Form 8-K - Current report

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 8-K

CURRENT REPORT

Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

Date of Report (Date of earliest event reported): February 13, 2025

HERC HOLDINGS INC.

(Exact name of registrant as specified in its charter)

Delaware

001-33139

20-3530539

(State or other jurisdiction of incorporation)

(Commission File Number)

(I.R.S Employer Identification No.)

27500 Riverview Center Blvd.

Bonita Springs, Florida 34134

(Address of principal executive offices and zip code)

(239) 301-1000

(Registrant's telephone number,

including area code)

N/A

(Former name or former address, if

changed since last report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

☐ Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

☐ Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

☐ Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

☐ Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Act:

Title of each class

Trading Symbol(s)

Name of exchange on which registered

Common Stock, par value $0.01 per share

HRI

New York Stock Exchange

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

Emerging growth company ☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

ITEM 2.02 RESULTS OF OPERATIONS AND FINANCIAL CONDITION.

On February 13, 2025, Herc Holdings Inc. (the “Company”) issued a press release regarding its financial results for its fourth quarter and full year ended December 31, 2024. A copy of the press release is furnished as Exhibit 99.1 to this Form 8-K.

On February 13, 2025, the Company will conduct an earnings webcast relating to the Company’s financial results for the fourth quarter and full year of 2024. The earnings webcast will be made available to the public via a link on the Investor Relations section of the Company's website, IR.HercRentals.com, as well as via telephone dial-in, and the slides that will accompany the presentation will be available to the public at the time of the earnings webcast through the Company’s website. Certain financial information relating to completed fiscal periods that will be part of the earnings webcast is included in the set of slides that will accompany the earnings webcast, a copy of which is furnished as Exhibit 99.2 to this Form 8-K.

The information in this Form 8-K and the exhibits attached hereto shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934 (the “Exchange Act”) or otherwise subject to the liabilities of that section, nor shall they be deemed incorporated by reference in any filing under the Securities Act of 1933 or the Exchange Act, except as shall be expressly set forth by specific reference in such a filing.

ITEM 9.01 FINANCIAL STATEMENTS AND EXHIBITS.

(d) Exhibits.


Exhibit Number						Description
99.1						Press Release of Herc Holdings Inc. dated February 13, 202 5, describing its results for its fourth quarter and full year ended December 31, 2024 .
99.2						Set of slides that will accompany the February 13, 2025 earnings webcast.
104						Cover Page Interactive Data File (embedded within the Inline XBRL document)

SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.


			HERC HOLDINGS INC.
			(Registrant)


			By:			/s/ MARK HUMPHREY
			Name:			Mark Humphrey
			Title:			Senior Vice President and Chief Financial Officer

Date: February 13, 2025

Herc Holdings Reports Full Year 2024 Results and

Announces 2025 Full Year Guidance

Fourth Quarter 2024 Highlights

–Record equipment rental revenue of $839 million, an increase of 12%

–Record total revenues of $951 million, an increase of 14%

–Rental pricing increased 2.1% year-over-year

–Reported net loss of $46 million or $1.62 per share driven by loss on Cinelease assets held for sale

–Adjusted net income of $102 million or $3.58 per diluted share, an 11% increase

–Adjusted EBITDA of $438 million increased 15%; adjusted EBITDA margin of 46.1%

Full Year 2024 Highlights

–Record equipment rental revenue of $3,189 million, an increase of 11%

–Record total revenues of $3,568 million, an increase of 9%

–Rental pricing increased 3.2% year-over-year

–Reported net income of $211 million or $7.40 per diluted share

–Adjusted net income of $367 million or $12.88 per diluted share, an increase of 5%

–Adjusted EBITDA of $1,583 million increased 9%; adjusted EBITDA margin of 44.4%

–Free cash flow of $314 million for the year ended December 31, 2024

Bonita Springs, Fla., February 13, 2025 -- Herc Holdings Inc. (NYSE: HRI) ("Herc Holdings" or the "Company") today reported financial results for the quarter and full year ended December 31, 2024.

"In 2024, despite a more challenging market than anticipated, we delivered another year of record results, significantly outperforming industry revenue growth by leveraging the strength of tenured customer relationships, the value derived from strategic capital-allocation priorities and our diversified position across products, geographies and end markets," said Larry Silber, president and chief executive officer.

"While the higher-for-longer interest rate environment continues to pressure local market growth, we captured an outsized share of national account mega projects last year. We also completed nine acquisitions, supporting market consolidation and positioning our company for long-term growth opportunities and greater efficiencies of scale. Strategic pricing, agile fleet management, and enterprise-wide cost controls helped to sustain margins in this dynamic environment.

"The 2025 operating landscape is still lacking good clarity. We are monitoring industry opportunities and believe the diversity of our business model, asset optimization and prudent investments will allow us to navigate local market pressure again this year, while capitalizing on incremental new mega project starts. Long term, we expect new government policies and spending initiatives will expand opportunities for Herc and our industry.”

2024 Fourth Quarter Financial Results

•Total revenues increased 14% to $951 million compared to $831 million in the prior-year period. The year-over-year increase of $120 million primarily related to an increase in equipment rental revenue of $91 million, reflecting positive pricing of 2.1% and increased volume of 11.6%. Sales of rental equipment increased by $28 million during the period.

•Dollar utilization decreased to 40.6% in the fourth quarter compared to 40.9% in the prior-year period.

•Direct operating expenses were $324 million, or 38.6% of equipment rental revenue, compared to $287 million, or 38.4% in the prior-year period. The increase related primarily to the growth of the business with personnel and facilities costs associated with greenfields and acquisitions.

•Depreciation of rental equipment increased 10% to $180 million due to higher year-over-year average fleet size. Non-rental depreciation and amortization increased 21% to $35 million primarily due to amortization of acquisition intangible assets.

•Selling, general and administrative expenses were $122 million, or 14.5% of equipment rental revenue, compared to $116 million, or 15.5% in the prior-year period. The decrease as a percent of rental revenue was due to continued focus on improving operating leverage while expanding revenues.

•Interest expense increased to $67 million compared with $62 million in the prior-year period due to higher average debt balances, primarily to fund acquisition growth and invest in rental equipment, partially offset by slightly lower interest rates on floating rate debt.

•Loss on assets held for sale was $194 million during the fourth quarter of 2024 to adjust the carrying value of Cinelease net assets to its fair value less estimated costs to sell.

•Net loss was $46 million compared to net income of $91 million in the prior-year period. The net loss in the current period was the result of the loss on Cinelease assets held for sale. Adjusted net income increased 11% to $102 million, or $3.58 per diluted share, compared to $92 million, or $3.24 per diluted share, in the prior-year period. The income tax provision in the fourth quarter was driven primarily by non-deductible goodwill impairment related to the loss on Cinelease assets held for sale and certain other non-deductible expenses.

•Adjusted EBITDA increased 15% to $438 million compared to $382 million in the prior-year period and adjusted EBITDA margin was 46.1% compared to 46.0% in the prior-year period.

2024 Full Year Financial Results

•Total revenues increased 9% to $3,568 million compared to $3,282 million in the prior-year period. The year-over-year increase of $286 million primarily related to an increase in equipment rental revenue of $319 million, or 11%, reflecting positive pricing of 3.2% and increased volume of 9.3%, partially offset by unfavorable mix driven primarily by inflation. Sales of rental equipment decreased by $35 million year over year. Fleet rotation in the prior year period was accelerated due to easing of supply chain disruptions in certain categories of equipment.

•Dollar utilization increased to 40.9% compared to 40.8% in the prior-year period.

•Direct operating expenses were $1,291 million, or 40.5% of equipment rental revenue, compared to $1,139 million, or 39.7% in the prior-year period. The increase related primarily to the growth of the business with personnel, facilities, maintenance and re-rent expense increases associated with greenfields and acquisitions. Additionally, insurance expense increased, primarily related to increased self insurance reserves due to claims development attributable to unsettled cases and growth of the business. Finally, an increase in delivery expenses were due to higher volume of transactions and internal transfers of equipment to branches in higher growth regions to drive fleet efficiency.

•Depreciation of rental equipment increased 6% to $679 million due to higher year-over-year average fleet size. Non-rental depreciation and amortization increased 13% to $127 million primarily due to amortization of acquisition intangible assets.

•Selling, general and administrative expenses were $480 million, or 15.1% of equipment rental revenue, compared to $448 million, or 15.6% in the prior-year period. The decrease as a percent of rental revenue was due to continued focus on improving operating leverage while expanding revenues.

•Interest expense increased to $260 million compared with $224 million in the prior-year period due to higher average debt balances primarily to fund acquisition growth and invest in rental equipment.

•Loss on assets held for sale was $194 million during 2024 to adjust the carrying value of Cinelease net assets to its fair value less estimated costs to sell.

•Net income was $211 million compared to $347 million in the prior-year period. Net income was impacted for the full year by the loss on Cinelease assets held for sale. Adjusted net income increased to $367 million, or $12.88 per diluted share, an increase of 5%, compared to $353 million, or $12.30 per diluted share, in the prior-year period. The effective tax rate was 27% compared to 22% in the prior-year period. The rate increase was driven by the non-deductible goodwill impairment in 2024, a reduction in the benefit related to stock-based compensation, and certain other non-deductible expenses.

