Betty Crocker Seasonal Baking Kits To Surprise And Delight Bakers
January 28 2021 - 9:00AM
Business Wire
Dunkaroos Frosting among the latest brand
creations alongside kits featuring Hershey’s Kisses and Reese’s
Pieces
Betty Crocker is releasing its line-up of new seasonal products
to meet demand for whimsical, easy and delicious treats. Highlights
include Dunkaroos Frosting, Cupcake and Giant Cookie Kits and can
be found at grocery retailers across the U.S. beginning in
February.
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Dunkaroos Frosting: Fans of the beloved
brand now have another treat to indulge in, 16 whole ounces of epic
Vanilla Frosting with Rainbow Sprinkles. SRP $1.99. (Photo:
Business Wire)
“Families are seeking more in-home experiences and activities,
and baking is a great outlet. A recent Instagram poll revealed that
97% of the more than 1,000 respondents shared that they’ve been
baking more during quarantine, and 98% said they will keep baking
after quarantine*,” said Amanda Burlison, Senior Brand Manager of
Betty Crocker. “We’re glad that consumers are re-discovering a love
for baking during these strange times. Our spring baking kits offer
unique opportunities to find joy, connect with those you love and
share sweet moments together.”
Betty Crocker products launching early this year include:
- Dunkaroos Frosting: Fans of the beloved brand now have
another treat to indulge in, 16 whole ounces of epic Vanilla
Frosting with Rainbow Sprinkles. SRP $1.99.
- Reese’s Pieces Surprise Cupcake Kit: Betty has teamed up
with Reese’s on a spring-themed cupcake that’s sure to delight. The
kit includes a chocolate cupcake mix, green frosting, orange
Reese’s Pieces in a carrot pouch to fill the cupcake centers, and
cupcake liners. These will disappear fast! SRP $4.98.
- Hershey’s Kisses Blossom Cookie Kit: Betty has teamed
with another consumer favorite, Hershey’s Kisses. A twist on the
classic peanut butter blossoms, this family-friendly kit includes
sugar cookies, pastel sprinkles, and iconic Hershey’s Kisses. SRP
$4.98.
- Giant Cookie Kit: One cookie is rarely enough for the
whole family, but Betty Crocker found a way with its Giant Cookie
Kit. The seasonal kit includes sugar cookie mix, vanilla frosting,
chicks, ducks and bunny shaped spring sprinkles, and even parchment
paper with a giant egg drawing to help bakers of all ages get the
perfect egg shape. SRP $4.98.
- Lemon Cookie Mix: A limited edition cookie mix that’s a
perfect balance of lemon and sweetness to usher in springtime. SRP
$2.00.
The limited-edition seasonal mixes and kits can be found at
grocery retailers across the U.S. For product photos and more
information about Betty Crocker, visit bettycrocker.com.
*Source: Instagram
About General Mills
General Mills is a leading global food company whose purpose is
to make food the world loves. Its brands include Cheerios, Annie's,
Yoplait, Nature Valley, Häagen-Dazs, Betty Crocker, Pillsbury, Old
El Paso, Wanchai Ferry, Yoki, BLUE and more. Headquartered in
Minneapolis, Minnesota, USA, General Mills generated fiscal 2020
net sales of U.S. $17.6 billion. In addition, General Mills’ share
of non-consolidated joint venture net sales totaled U.S. $1.0
billion.
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Mollie Wulff General Mills 763.764.6364,
Media.line@genmills.com
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