Linear Local, National & Global
Ad-Occurrence Data, Combined with Second-by-Second CTV Ad
Impressions, Establishes Scalable Source of Real-Time
Converged TV Airings
NEW
YORK, Dec. 6, 2022 /PRNewswire/ -- Innovid
(NYSE: CTV) today announced a partnership with Kinetiq to
power second-by-second linear ad-occurrence data directly into
InnovidXP, the new measurement platform built for converged TV. The
addition of Kinetiq data, alongside Innovid's CTV footprint,
establishes a unique and expansive source of automatically detected
TV ad airings that cover the converged marketplace.
Kinetiq is the latest dataset integration within Innovid's
measurement platform, InnovidXP, which provides a comprehensive
view of audiences and advertising across linear and CTV. The
Kinetiq dataset identifies and quantifies audience-impression and
media value for every ad occurrence across over 1,400 channels and
210 DMAs in the U.S. and more than 85 countries. This further
complements InnovidXP's simple, automated and tag-free process for
capturing CTV ads airing across 95+ million households.
"Integrating Kinetiq's best-in-class technology and global ad
catalog within InnovidXP is another step toward providing the most
advanced, always-on measurement infrastructure for converged TV,"
said Jo Kinsella, President of
InnovidXP. "Kinetiq's real-time linear data powers actionable
insights, and its local and national linear coverage expands
InnovidXP's footprint across the converged TV ecosystem in a way
that makes it fast and simple for advertisers to achieve
cross-platform TV analytics."
The Kinetiq integration will provide InnovidXP with access to
local, national and global linear ad-occurrence data, delivering
insights rapidly and enhancing workflow automation for
cross-platform TV analysis by removing the reliance on spot
logs.
"Our ad detection and ad catalog are used across a wide swath of
the TV advertising landscape. Having Innovid as a partner widens
our adoption in linear – national, local and global – and enables
us to rapidly expand into CTV by driving harmonization across
platforms," said Kevin Kohn, CEO,
Kinetiq.
InnovidXP is the first unified, global, cross-platform
solution directly integrated with ad-serving data and creative
personalization. Providing a unified view of converged TV
campaigns, InnovidXP offers advertisers consistent audience
measurement, reach extension and performance outcomes across linear
and CTV.
About Kinetiq
Kinetiq pushes the boundaries of TV intelligence with the first
and only unified, global platform to measure the complete spectrum
of paid, earned and owned TV media with the speed and precision of
digital. The Kinetiq platform empowers marketers, technology
partners and content owners with TV audience metrics and analytics
in real-time, providing the critical data and transparency needed
to make informed decisions. Formed in 2019 with the merger of iQ
Media and 4C's Teletrax, Kinetiq is trusted by leading brands,
agencies, broadcasters and ISVs, including Mercedes-Benz, Uber, Fox
Broadcasting Company and Google. Visit www.kinetiq.tv to learn
more.
About Innovid
Innovid (NYSE:CTV) powers advertising delivery, personalization,
measurement, and outcomes across linear, connected TV (CTV) and
digital for the world's largest brands. Through a global
infrastructure that enables cross-platform ad serving, data-driven
creative, and measurement, Innovid offers its clients always-on
intelligence to optimize advertising investment across channels,
platforms, screens, and devices. Innovid is an independent platform
that leads the market in converged TV innovation, through
proprietary technology and exclusive partnerships designed to
reimagine TV advertising. Headquartered in New York City, Innovid serves a global client
base through offices across the Americas, Europe, and Asia
Pacific. To learn more, visit Innovid.com or follow us
on LinkedIn or Twitter.
Press Contact
Chris
Harihar
Chris@crenshawcomm.com
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SOURCE INNOVID