•Adjusted EBITDA increased 9% to $1,583 million compared to $1,452 million in the prior-year period and adjusted EBITDA margin was 44.4% compared to 44.2% in the prior-year period.

Rental Fleet

•Net rental equipment capital expenditures were as follows (in millions):


	Year Ended December 31,
	2024		2023
Rental equipment expenditures	$	1,048	$	1,320
Proceeds from disposal of rental equipment	(288)		(325)
Net rental equipment capital expenditures	$	760	$	995

•As of December 31, 2024, the Company's total fleet was approximately $7.0 billion at OEC.

•Average fleet at OEC in the fourth quarter increased 13% compared to the prior-year period and increased 11% for the year.

•Average fleet age was 46 months as of December 31, 2024 compared to 45 months in the comparable prior-year period.

Disciplined Capital Management

•The Company completed 9 acquisitions with a total of 28 locations and opened 23 new greenfield locations during the twelve months ended December 31, 2024.

•Net debt was $4.0 billion as of December 31, 2024, with net leverage of 2.5x unchanged from December 31, 2023. Cash and cash equivalents and unused commitments under the ABL Credit Facility contributed to approximately $1.9 billion of liquidity as of December 31, 2024.

•The Company declared its quarterly dividend of $0.665 paid to shareholders of record as of December 16, 2024 on December 27, 2024.

2025 Outlook - Excluding Cinelease

The Company is announcing its full year 2025 equipment rental revenue growth, adjusted EBITDA, and gross and net rental capital expenditures guidance ranges, excluding Cinelease studio entertainment and lighting and grip equipment rental business. The sale process for the Cinelease studio entertainment business is ongoing and a transaction is expected to be complete in 2025.


			Current
Equipment rental revenue growth:			4% to 6%
Adjusted EBITDA:			$1.575 billion to $1.650 billion
Net rental equipment capital expenditures:			$400 million to $600 million
Gross capex:			$700 million to $900 million

As a leader in an industry where scale matters, the Company expects to continue to gain share by capturing an outsized position of the forecasted higher construction spending in 2025 by investing in its fleet, optimizing its existing fleet, capitalizing on strategic acquisitions and greenfield opportunities, and cross-selling a diversified product portfolio.

Earnings Call and Webcast Information

Herc Holdings' fourth quarter 2024 earnings webcast will be held today at 8:30 a.m. U.S. Eastern Time. Interested U.S. parties may call +1-800-715-9871 and international participants should call the country specific dial in numbers listed at https://registrations.events/directory/international/itfs.html, using the access code: 9128891. Please dial in at least 10 minutes before the call start time to ensure that you are connected to the call and to register your name and company.

Those who wish to listen to the live conference call and view the accompanying presentation slides should visit the Events and Presentations tab of the Investor Relations section of the Company's website at IR.HercRentals.com. The press release and presentation slides for the call will be posted to this section of the website prior to the call.

A replay of the conference call will be available via webcast on the Company website at IR.HercRentals.com, where it will be archived for 12 months after the call.

About Herc Holdings Inc.

Founded in 1965, Herc Holdings Inc., which operates through its Herc Rentals Inc. subsidiary, is a full-line rental supplier with 451 locations across North America, and 2024 total revenues were approximately $3.6 billion. We offer products and services aimed at helping customers work more efficiently, effectively, and safely. Our classic fleet includes aerial, earthmoving, material handling, trucks and trailers, air compressors, compaction, and lighting equipment. Our ProSolutions® offering includes industry-specific, solutions-based services in tandem with power generation, climate control, remediation and restoration, pumps, and trench shorting equipment as well as our ProContractor professional grade tools. We employ approximately 7,600 employees, who equip our customers and communities to build a brighter future. Learn more at www.HercRentals.com and follow us on Instagram, Facebook and LinkedIn.

Certain Additional Information

In this release we refer to the following operating measures:

•Dollar utilization: calculated by dividing rental revenue (excluding re-rent, delivery, pick-up and other ancillary revenue) by the average OEC of the equipment fleet for the relevant time period, based on the guidelines of the American Rental Association (ARA).

•OEC: original equipment cost based on the guidelines of the ARA, which is calculated as the cost of the asset at the time it was first purchased plus additional capitalized refurbishment costs (with the basis of refurbished assets reset at the refurbishment date).

Forward-Looking Statements

This press release includes forward-looking statements within the meaning of Section 21E of the Securities Exchange Act, as amended, and the Private Securities Litigation Reform Act of 1995. Forward looking statements are generally identified by the words "estimates," "expects," "anticipates," "projects," "plans," "intends," "believes," "forecasts," "looks," and future or conditional verbs, such as "will," "should," "could" or "may," as well as variations of such words or similar expressions. All forward-looking statements are based upon our current expectations and various assumptions and there can be no assurance that our current expectations will be achieved. You should not place undue reliance on the forward-looking statements. They are subject to future events, risks and uncertainties - many of which are beyond our control - as well as potentially inaccurate assumptions, that could cause actual results to differ materially from those in the forward-looking statements. Factors that could cause actual results to differ materially from those projected include, but are not limited to, the following: (1) the cyclical nature of our industry and our dependence on the levels of capital investment and maintenance expenditures by our customers; (2) the competitiveness of our industry, including the potential downward pricing pressures or the inability to increase prices; (3) our dependence on relationships with key suppliers; (4) our heavy reliance on communication networks, centralized information technology systems and third party technology and services and our ability to maintain, upgrade or replace our information technology systems; (5) our ability to respond adequately to changes in technology and customer demands; (6) our ability to attract and retain key management, sales and trades talent; (7) our rental fleet is subject to residual value risk upon disposition; (8) the impact of climate change and the legal and regulatory responses to such change; (9) our ability to execute our strategy to grow through strategic transactions; and (10) our significant indebtedness. Further information on the risks that may affect our business is included in filings we make with the Securities and Exchange Commission from time to time, including our most recent annual report on Form 10-K, subsequent quarterly reports on Form 10-Q, and in our other SEC filings. We undertake no obligation to update or revise forward-looking statements that have been made to reflect events or circumstances that arise after the date made or to reflect the occurrence of unanticipated events.

Information Regarding Non-GAAP Financial Measures

In addition to results calculated according to accounting principles generally accepted in the United States (“GAAP”), the Company has provided certain information in this release that is not calculated according to GAAP (“non-GAAP”), such as EBITDA, adjusted EBITDA, adjusted EBITDA margin, adjusted net income, adjusted earnings per diluted common share, free cash flow and certain results excluding the Cinelease studio entertainment business. Management uses these non-GAAP measures to evaluate operating performance and period-over-period performance of our core business without regard to potential distortions, and believes that investors will likewise find these non-GAAP measures useful in evaluating the Company’s performance. These measures are frequently used by security analysts, institutional investors and other interested parties in the evaluation of companies in our industry. Non-GAAP measures should not be considered in isolation or as a substitute for our reported results prepared in accordance with GAAP and, as calculated, may not be comparable to similarly titled measures of other companies. For the definitions of these terms, further information about management’s use of these measures as well as a reconciliation of these non-GAAP measures to the most comparable GAAP financial measures, please see the supplemental schedules that accompany this release.

Contact:

Leslie Hunziker

Senior Vice President,

Investor Relations, Communications & Sustainability

Leslie.hunziker@hercrentals.com

239-301-1675

(See Accompanying Tables)

HERC HOLDINGS INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF OPERATIONS

(In millions, except per share data)


	Three Months Ended December 31,				Year Ended December 31,
	2024		2023		2024		2023
Revenues:
Equipment rental	$	839	$	748	$	3,189	$	2,870
Sales of rental equipment	96		68		311		346
Sales of new equipment, parts and supplies	9		9		37		38
Service and other revenue	7		6		31		28
Total revenues	951		831		3,568		3,282
Expenses:
Direct operating	324		287		1,291		1,139
Depreciation of rental equipment	180		163		679		643
Cost of sales of rental equipment	67		51		224		252
Cost of sales of new equipment, parts and supplies	6		6		24		25
Selling, general and administrative	122		116		480		448

Non-rental depreciation and amortization	35		29		127		112
Interest expense, net	67		62		260		224
Loss on assets held for sale	194		—		194		—
Other expense (income), net	(1)		(6)		(2)		(8)
Total expenses	994		708		3,277		2,835
Income (loss) before income taxes	(43)		123		291		447
Income tax provision	(3)		(32)		(80)		(100)
Net income (loss)	$	(46)	$	91	$	211	$	347

Weighted average shares outstanding:
Basic	28.4		28.2		28.4		28.5
Diluted	28.4		28.4		28.5		28.7
Earnings (loss) per share:
Basic	$	(1.62)	$	3.23	$	7.43	$	12.18
Diluted	$	(1.62)	$	3.20	$	7.40	$	12.09

A - 1

HERC HOLDINGS INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED BALANCE SHEETS

(In millions)


