of the Year by
NetEase, one of China's largest
music streaming platforms. With over 160 million followers across
global social media platforms and over 50 billion total streams and
views, 88rising's global influence is undeniable.
For more information, please visit:
- MUSINSA:
https://global.musinsa.com/us/main
- About MUSINSA: https://about.musinsa.com/en
- 88rising: https://88rising.com/
- Head the Cloud Music Festival: https://la.hitcfestival.com/
Contact
Soeun Jung, PR Manager
Email: soeun.jung@musinsa.com
Line account: soeun.jung
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SOURCE MUSINSA