New campaign, developed by McCann Worldgroup,
aims to increase market share of people adopting versus purchasing
their pets by 6 percent in order to make all U.S. shelters
no-kill
KANAB,
Utah, June 17, 2024 /PRNewswire/ -- Best
Friends Animal Society, a leading animal welfare organization
working to end the killing of dogs and cats in America's shelters
in 2025, is unveiling its' most ambitious campaign entitled 'Bring
Love Home.'
The 'Bring Love Home' campaign aims to inspire pet lovers across
the country to adopt pets by emphasizing all of the positive
contributions that rescued pets bring to homes, and at a time when
Americans need more love, comfort, fun and zoomies now more than
ever. This compelling campaign, which includes user generated
content of adopted pets living their best lives, will start airing
on June 17 in various formats
(including :15, :30, :60 and :90 second compilations) on broadcast
and digital. (Links here - :15 version and :90 version).
"The premiere of the 'Bring Love Home' campaign coincides
with new data that reveals a promising path to taking the country
no-kill: if just six percent more of the seven million Americans
looking to add pets to their home in 2024 choose adoption over
purchasing pets, we can end the killing of shelter pets
nationwide," said Julie Castle, CEO,
Best Friends Animal Society. "Every 90 seconds, a healthy and
adoptable dog or cat is unnecessarily killed in U.S. shelters,
which is an entirely preventable tragedy. This campaign goes beyond
a simple call to action—it's a heartfelt plea for compassion. Pets
don't belong in shelters; they belong in loving homes. By making a
small shift in our choices, we have the power to save millions of
pets' lives."
Best Friends has spearheaded a national initiative to gather
comprehensive data from 7,900 animal shelters and rescue groups.
This data has been pivotal in shaping the 'Bring Love Home'
campaign, providing the public with a clear message: adopting,
advocating and donating are critical to pet lifesaving and
achieving a no-kill nation in 2025.
"We are immensely proud to work with Best Friends Animal Society
on this campaign. 'Bring Love Home' spotlights that resonant and
transformative power pet adoption can have both in our lives and
theirs," said Aaron Schneeberger,
Creative Director for McCann Worldgroup. "What better way to
showcase that beautiful evolution than by featuring home videos of
some real adopted pets who have experienced it? It was vital that
we made a push to get these animals out of shelters and into loving
homes. At McCann, we believe in the power of creativity to drive
change, and partnering with Best Friends, we've crafted a campaign
that we hope inspires people to get involved and adopt a pet of
their own."
For more information on the 'Bring Love Home' campaign, visit
bestfriends.org.
About Best Friends Animal Society
Best Friends Animal Society is a leading animal welfare
organization working to end the killing of dogs and cats in
America's shelters and make the country no-kill in 2025. Founded in
1984, Best Friends is a pioneer in the no-kill movement and has
helped reduce the number of animals killed in shelters from an
estimated 17 million per year to around 400,000 last year. Best
Friends runs lifesaving programs across the country, as well as the
nation's largest no-kill animal sanctuary. Working collaboratively
with a network of more than 4,700 animal welfare and shelter
partners, and community members nationwide, Best Friends is working
to Save Them All®. For more information, visit bestfriends.org.
About McCann Worldgroup
McCann Worldgroup, part of the
Interpublic Group (NYSE: IPG), is a leading global creative
solutions company. The company is united across 100+ countries by a
mission to build enduring brands together. McCann Worldgroup was
named Network for the Year by the Andys in 2024 and Network of the
Year by the EPICA Awards for the sixth time. The core McCann
Worldgroup network is comprised of McCann, MRM, CRAFT, and
FutureBrand, and partners with Momentum Worldwide, Weber Shandwick
and UM to deliver solutions across the entire marketing
spectrum.
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SOURCE Best Friends Animal Society