	December 31, 2024		December 31, 2023
ASSETS
Cash and cash equivalents	$	83	$	71
Receivables, net of allowances	589		563
Prepaid expenses	47		30
Other current assets	40		47
Current assets held for sale	17		21
Total current assets	776		732
Rental equipment, net	4,225		3,831
Property and equipment, net	554		465
Right-of-use lease assets	852		665
Intangible assets, net	572		467
Goodwill	670		483
Other long-term assets	8		10
Long-term assets held for sale	220		408
Total assets	$	7,877	$	7,061

LIABILITIES AND EQUITY
Current maturities of long-term debt and financing obligations	$	21	$	19
Current maturities of operating lease liabilities	39		37
Accounts payable	248		212
Accrued liabilities	239		221
Current liabilities held for sale	15		19
Total current liabilities	562		508
Long-term debt, net	4,069		3,673
Financing obligations, net	101		104
Operating lease liabilities	842		646
Deferred tax liabilities	800		743
Other long term liabilities	47		46
Long-term liabilities held for sale	60		68
Total liabilities	6,481		5,788
Total equity	1,396		1,273
Total liabilities and equity	$	7,877	$	7,061

A - 2

HERC HOLDINGS INC. AND SUBSIDIARIES

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

(In millions)


	Year Ended December 31,
	2024		2023
Cash flows from operating activities:
Net income	$	211	$	347
Adjustments to reconcile net income to net cash provided by operating activities:
Depreciation of rental equipment	679		643
Depreciation of property and equipment	82		71
Amortization of intangible assets	45		41
Amortization of deferred debt and financing obligations costs	5		4
Stock-based compensation charges	17		18

Provision for receivables allowances	70		65
Loss on assets held for sale	194		—
Deferred taxes	59		89
Gain on sale of rental equipment	(87)		(94)
Other	12		1
Changes in assets and liabilities:
Receivables	(62)		(98)
Other assets	(26)		(22)
Accounts payable	2		7
Accrued liabilities and other long-term liabilities	24		14
Net cash provided by operating activities	1,225		1,086
Cash flows from investing activities:
Rental equipment expenditures	(1,048)		(1,320)
Proceeds from disposal of rental equipment	288		325
Non-rental capital expenditures	(161)		(156)
Proceeds from disposal of property and equipment	10		15
Acquisitions, net of cash acquired	(600)		(430)
Other investing activities	—		(15)
Net cash used in investing activities	(1,511)		(1,581)
Cash flows from financing activities:
Proceeds from issuance of long-term debt	800		—
Proceeds from revolving lines of credit and securitization	2,008		2,127
Repayments on revolving lines of credit and securitization	(2,399)		(1,387)
Principal payments under finance lease and financing obligations	(19)		(16)
Dividends paid	(77)		(73)
Repurchase of common stock	—		(120)
Other financing activities, net	(14)		(19)
Net cash provided by financing activities	299		512
Effect of foreign exchange rate changes on cash and cash equivalents	(1)		—
Net change in cash and cash equivalents during the period	12		17
Cash and cash equivalents at beginning of period	71		54
Cash and cash equivalents at end of period	$	83	$	71

A - 3

HERC HOLDINGS INC. AND SUBSIDIARIES

SUPPLEMENTAL SCHEDULES

EBITDA AND ADJUSTED EBITDA RECONCILIATIONS

Unaudited

(In millions)

EBITDA and adjusted EBITDA - EBITDA represents the sum of net income (loss), provision (benefit) for income taxes, interest expense, net, depreciation of rental equipment and non-rental depreciation and amortization. Adjusted EBITDA represents EBITDA plus the sum of transaction related costs, restructuring and restructuring related charges, spin-off costs, non-cash stock-based compensation charges, loss on extinguishment of debt (which is included in interest expense, net), impairment charges, gain (loss) on the disposal of a business and certain other items. EBITDA and adjusted EBITDA do not purport to be alternatives to net income as an indicator of operating performance. Additionally, neither measure purports to be an alternative to cash flows from operating activities as a measure of liquidity, as they do not consider certain cash requirements such as interest payments and tax payments.

Adjusted EBITDA Margin - Adjusted EBITDA Margin, calculated by dividing Adjusted EBITDA by Total Revenues, is a commonly used profitability ratio.


	Three Months Ended December 31,						Year Ended December 31,
	2024			2023			2024			2023
Net income (loss)	$	(46)		$	91		$	211		$	347
Income tax provision	3			32			80			100
Interest expense, net	67			62			260			224
Depreciation of rental equipment	180			163			679			643
Non-rental depreciation and amortization	35			29			127			112
EBITDA	239			377			1,357			1,426
Non-cash stock-based compensation charges	1			3			17			18

Transaction related costs	2			3			11			8
Loss on assets held for sale	194			—			194			—
Other(1)	2			(1)			4			—
Adjusted EBITDA	$	438		$	382		$	1,583		$	1,452

Total revenues	951			831			3,568			3,282
Adjusted EBITDA	$	438		$	382		$	1,583		$	1,452
Adjusted EBITDA margin	46.1		%	46.0		%	44.4		%	44.2		%

(1) Other consists of restructuring charges and spin-off costs.

A - 4

HERC HOLDINGS INC. AND SUBSIDIARIES

SUPPLEMENTAL SCHEDULES

EBITDA, ADJUSTED EBITDA AND ADJUSTED REBITDA

EXCLUDING STUDIO ENTERTAINMENT RECONCILIATIONS

Unaudited

(in millions)

EBITDA, Adjusted EBITDA, REBITDA, Adjusted EBITDA Margin, REBITDA Margin and REBITDA Flow-Through Excluding Studio Entertainment - Each metric below has been adjusted to exclude the studio entertainment business due to the intent to sell that business and provides the operating performance of the remaining business.


	Three Months Ended December 31, 2024									Three Months Ended December 31, 2023
	Herc			Studio			Ex-Studio			Herc			Studio			Ex-Studio
Equipment rental revenue	$	839		$	16		$	823		$	748		$	10		$	738
Total revenues	951			17			934			831			11			820
Total expenses	994			209			785			708			14			694
Income (loss) before income taxes	(43)			(192)			149			123			(3)			126
Income tax (provision) benefit	(3)			33			(36)			(32)			1			(33)
Net income (loss)	(46)			(159)			113			91			(2)			93
Income tax provision	3			(33)			36			32			(1)			33
Interest expense, net	67			—			67			62			—			62
Depreciation of rental equipment	180			—			180			163			—			163
Non-rental depreciation and amortization	35			—			35			29			—			29
EBITDA	239			(192)			431			377			(3)			380
Non-cash stock-based compensation charges	1			—			1			3			—			3

Transaction related costs	2			—			2			3			1			2
Loss on assets held for sale	194			194			—			—			—			—
Other	2			—			2			(1)			(1)			—
Adjusted EBITDA	438			2			436			382			(3)			385
Less: Gain (loss) on sales of rental equipment	29			(1)			30			17			(1)			18
Less: Gain (loss) on sales of new equipment, parts and supplies	3			—			3			3			—			3
Rental Adjusted EBITDA (REBITDA)	$	406		$	3		$	403		$	362		$	(2)		$	364

Total revenues	$	951		$	17		$	934		$	831		$	11		$	820
Adjusted EBITDA	$	438		$	2		$	436		$	382		$	(3)		$	385
Adjusted EBITDA margin	46.1		%	11.8		%	46.7		%	46.0		%	(27.3)		%	47.0		%

Total revenues	$	951		$	17		$	934		$	831		$	11		$	820
Less: Sales of rental equipment	96			—			96			68			—			68
Less: Sales of new equipment, parts and supplies	9			1			8			9			1			8
Equipment rental, service and other revenues	$	846		$	16		$	830		$	754		$	10		$	744

Equipment rental, service and other revenues	$	846		$	16		$	830		$	754		$	10		$	744
Adjusted REBITDA	$	406		$	3		$	403		$	362		$	(2)		$	364
Adjusted REBITDA Margin	48.0		%	18.8		%	48.6		%	48.0		%	(20.0)		%	48.9		%

A - 5

HERC HOLDINGS INC. AND SUBSIDIARIES

SUPPLEMENTAL SCHEDULES

EBITDA, ADJUSTED EBITDA AND ADJUSTED REBITDA

EXCLUDING STUDIO ENTERTAINMENT RECONCILIATIONS

Unaudited

(In millions)


	Year Ended December 31, 2024									Year Ended December 31, 2023
	Herc			Studio			Ex-Studio			Herc			Studio			Ex-Studio
Equipment rental revenue	$	3,189		$	87		$	3,102		$	2,870		$	50		$	2,820
Total revenues	3,568			94			3,474			3,282			56			3,226
Total expenses	3,277			268			3,009			2,835			93			2,742
Income (loss) before income taxes	291			(174)			465			447			(37)			484
Income tax (provision) benefit	(80)			26			(106)			(100)			8			(108)
Net income (loss)	211			(148)			359			347			(29)			376
Income tax provision	80			(26)			106			100			(8)			108
Interest expense, net	260			—			260			224			—			224
Depreciation of rental equipment	679			—			679			643			24			619
Non-rental depreciation and amortization	127			—			127			112			2			110
EBITDA	1,357			(174)			1,531			1,426			(11)			1,437
Non-cash stock-based compensation charges	17			—			17			18			—			18

