In the news release, Makers of the Jennie-O® Brand Share New State-By-State Consumer Insights
on All Things Thanksgiving, issued 17-Sep-2024 by Hormel Foods Corporation over PR
Newswire, we are advised by the company that additional multimedia
has been added. Also, a hyperlink was added in the first paragraph.
The complete, corrected release follows:
Makers of the Jennie-O® Brand Share New State-By-State Consumer
Insights on All Things Thanksgiving
National study reveals new data about
Thanksgiving prep, trends, preferences for upcoming holiday
WILLMAR,
Minn., Sept. 17, 2024 /PRNewswire/ -- The
makers of the Jennie-O® turkey brand — a
trusted brand for turkey products around the world — today
announced its 2024 Thanksgiving survey results, where
each state was polled on their preparation methods,
turkey preferences, preferred sides and much more. The survey,
conducted by Talker Research for the Jennie-O®
brand, polled 5,000 consumers across the U.S.
Thanksgiving is a beloved holiday and 70% of Americans polled
said they have celebrated their traditions for more than 20 years.
The three most cherished traditions are sharing meals together
(65%), spending time with extended family or old friends (52%) and
cooking together (27%).
Now, onto the survey results!
Preparation
- Most people take up to two weeks to plan and cook their
Thanksgiving meal. Actual food preparation for this monumental
eating occasion adds another three days, and five hours of actual
cooking on the day of.
- The longest prep time awards go to the following states:
- Delaware: Average
of 17 days guest-list planning and another 19 days of menu
building
- Virginia: Spends
almost 16 days picking guests (15.7) and nearly 17 days (16.6) on
the menu
- North
Carolina: Averages a little more than 17 days
(17.4) on its menu alone
The Star of the Thanksgiving Table: Turkey (and a Surprise Guest)
- 66% of respondents prefer their turkey baked.
- To brine or not to brine? 63% said NO to brining.
- Oklahomans would rather their turkey be smoked more than any
other state.
- While most Americans prepare their turkey the same every year,
keeping with their traditions, more than 30% of Americans change it
up every holiday season.
- In addition to a turkey, nearly 40% of Americans also like to
have ham on the table with preferences being baked (68%), smoked
(18%) and slow cooked (18%).
The Thanksgiving Table: Let's Talk About Sides
- 61% of Americans believe that turkey is the star of the meal,
while a little more than two in five respondents in Idaho (43%) and Kansas (41%) believe that the side dishes are
the unsung heroes.
- The most popular sides: stuffing (77%), rolls/biscuits (66%),
classic mashed potatoes (60%) and cranberry sauce (55%).
- Americans from the southeast also enjoy mac and cheese —
Georgia at 62%, Mississippi at 58% and South Carolina at 55%.
Thanksgiving and Beyond
- Almost every American surveyed (96%) enjoys Thanksgiving
leftovers:
- 44% use turkey in a sandwich
- 41% incorporate turkey into other meals
- 32% go on to recreate the actual Thanksgiving meal
- More than one in five (22%) would rather keep their leftovers
for themselves than send some home with their guests
"Thanksgiving continues to be one of America's most cherished
holidays, bringing families and friends together to share
meaningful moments and meals," said Kim
Anderson, senior brand manager for the Jennie-O® brand.
"We're committed to helping ensure your holiday meal is a success
with our quality turkeys and our wide range of services and
resources. From expert advice on turkey preparation to tools for
every step of the process, we're here to support you with any
turkey-related challenge."
Starting Nov. 1, Jennie-O
consumer engagement experts will be on hand to help alleviate
stress around holiday meal planning at the company's 1-800-TURKEYS
hotline, live chat on the Jennie-O® website,
and even by texting "Turkey" to
73876. From advice on how to prep and cook a turkey, to recipes for
side-dishes and how to use leftovers, consumers can reach out for
real time support through Nov. 28,
via the method that is most convenient for them. In the days
leading up to the Thanksgiving holiday, Jennie-O specialists are
available around the clock.
Consumers can also find helpful how-tos on their website
including a calculator that tells hosts how much turkey to buy,
full menus for Thanksgiving dinner and inspiring suggestions for
preparing tasty leftovers. Jennie-O offers easy solutions for any
holiday meal and are here to help make this year's Thanksgiving the
best yet.
For more information about all Jennie-O®
turkey products, including recipes, nutritional information and
where to buy, visit jennieo.com or follow the brand on
social media at
Facebook.com/JennieoTurkey and Instagram.com/jennieo.
About Jennie-O
For over 80 years, the
Jennie-O® turkey brand has been helping consumers
live well by eating well. As the category leader,
Jennie-O® turkey is the trusted brand for quality
turkey and a source of expertise. The company provides a full
portfolio of delicious, nutritious turkey proteins and inspiration
for everyday meals or special occasions. Known for our bright green
awning evoking the nostalgia of a local farmer stand, our round
logo with a touch of yellow and our distinct name from our
founders' daughter, Jennifer, the Jennie-O®
turkey brand has the right amount of small-town friendliness paired
with leading company expertise and quality. For more information,
visit jennieo.com.
Contact:
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Media
Relations
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Hormel Foods
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media@hormel.com
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SOURCE Hormel Foods Corporation