Transaction related costs	11			1			10			8			2			6
Loss on assets held for sale	194			194			—			—			—			—
Other	4			—			4			—			(1)			1
Adjusted EBITDA	1,583			21			1,562			1,452			(10)			1,462
Less: Gain (loss) on sales of rental equipment	87			—			87			94			(1)			95
Less: Gain (loss) on sales of new equipment, parts and supplies	13			2			11			13			1			12
Rental Adjusted EBITDA (REBITDA)	$	1,483		$	19		$	1,464		$	1,345		$	(10)		$	1,355

Total revenues	$	3,568		$	94		$	3,474		$	3,282		$	56		$	3,226
Adjusted EBITDA	$	1,583		$	21		$	1,562		$	1,452		$	(10)		$	1,462
Adjusted EBITDA margin	44.4		%	22.3		%	45.0		%	44.2		%	(17.9)		%	45.3		%

Total revenues	$	3,568		$	94		$	3,474		$	3,282		$	56		$	3,226
Less: Sales of rental equipment	311			1			310			346			1			345
Less: Sales of new equipment, parts and supplies	37			5			32			38			2			36
Equipment rental, service and other revenues	$	3,220		$	88		$	3,132		$	2,898		$	53		$	2,845

Equipment rental, service and other revenues	$	3,220		$	88		$	3,132		$	2,898		$	53		$	2,845
Adjusted REBITDA	$	1,483		$	19		$	1,464		$	1,345		$	(10)		$	1,355
Adjusted REBITDA Margin	46.1		%	21.6		%	46.7		%	46.4		%	(18.9)		%	47.6		%

A - 6

HERC HOLDINGS INC. AND SUBSIDIARIES

SUPPLEMENTAL SCHEDULES

ADJUSTED NET INCOME AND ADJUSTED EARNINGS PER DILUTED SHARE

Unaudited

(In millions)

Adjusted Net Income and Adjusted Earnings Per Diluted Share - Adjusted Net Income represents the sum of net income (loss), restructuring and restructuring related charges, spin-off costs, loss on extinguishment of debt, impairment charges, transaction related costs, gain (loss) on the disposal of a business and certain other items. Adjusted Earnings per Diluted Share represents Adjusted Net Income divided by diluted shares outstanding. Adjusted Net Income and Adjusted Earnings Per Diluted Share are important measures to evaluate our results of operations between periods on a more comparable basis and to help investors analyze underlying trends in our business, evaluate the performance of our business both on an absolute basis and relative to our peers and the broader market, provide useful information to both management and investors by excluding certain items that may not be indicative of our core operating results and operational strength of our business.


	Three Months Ended December 31,				Year Ended December 31,
	2024		2023		2024		2023
Net income (loss)	$	(46)	$	91	$	211	$	347

Transaction related costs	2		3		11		8
Loss on assets held for sale	194		—		194		—
Other(1)	2		(1)		4		—
Tax impact of adjustments(2)	(50)		(1)		(53)		(2)
Adjusted net income	$	102	$	92	$	367	$	353

Diluted shares outstanding	28.5		28.4		28.5		28.7

Adjusted earnings per diluted share	$	3.58	$	3.24	$	12.88	$	12.30

(1) Other consists of restructuring charges and spin-off costs.

(2) The tax rate applied for adjustments is 25.5% and reflects the statutory rates in the applicable entities.

A - 7

HERC HOLDINGS INC. AND SUBSIDIARIES

SUPPLEMENTAL SCHEDULES

FREE CASH FLOW

Unaudited

(In millions)

Free cash flow represents net cash provided by (used in) operating activities less rental equipment expenditures and non-rental capital expenditures, plus proceeds from disposal of rental equipment, proceeds from disposal of property and equipment, and other investing activities. Free cash flow is used by management in analyzing the Company’s ability to service and repay its debt, fund potential acquisitions and to forecast future periods. However, this measure does not represent funds available for investment or other discretionary uses since it does not deduct cash used to service debt or for other non-discretionary expenditures.


	Year Ended December 31,
	2024		2023
Net cash provided by operating activities	$	1,225	$	1,086

Rental equipment expenditures	(1,048)		(1,320)
Proceeds from disposal of rental equipment	288		325
Net rental equipment expenditures	(760)		(995)

Non-rental capital expenditures	(161)		(156)
Proceeds from disposal of property and equipment	10		15
Other	—		(15)
Free cash flow	$	314	$	(65)

Acquisitions, net of cash acquired	(600)		(430)
Increase in net debt, excluding financing activities	$	(286)	$	(495)

A - 8

Scaling for Sustainable Growth Q4 AND FULL YEAR 2024 EARNINGS CONFERENCE CALL February 13, 2025

Q4 2024Herc Holdings Inc. NYSE: HRI 2 Herc Rentals Team and Agenda Agenda Safe Harbor FY 2024 Summary Q4 Operations Review Q4 Financial Review 2025 Outlook Q&ALarry Silber President & Chief Executive Officer Aaron Birnbaum Senior Vice President & Chief Operating Officer Mark Humphrey Senior Vice President & Chief Financial Officer Leslie Hunziker Senior Vice President Investor Relations, Communications & Sustainability

Q4 2024Herc Holdings Inc. NYSE: HRI 3 Safe Harbor Statements and Non-GAAP Financial Measures Forward-Looking Statements This presentation includes forward-looking statements within the meaning of Section 21E of the Securities Exchange Act, as amended, and the Private Securities Litigation Reform Act of 1995. Forward looking statements are generally identified by the words "estimates," "expects," "anticipates," "projects," "plans," "intends," "believes," "forecasts," "looks," and future or conditional verbs, such as "will," "should," "could" or "may," as well as variations of such words or similar expressions. All forward-looking statements are based upon our current expectations and various assumptions and there can be no assurance that our current expectations will be achieved. You should not place undue reliance on the forward-looking statements. They are subject to future events, risks and uncertainties - many of which are beyond our control - as well as potentially inaccurate assumptions, that could cause actual results to differ materially from those in the forward-looking statements. Factors that could cause actual results to differ materially from those projected include, but are not limited to, the following: (1) the cyclical nature of our industry and our dependence on the levels of capital investment and maintenance expenditures by our customers; (2) the competitiveness of our industry, including the potential downward pricing pressures or the inability to increase prices; (3) our dependence on relationships with key suppliers; (4) our heavy reliance on communication networks, centralized information technology systems and third party technology and services and our ability to maintain, upgrade or replace our information technology systems; (5) our ability to respond adequately to changes in technology and customer demands; (6) our ability to attract and retain key management, sales and trades talent; (7) our rental fleet is subject to residual value risk upon disposition; (8) the impact of climate change and the legal and regulatory responses to such change; (9) our ability to execute our strategy to grow through strategic transactions; and (10) our significant indebtedness. Further information on the risks that may affect our business is included in filings we make with the Securities and Exchange Commission from time to time, including our most recent annual report on Form 10-K, subsequent quarterly reports on Form 10-Q, and in our other SEC filings. We undertake no obligation to update or revise forward- looking statements that have been made to reflect events or circumstances that arise after the date made or to reflect the occurrence of unanticipated events. Information Regarding Non-GAAP Financial Measures In addition to results calculated according to accounting principles generally accepted in the United States (“GAAP”), the Company has provided certain information in this presentation that is not calculated according to GAAP (“non-GAAP”), such as adjusted net income, adjusted earnings per diluted share, EBITDA, adjusted EBITDA, adjusted EBITDA margin, REBITDA, REBITDA margin, REBITDA flow-through and free cash flow. Additionally, certain results are presented excluding the Cinelease studio entertainment business. Management uses these non-GAAP measures to evaluate operating performance and period-over-period performance of our core business without regard to potential distortions, and believes that investors will likewise find these non-GAAP measures useful in evaluating the Company’s performance. These measures are frequently used by security analysts, institutional investors and other interested parties in the evaluation of companies in our industry. Non-GAAP measures should not be considered in isolation or as a substitute for our reported results prepared in accordance with GAAP and, as calculated, may not be comparable to similarly titled measures of other companies. For the definitions of these terms, further information about management’s use of these measures as well as a reconciliation of these non-GAAP measures to the most comparable GAAP financial measures, please see the appendix that accompanies this presentation.

Q4 2024Herc Holdings Inc. NYSE: HRI 4 FY 2024: Delivering on Growth Strategies Optimize branch network for fleet / operating efficiencies at scale • Completed 9 acquisitions—28 locations; opened 23 greenfield locations Enhance fleet mix • Added 15 new specialty locations through acquisitions and greenfields • Expanded OEC specialty fleet YoY to support mega projects, cross-selling and end-market expansion Support customers’ efficiency goals through data and telematics • Advanced our industry leading digital capabilities: ProControl Next Gen™ Prioritize Capital and Invest Responsibly • Continued disciplined investments in fleet and strategic M&A • Declared regular dividend Lead through continuous improvement with E3OS • Standardized processes • Committed to superior customer experiences Strategies to Accelerate ROIC and Increase Shareholder Returns: Grow the Core Expand Specialty Elevate Technology Allocate Capital Execute at Highest Level

Q4 2024Herc Holdings Inc. NYSE: HRI 5 FY 2024: Financial Performance1 1. Amounts presented include Cinelease studio entertainment 2. For a reconciliation to the most comparable GAAP financial measure, see the Appendix beginning on Slide 21 3. The company’s ROIC metric uses after-tax operating income for the trailing 12 months divided by average stockholders’ equity, debt and deferred taxes, net of average cash. To mitigate the volatility related to fluctuations in the company’s tax rate from period to period, the U.S. federal corporate statutory tax rate of 21% was used to calculate after-tax operating income. Equipment Rental Revenue $1,544 $1,910 $2,552 $2,870 $3,189 2020 2021 2022 2023 2024 11% $ in millions Total Revenues $1,780 $2,073 $2,740 $3,282 $3,568 2020 2021 2022 2023 2024 $689 $895 $1,227 $1,452 $1,583 2020 2021 2022 2023 2024 9% 9% $ in millions $ in millions Earnings Per Diluted Share $2.51 $7.37 $10.92 $12.09 $7.40 2020 2021 2022 2023 2024 38.7% 43.2% 44.8% 44.2% 44.4% 2020 2021 2022 2023 2024 5.2% 9.6% 10.8% 10.2% 9.8% 2020 2021 2022 2023 2024 ROIC3 Adjusted EBITDA2 Adjusted EBITDA Margin2 2024 EPS impacted by loss on Cinelease assets held for sale

Q4 2024Herc Holdings Inc. NYSE: HRI 6 2025 Perspective • Expect to continue to outpace industry growth rate1 • Managing the complexities of disparate levels of demand across geographies, end markets and project types ◦ Mega and infrastructure projects ramp up, while interest rates weigh on local markets • Balanced approach to M&A - optimizing recent acquisitions; selectively adding new locations 1. Based on third-party benchmark data Revenue Adjusted EBITDA Net Fleet Capex • Continued disciplined investments in fleet to support the long-term growth of the business • Plans reflect asset optimization and support mega project and specialty equipment growth • Aligning costs and balancing fleet with dynamic market trends to sustain margin • Ongoing progress in shift of fleet dispositions to higher-return retail/wholesale channels

Q4 2024Herc Holdings Inc. NYSE: HRI 7 Operations Review Aaron Birnbaum Senior Vice President and Chief Operating Officer

Q4 2024Herc Holdings Inc. NYSE: HRI 8 Focusing on Safety Full Year 2024: Continuing focus on Perfect Days • All branches reported > 98% Perfect Days • Perfect Days are those with no: • OSHA reportable incidents • At-fault moving vehicle accidents • DOT violations Total Recordable Incident Rate is 0.87 — favorable to industry standard of 1.0 Proven safety record is a must-have for customers Herc's Safety Program is integrated into all acquisitions

Q4 2024Herc Holdings Inc. NYSE: HRI 9 Scaling for Sustainable Growth Expanding Through Acquisitions and Greenfields Adding locations increases density and share in urban markets • 451 locations at December 31, 2024, +14% YoY Targeting Top 100 metropolitan markets • Q4: 1 acquisition - 2 locations; 7 greenfield locations • FY 24: 9 acquisitions - 28 locations; 23 greenfield locations ◦ Invested $600 million through December 31, 2024 on M&A Disciplined criteria for M&A—targets must fit our strategic, financial and cultural filters Synergized multiple opportunity 3.5x - 4.5x through cross selling adjacent product lines, fleet efficiencies and rate improvement Balanced approach to acquisitions & greenfields in 2025

Q4 2024Herc Holdings Inc. NYSE: HRI 10 Optimizing Fleet Mix and Lifecycle Performance 1. Original equipment cost based on ARA guidelines. 2. End fleet as of December 31, 2024, includes Cinelease $348 $400 $274 $196$167 $344 $366 $200 2023 2024 Q1 Q2 Q3 Q4 Fleet Expenditures at OEC1 $ in millions $144 $186 $309 $174$150 $139 $199 $235 2023 2024 Q1 Q2 Q3 Q4 Fleet Disposals at OEC1 $ in millions 23% 24% 11% 20% 22% • Q4 24 fleet transactions reflect: ◦ Expenditures for rotation, mega projects, specialty equipment, acquisition replacement fleet ◦ Dispositions at OEC return to normal seasonality • Q4 24 disposals generated proceeds of ~42% of OEC • Average fleet age of 46 months at December 31, 2024 $7.0 billion at OEC1,2 Fleet Composition Specialty Aerial Earthmoving Material Handling Other

Q4 2024Herc Holdings Inc. NYSE: HRI 11 Delivering Growth and Resiliency through Diversification Q4 Local vs. National Mix 46% 54% NationalQ4 Revenue by Customer1 37% 25% 18%13% 7% Local Commercial Facilities Contractors Infrastructure & Government Other Industrial • Local account revenue increased due to acquisitions and greenfields, and a focus on growth markets • National account revenue continues to benefit from general growth and mega project activity ◦ Vertical sales strategy provides for end-market expertise and creates more diverse revenue mix ◦ Project pipeline remains strong; supported by federal-funding opportunities • Long-term, balanced target of 60% local / 40% national accounts 1. Refer to our 10-K for description of industries related to each customer classification.

Q4 2024Herc Holdings Inc. NYSE: HRI 12 Capitalizing on Growth Trends Across Diverse Customer and Project Base Pipeline of new construction and maintenance projects offers wide spectrum of growth opportunities • Banks • Casinos • Hospitality (hotel & motel) • Parking Garages • Religious Building • Retail Facilities • Commercial Warehousing • Education • Facility Maintenance • Healthcare • Data Centers • Sporting Events • TV, Film & Radio • Live Events Contractors (37%) Industrial (25%) Commercial Facilities (13%) Other (7%) • Aerospace • Alternative • Automotive/EV • Energy/ Renewables • Food & Beverage • Agriculture • Chemical Processing • Industrial Manufacturing • Metals & Minerals • Oil & Gas Production • Oil & Gas Pipeline • Oil & Gas Refineries • Pharmaceutical • Power • Pulp. Paper & Wood • Shipbuilding/Yards • Electrical • General Contractors • Mechanical • Remediation & Environmental • Residential • Restoration • Specialty Contractors • Airports • Bridge • Federal Government • Local & State Government • Military Base • Prisons • Railroad & Mass Transportation • Streets, Road & Highway • Sewer & Waste Disposal • Water Supply & Distribution • Utilities Infrastructure & Gov. Direct (18%) Herc Rentals is Well Positioned with Current Trending Opportunities EV/BatteryChip Plants Data Centers LNG PlantRenewables Utilities Healthcare Infrastructure New verticals since 2016 in bold.

Financial Review Mark Humphrey Senior Vice President and Chief Financial Officer

Q4 2024Herc Holdings Inc. NYSE: HRI 14 Q4 and FY 2024 Financial Results NM - Not Meaningful 1. For a reconciliation to the most comparable GAAP financial measure, see the Appendix beginning on Slide 21 2. REBITDA measures contribution from our core rental business without impact of sales of equipment, parts and supplies 3. Based on ARA guidelines Three Months Ended December 31, Year Ended December 31, $ in millions, except per share data 2024 2023 2024 vs 2023 % Change 2024 2023 2024 vs 2023 % Change Equipment Rental Revenue $839 $748 12.2% $3,189 $2,870 11.1% Total Revenues $951 $831 14.4% $3,568 $3,282 8.7% Net Income (Loss) ($46) $91 (150.5)% $211 $347 (39.2)% Earnings (Loss) Per Diluted Share $(1.62) $3.20 (150.6)% $7.40 $12.09 (38.8)% Adjusted Net Income1 $102 $92 10.9% $367 $353 4.0% Adjusted Earnings Per Diluted Share1 $3.58 $3.24 10.5% $12.88 $12.30 4.7% Adjusted EBITDA1 $438 $382 14.7% $1,583 $1,452 9.0% Adjusted EBITDA Margin1 46.1% 46.0% 10 bps 44.4% 44.2% 20 bps REBITDA1,2 $406 $362 12.2% $1,483 $1,345 10.3% REBITDA Margin1,2 48.0% 48.0% — bps 46.1% 46.4% (30) bps REBITDA YoY Flow-Through1,2 47.8% 64.7% NM 42.9% 53.0% NM Average Fleet3 (YoY) 12.7% 13.5% 10.6% 21.0% Pricing3 (YoY) 2.1% 5.8% 3.2% 6.9% Dollar Utilization3 40.6% 40.9% (30) bps 40.9% 40.8% 10 bps ROIC 9.8% 10.2% (40) bps

Q4 2024Herc Holdings Inc. NYSE: HRI 15 Q4 and FY 2024 Financial Results Excluding Cinelease Studio Entertainment1 NM - Not Meaningful 1. Results excluding the Cinelease studio entertainment business is referred to as "core" business. For a reconciliation to the most comparable GAAP financial measures, see the Appendix beginning on Slide 21 2. REBITDA measures contribution from our core rental business without impact of sales of equipment, parts and supplies 3. Based on ARA guidelines Three Months Ended December 31, Year Ended December 31, $ in millions 2024 2023 2024 vs 2023 % Change 2024 2023 2024 vs 2023 % Change Core Equipment Rental Revenue $823 $738 11.5% $3,102 $2,820 10.0% Core Total Revenues $934 $820 13.9% $3,474 $3,226 7.7% Core Net Income $113 $93 21.5% $359 $376 (4.5)% Core Adjusted EBITDA $436 $385 13.2% $1,562 $1,462 6.8% Core Adjusted EBITDA Margin 46.7% 47.0% (30) bps 45.0% 45.3% (30) bps Core REBITDA2 $403 $364 10.7% $1,464 $1,355 8.0% Core REBITDA Margin2 48.6% 48.9% (30) bps 46.7% 47.6% (90) bps Core REBITDA YoY Flow-Through2 45.3% 60.7% NM 38.0% 57.4% NM Core Average Fleet3 (YoY) 13.3% 15.0% 11.3% 22.0% Core Dollar Utilization3 41.8% 42.6% (80) bps 41.8% 42.4% (60) bps Core ROIC 10.1% 11.3% (120) bps

Q4 2024Herc Holdings Inc. NYSE: HRI 16 Q4 24 YoY Results Bridge Excluding Cinelease Studio Entertainment1 Core Equipment Rental Revenue $738 $823 2023 Pricing OEC on Rent Mix Ancillary 2024 Core Adjusted EBITDA $385 $436 2023 Equipment Rental Revenue Gain on Sale of Rental Equipment DOE SG&A Other 2024 Q4 24 Core Adjusted EBITDA Margin drivers: New acquisition, greenfield revenue at lower incremental margin offset slowdown in higher margin local-account growth DOE benefited from swift cost actions taken earlier in the year in response to slowing local-market demand SG&A as a % of rental revenue YoY continued to be positive contributor 1. For a reconciliation to the most comparable GAAP financial measures, see the Appendix beginning on Slide 21

Q4 2024Herc Holdings Inc. NYSE: HRI 17 Disciplined Capital Management 1. The AR Facility is excluded from current maturities of long-term debt as the Company has the intent and ability to consummate refinancing and extend the term of the agreement 2. Total liquidity includes cash and cash equivalents and the unused commitments under the ABL Credit Facility and AR Facility 3. For a definition and calculation, see the Appendix beginning on Slide 21 Maturities As of December 31, 2024 $ in millions $1,200 $800 $1,621 $400 2025 2026 2027 2028 2029 $77 Finance Leases 2025-2032 2027 Senior Unsecured Notes ABL Credit Facility AR Facility1 2029 Senior Unsecured Notes ABL Credit Facility Ample liquidity2 of $1.9 billion provides financial flexibility Net leverage3 of 2.5x, within target range of 2.0x to 3.0x Free cash flow of $314 million for full year 2024 Quarterly dividend of $0.665 per share paid on December 27, 2024 Credit Ratings: Moody's CFR Ba2 S&P BB/Stable Announced 5% Increase in Annual Dividend to $2.80 per share

Q4 2024Herc Holdings Inc. NYSE: HRI 18 Continued Strength in Key End Markets 1.Source: IIR as of October 2024 2.Source: Dodge Analytics U.S. as of January 2025 3.Source: Dodge Analytics U.S. as of January 2025; mega project defined as total dollar value exceeding $250 million Industrial Spending1 $310 $317 $328 $309 $298 $352 $453 $465 $446 $447 $434 $432 17 18 19 20 21 22 23 24 25E 26E 27E 28E $ in billions Non-Residential Starts2 $288 $298 $314 $261 $305 $442 $417 $446 $482 $489 $518 $552 17 18 19 20 21 22 23 24 25E 26E 27E 28E $ in billions — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — Infrastructure Starts2 $194 $191 $212 $194 $209 $257 $303 $330 $357 $376 $390 $387 17 18 19 20 21 22 23 24 25E 26E 27E 28E $ in billions — — — — — — — — — — — — — — — — — Mega Project Starts3 $290 $322 $564 23 24 25E $ in billions

Q4 2024Herc Holdings Inc. NYSE: HRI 19 2025 Outlook excluding Cinelease Key Assumptions for Full-Year 2025 excluding Cinelease: • Local markets remain relatively flat; Infrastructure and mega projects drive growth • Fleet efficiency remains a priority • Net fleet capex supports replacement fleet, mega projects, specialty equipment growth, greenfield inventory • Used equipment market normalizing; continue the shift to higher-margin retail/wholesale sales channels • Expect to be free cash flow positive • Ongoing focus on operating leverage to improve margins • Interest expense roughly flat YoY, dependent on rate actions • Tax rate ~25%; expect to be first-time cash tax payer Metric 2024 Actual Excluding Cinelease 2025 Guidance Equipment Rental Revenue 10% +4% to 6% Adjusted EBITDA $1.562 billion $1.575 billion to $1.650 billion Net Rental Equipment Expenditures $760 million $400 to $600 million Gross Capex $1.048 billion $700 to $900 million

Q4 2024Herc Holdings Inc. NYSE: HRI 20 Purpose, Vision, Mission and Values We equip our customers and communities to build a brighter future

Appendix

Q4 2024Herc Holdings Inc. NYSE: HRI 22 Glossary of Terms Commonly Use in the Industry OEC: Original Equipment Cost which is an operating measure based on the guidelines of the American Rental Association (ARA), which is calculated as the cost of the asset at the time it was first purchased plus additional capitalized refurbishment costs (with the basis of refurbished assets reset at the refurbishment date). Fleet Age: The OEC weighted age of the entire fleet, based on ARA guidelines. Net Fleet Capital Expenditures: Capital expenditures of rental equipment minus the proceeds from disposal of rental equipment. Dollar Utilization ($ UT): Dollar utilization is an operating measure calculated by dividing equipment rental revenue (excluding re-rent, delivery, pick-up and other ancillary revenue) by the average OEC of the equipment fleet for the relevant time period, based on ARA guidelines. Pricing: Change in pure pricing achieved in one period versus another period. This is applied both to year-over-year and sequential comparisons. Rental rates are based on ARA guidelines and are calculated based on the category class rate variance achieved either year-over-year or sequentially for any fleet that qualifies for the fleet base and weighted by the prior year revenue mix.

Q4 2024Herc Holdings Inc. NYSE: HRI 23 Cinelease Studio Entertainment Assets Held for Sale Cinelease is Herc's studio management and lighting and grip business • Market preference for lighting and grip equipment to be part of studio ownership • Owning studio real estate does not align with Herc strategy • Lighting and grip equipment represents ~4% of OEC Cinelease sale process underway Herc Entertainment Services (HES) will continue to provide rentals to entertainment industry Equipment Types • aerial equipment, • forklifts, • carts, • generators, • climate solutions Cinelease assets held for sale HES to continue to service market Project Types • in-studio TV & Film productions • off-location TV & Film productions • live entertainment venues

Q4 2024Herc Holdings Inc. NYSE: HRI 24 Reconciliation of Net Income to Adj. EBITDA and Adj. EBITDA Margin, Rental Adj. EBITDA (REBITDA), REBITDA Margin and Flow-Through EBITDA, Adjusted EBITDA, and REBITDA—EBITDA represents the sum of net income, provision (benefit) for income taxes, interest expense, net, depreciation of rental equipment and non-rental depreciation and amortization. Adjusted EBITDA represents EBITDA plus the sum of transaction related costs, restructuring and restructuring related charges, spin-off costs, non-cash stock based compensation charges, loss on extinguishment of debt (which is included in interest expense, net), impairment charges, gain (loss) on disposal of a business and certain other items. REBITDA represents Adjusted EBITDA excluding the gain (loss) on sales of rental equipment and new equipment, parts and supplies. EBITDA, Adjusted EBITDA and REBITDA do not purport to be alternatives to net income as an indicator of operating performance. Additionally, none of these measures purports to be an alternative to cash flows from operating activities as a measure of liquidity, as they do not consider certain cash requirements such as interest payments and tax payments. Adjusted EBITDA Margin, REBITDA Margin and REBITDA Flow-Through—Adjusted EBITDA Margin (Adjusted EBITDA / Total Revenues) is a commonly used profitability ratio. REBITDA Margin (REBITDA / Equipment rental, service and other revenues) and REBITDA Flow- Through (the year-over-year change in REBITDA/the year-over-year change in Equipment rental, service, and other revenues) are useful operating profitability ratios to management and investors. EBITDA, Adjusted EBITDA, REBITDA, Adjusted EBITDA Margin, REBITDA Margin and REBITDA Flow-Through Excluding Studio Entertainment—On slides 26 and 27, each metric has been adjusted to exclude the studio entertainment business due to the intent to sell that business and provides the operating performance of the remaining business.

Q4 2024Herc Holdings Inc. NYSE: HRI 25 Reconciliation of Net Income to Adj. EBITDA and Adj. EBITDA Margin, Rental Adj. EBITDA (REBITDA), REBITDA Margin and Flow-Through Three Months Ended December 31, Year Ended December 31, $ in millions 2024 2023 2024 2023 Net income (loss) ($46) $91 $211 $347 Income tax provision 3 32 80 100 Interest expense, net 67 62 260 224 Depreciation of rental equipment 180 163 679 643 Non-rental depreciation and amortization 35 29 127 112 EBITDA 239 377 1,357 1,426 Non-cash stock-based compensation charges 1 3 17 18 Transaction related costs 2 3 11 8 Loss on assets held for sale 194 — 194 — Other 2 (1) 4 — Adjusted EBITDA 438 382 1,583 1,452 Less: Gain (loss) on sales of rental equipment 29 17 87 94 Less: Gain (loss) on sales of new equipment, parts and supplies 3 3 13 13 Rental Adjusted EBITDA (REBITDA) $406 $362 $1,483 $1,345 Total revenues $951 $831 $3,568 $3,282 Less: Sales of rental equipment 96 68 311 346 Less: Sales of new equipment, parts and supplies 9 9 37 38 Equipment rental, service and other revenues $846 $754 $3,220 $2,898 Total revenues $951 $831 $3,568 $3,282 Adjusted EBITDA $438 $382 $1,583 $1,452 Adjusted EBITDA Margin 46.1 % 46.0 % 44.4 % 44.2 % Equipment rental, service and other revenues $846 $754 $3,220 $2,898 REBITDA $406 $362 $1,483 $1,345 REBITDA Margin 48.0 % 48.0 % 46.1 % 46.4 % YOY Change in REBITDA $44 $138 YOY Change in Equipment rental, service and other revenues $92 $322 YOY REBITDA Flow-Through 47.8 % 42.9 %

Q4 2024Herc Holdings Inc. NYSE: HRI 26 Reconciliation of Net Income to Adj. EBITDA and Adj. EBITDA Margin, Rental Adj. EBITDA (REBITDA), REBITDA Margin and Flow-Through, Excluding Studio Entertainment Three Months Ended December 31, 2024 2023 $ in millions Herc Studio Entertainment Herc, excl Studio Herc Studio Entertainment Herc, excl Studio Equipment rental revenue $839 $16 $823 $748 $10 $738 Total revenues 951 17 934 831 11 820 Total expenses 994 209 785 708 14 694 Income (loss) before income taxes (43) (192) 149 123 (3) 126 Income tax (provision) benefit (3) 33 (36) (32) 1 (33) Net income (loss) ($46) ($159) $113 $91 ($2) $93 Income tax provision (benefit) 3 (33) 36 32 (1) 33 Interest expense, net 67 — 67 62 — 62 Depreciation of rental equipment 180 — 180 163 — 163 Non-rental depreciation and amortization 35 — 35 29 — 29 EBITDA 239 (192) 431 377 (3) 380 Non-cash stock-based compensation charges 1 — 1 3 — 3 Transaction related costs 2 — 2 3 1 2 Loss on assets held for sale 194 194 — — — — Other 2 — 2 (1) (1) — Adjusted EBITDA 438 2 436 382 (3) 385 Less: Gain (loss) on sales of rental equipment 29 (1) 30 17 (1) 18 Less: Gain (loss) on sales of new equipment, parts and supplies 3 — 3 3 — 3 Rental Adjusted EBITDA (REBITDA) $406 $3 $403 $362 ($2) $364 Total revenues $951 $17 $934 $831 $11 $820 Less: Sales of rental equipment 96 — 96 68 — 68 Less: Sales of new equipment, parts and supplies 9 1 8 9 1 8 Equipment rental, service and other revenues $846 $16 $830 $754 $10 $744 Total revenues $951 $17 $934 $831 $11 $820 Adjusted EBITDA $438 $2 $436 $382 ($3) $385 Adjusted EBITDA Margin 46.1 % 11.8 % 46.7 % 46.0 % (27.3) % 47.0 % Equipment rental, service and other revenues $846 $16 $830 $754 $10 $744 REBITDA $406 $3 $403 $362 ($2) $364 REBITDA Margin 48.0 % 18.8 % 48.6 % 48.0 % (20.0) % 48.9 % YOY Change in REBITDA $44 $5 $39 $22 ($12) $34 YOY Change in Equipment rental, service and other revenues $92 $6 $86 $34 ($22) $56 YOY REBITDA Flow-Through 47.8 % 83.3 % 45.3 % 64.7 % 54.5 % 60.7 %

Q4 2024Herc Holdings Inc. NYSE: HRI 27 Reconciliation of Net Income to Adj. EBITDA and Adj. EBITDA Margin, Rental Adj. EBITDA (REBITDA), REBITDA Margin and Flow-Through, Excluding Studio Entertainment Year Ended December 31, 2024 2023 $ in millions Herc Studio Entertainment Herc, excl Studio Herc Studio Entertainment Herc, excl Studio Equipment rental revenue $3,189 $87 $3,102 $2,870 $50 $2,820 Total revenues 3,568 94 3,474 3,282 56 3,226 Total expenses 3,277 268 3,009 2,835 93 2,742 Income (loss) before income taxes 291 (174) 465 447 (37) 484 Income tax (provision) benefit (80) 26 (106) (100) 8 (108) Net income (loss) $211 ($148) $359 $347 ($29) $376 Income tax provision 80 (26) 106 100 (8) 108 Interest expense, net 260 — 260 224 — 224 Depreciation of rental equipment 679 — 679 643 24 619 Non-rental depreciation and amortization 127 — 127 112 2 110 EBITDA 1,357 (174) 1,531 1,426 (11) 1,437 Non-cash stock-based compensation charges 17 — 17 18 — 18 Transaction related costs 11 1 10 8 2 6 Loss on assets held for sale 194 194 — — — — Other 4 — 4 — (1) 1 Adjusted EBITDA 1,583 21 1,562 1,452 (10) 1,462 Less: Gain (loss) on sales of rental equipment 87 — 87 94 (1) 95 Less: Gain (loss) on sales of new equipment, parts and supplies 13 2 11 13 1 12 Rental Adjusted EBITDA (REBITDA) $1,483 $19 $1,464 $1,345 ($10) $1,355 Total revenues $3,568 $94 $3,474 $3,282 $56 $3,226 Less: Sales of rental equipment 311 1 310 346 1 345 Less: Sales of new equipment, parts and supplies 37 5 32 38 2 36 Equipment rental, service and other revenues $3,220 $88 $3,132 $2,898 $53 $2,845 Total revenues $3,568 $94 $3,474 $3,282 $56 $3,226 Adjusted EBITDA $1,583 $21 $1,562 $1,452 ($10) $1,462 Adjusted EBITDA Margin 44.4 % 22.3 % 45.0 % 44.2 % (17.9) % 45.3 % Equipment rental, service and other revenues $3,220 $88 $3,132 $2,898 $53 $2,845 REBITDA $1,483 $19 $1,464 $1,345 ($10) $1,355 REBITDA Margin 46.1 % 21.6 % 46.7 % 46.4 % (18.9) % 47.6 % YOY Change in REBITDA $138 $29 $109 $169 ($55) $224 YOY Change in Equipment rental, service and other revenues $322 $35 $287 $319 ($71) $390 YOY REBITDA Flow-Through 42.9 % 82.9 % 38.0 % 53.0 % 77.5 % 57.4 %

Q4 2024Herc Holdings Inc. NYSE: HRI 28 REBITDA Margin and Flow-Through Quarterly Trend $ in millions Q1 2023 Q2 2023 Q3 2023 Q4 2023 FY 2023 Q1 2024 Q2 2024 Q3 2024 Q4 2024 FY 2024 Net income (loss) $67 $76 $113 $91 $347 $65 $70 $122 ($46) $211 Income tax provision 8 27 33 32 100 16 23 38 3 80 Interest expense, net 48 54 60 62 224 61 63 69 67 260 Depreciation of rental equipment 152 161 167 163 643 160 165 174 180 679 Non-rental depreciation and amortization 26 28 29 29 112 29 30 33 35 127 EBITDA 301 346 402 377 1,426 331 351 436 239 1,357 Non-cash stock-based compensation charges 4 5 6 3 18 5 4 7 1 17 Transaction related costs 2 1 2 3 8 3 3 3 2 11 Loss on assets held for sale — — — — — — — — 194 194 Other 1 — — (1) — — 2 — 2 4 Adjusted EBITDA 308 352 410 382 1,452 339 360 446 438 1,583 Less: Gain (loss) on sales of rental equipment 25 27 25 17 94 23 20 15 29 87 Less: Gain (loss) on sales of new equipment, parts and supplies 3 3 4 3 13 3 4 3 3 13 Rental Adjusted EBITDA (REBITDA) $280 $322 $381 $362 $1,345 $313 $336 $428 $406 $1,483 Total revenues $740 $802 $908 $831 $3,282 $804 $848 $965 $951 $3,568 Less: Sales of rental equipment 71 83 124 68 346 69 65 81 96 311 Less: Sales of new equipment, parts and supplies 8 10 11 9 38 9 10 9 9 37 Equipment rental, service and other revenues $661 $709 $773 $754 $2,898 $726 $773 $875 $846 $3,220 REBITDA Margin 42.4 % 45.4 % 49.3 % 48.0 % 46.4 % 43.1 % 43.5 % 48.9 % 48.0 % 46.1 % YOY REBITDA Flow-Through 42.6 % 48.5 % 76.3 % 64.7 % 53.0 % 50.8 % 21.9 % 46.1 % 47.8 % 42.9 %

Q4 2024Herc Holdings Inc. NYSE: HRI 29 REBITDA Margin and Flow-Through Annual Trend $ in millions 2019 2020 2021 2022 2023 2024 Net income $47 $74 $224 $330 $347 $211 Income tax provision 16 20 67 104 100 80 Interest expense, net 174 93 86 122 224 260 Depreciation of rental equipment 410 403 420 536 643 679 Non-rental depreciation and amortization 62 63 68 95 112 127 EBITDA 709 653 865 1,187 1,426 1,357 Non-cash stock-based compensation charges 19 16 23 27 18 17 Restructuring 8 1 — — — — Impairment 4 15 3 3 — — Transaction related costs — — 4 7 8 11 Loss on assets held for sale / disposal of business — 3 — — — 194 Other 1 1 — 3 — 4 Adjusted EBITDA 741 689 895 1,227 1,452 1,583 Less: Gain (loss) on sales of rental equipment (1) (5) 19 36 94 87 Less: Gain (loss) on sales of new equipment, parts and supplies 11 8 10 15 13 13 Rental Adjusted EBITDA (REBITDA) $731 $686 $866 $1,176 $1,345 $1,483 Total revenues $1,999 $1,780 $2,073 $2,740 $3,282 $3,568 Less: Sales of rental equipment 243 198 113 125 346 311 Less: Sales of new equipment, parts and supplies 44 28 31 36 38 37 Equipment rental, service and other revenues $1,712 $1,554 $1,929 $2,579 $2,898 $3,220 REBITDA Margin 42.7 % 44.2 % 44.8 % 45.7 % 46.4 % 46.1 % YOY REBITDA Flow-Through 169.3 % 27.9 % 47.5 % 48.1 % 53.0 % 42.9 %

Q4 2024Herc Holdings Inc. NYSE: HRI 30 Reconciliation of Net Income and Adjusted Earnings Per Diluted Share Three Months Ended December 31, Year Ended December 31, $ in millions 2024 2023 2024 2023 Net income (loss) ($46) $91 $211 $347 Transaction related costs 2 3 11 8 Loss on assets held for sale 194 — 194 — Other(1) 2 (1) 4 — Tax impact of adjustments(2) (50) (1) (53) (2) Adjusted net income $102 $92 $367 $353 Diluted common shares 28.5 28.4 28.5 28.7 Adjusted earnings per diluted share $3.58 $3.24 $12.88 $12.30 Adjusted Net Income and Adjusted Earnings Per Diluted Share - Adjusted Net Income represents the sum of net income, transaction related costs, restructuring and restructuring related charges, spin-off costs, loss on extinguishment of debt, impairment charges, gain (loss) on the disposal of a business and certain other items. Adjusted Earnings per Diluted Share represents Adjusted Net Income divided by diluted shares outstanding. Adjusted Net Income and Adjusted Earnings Per Diluted Share are important measures to evaluate our results of operations between periods on a more comparable basis and to help investors analyze underlying trends in our business, evaluate the performance of our business both on an absolute basis and relative to our peers and the broader market, provide useful information to both management and investors by excluding certain items that may not be indicative of our core operating results and operational strength of our business. (1) Other consists of restructuring charges and spin-off costs. (2) The tax rate applied for adjustments is 25.5% and reflects the statutory rates in the applicable entities.

Q4 2024Herc Holdings Inc. NYSE: HRI 31 Calculation of Net Leverage Ratio $ in millions Q1 2023 Q2 2023 Q3 2023 Q4 2023 Q1 2024 Q2 2024 Q3 2024 Q4 2024 Long-Term Debt, Net $3,215 $3,493 $3,665 $3,673 $3,753 $3,864 $4,163 $4,069 (Plus) Current maturities of long-term debt 12 12 14 15 15 15 15 17 (Plus) Unamortized debt issuance costs 5 5 5 5 5 13 13 12 (Less) Cash and Cash Equivalents (40) (37) (71) (71) (63) (70) (142) (83) Net Debt 3,192 3,473 3,613 3,622 3,710 3,822 4,049 4,015 Trailing Twelve-Month Adjusted EBITDA 1,298 1,366 1,431 1,452 1,483 1,491 1,527 1,583 Net Leverage 2.5 x 2.5 x 2.5 x 2.5 x 2.5 x 2.6 x 2.7 x 2.5 x Net Leverage Ratio –The Company has defined its net leverage ratio as net debt, as calculated below, divided by adjusted EBITDA for the trailing twelve- month period. This measure should be considered supplemental to and not a substitute for financial information prepared in accordance with GAAP. The Company’s definition of this measure may differ from similarly titled measures used by other companies.

Q4 2024Herc Holdings Inc. NYSE: HRI 32 Reconciliation of Free Cash Flow Year Ended December 31, $ in millions 2024 2023 2022 2021 2020 Net cash provided by operating activities $1,225 $1,086 $917 $743 $611 Rental equipment expenditures (1,048) (1,320) (1,168) (594) (345) Proceeds from disposal of rental equipment 288 325 121 107 192 Net Fleet Capital Expenditures (760) (995) (1,047) (487) (153) Non-rental capital expenditures (161) (156) (104) (47) (41) Proceeds from disposal of property and equipment 10 15 7 5 7 Other — (15) (23) — — Free Cash Flow 314 (65) (250) 214 424 Acquisitions, net of cash acquired (600) (430) (515) (431) (45) Proceeds from disposal of business — — — — 24 (Increase) decrease in Net Debt, excluding financing activities ($286) ($495) ($765) ($217) $403 Free cash flow is not a recognized term under GAAP and should not be considered in isolation or as a substitute for our reported results prepared in accordance with GAAP. Further, since all companies do not use identical calculations, our definition and presentation of this measure may not be comparable to similarly titled measures reported by other companies. Free cash flow represents net cash provided by (used in) operating activities less rental equipment expenditures and non-rental capital expenditures, plus proceeds from disposal of rental equipment, proceeds from disposal of property and equipment, and other investing activities. Free cash flow is used by management in analyzing the Company’s ability to service and repay its debt, fund potential acquisitions and to forecast future periods. However, this measure does not represent funds available for investment or other discretionary uses since it does not deduct cash used to service debt or for other non- discretionary expenditures.

Q4 2024Herc Holdings Inc. NYSE: HRI 33 Historical Fleet at OEC1 $ in millions FY 2019 FY 2020 FY 2021 FY 2022 Q1 2023 Q2 2023 Q3 2023 Q4 2023 FY 2023 Q1 2024 Q2 2024 Q3 2024 Q4 2024 FY 2024 Beginning Balance $3,777 $3,822 $3,589 $4,381 $5,637 $5,915 $6,211 $6,217 $5,637 $6,328 $6,416 $6,714 $7,088 $6,328 Expenditures 627 348 725 1,218 348 400 274 196 1,218 167 344 366 200 1,077 Disposals (593) (552) (281) (322) (144) (186) (309) (174) (813) (150) (139) (199) (235) (723) Acquisitions — 28 346 395 77 88 55 83 303 76 100 200 19 395 Foreign Currency / Other 11 (57) 2 (35) (3) (6) (14) 6 (17) (5) (7) 7 (28) (33) Ending Balance $3,822 $3,589 $4,381 $5,637 $5,915 $6,211 $6,217 $6,328 $6,328 $6,416 $6,714 $7,088 $7,044 $7,044 Proceeds as a percent of OEC 40.9 % 37.0 % 41.8 % 44.4 % 51.5 % 47.0 % 39.4 % 44.3 % 44.2 % 49.5 % 47.9 % 42.4 % 42.4 % 44.9 % 1. Original equipment cost based on ARA guidelines.

Q4 2024Herc Holdings Inc. NYSE: HRI 34 For additional information, please contact: Leslie Hunziker SVP Investor Relations, Communications & Sustainability leslie.hunziker@hercrentals.com 239-301-1675

Document and Entity Information	Feb. 13, 2025
Cover [Abstract]
Document Type	8-K
Document Period End Date	Feb. 13, 2025
Entity Registrant Name	HERC HOLDINGS INC.
Entity Incorporation, State or Country Code	DE
Entity File Number	001-33139
Entity Tax Identification Number	20-3530539
Entity Address, Address Line One	27500 Riverview Center Blvd
Entity Address, City or Town	Bonita Springs
Entity Address, State or Province	FL
Entity Address, Postal Zip Code	34134
City Area Code	239
Local Phone Number	301-1000
Written Communications	false
Soliciting Material	false
Pre-commencement Tender Offer	false
Pre-commencement Issuer Tender Offer	false
Title of 12(b) Security	Common Stock, par value $0.01 per share
Trading Symbol	HRI
Security Exchange Name	NYSE
Entity Emerging Growth Company	false
Entity Central Index Key	0001364479
Amendment Flag	false