GameStop Redesigns PowerUp Rewards Loyalty Program, Providing Pro-Level Members More Benefits and Flexibility
February 24 2020 - 9:00AM
In a shift to provide greater value to its customers, GameStop
today announced upgrades to its PowerUp Rewards customer loyalty
program to provide its Pro-level members stronger benefits and more
flexibility towards new and pre-owned video games, accessories,
collectibles and more.
“As part of an extensive test on identifying how we could
enhance our PowerUp Rewards loyalty program, we recognized there
are customers of all types that want to be rewarded in a variety of
ways across a mix of gaming and collectible products that we
offer,” said Frank Hamlin, chief customer officer for GameStop.
“Based on customer feedback, our PowerUp Rewards Pro-level
membership has evolved to provide our most loyal customers the
opportunity to choose how they want to be rewarded.”
During the test, GameStop noticed a double-digit lift in Pro
membership sign-ups and an overall positive sentiment across its
customer base. The research also reinforced that customers are
looking for more value and benefits while making their shopping
experience easier and more personal.
Some of the key changes that PowerUp Rewards Pro members will
receive as part of the upgraded program include:
- An instant $5 rewards certificate welcome gift
- A $5 monthly coupon – $60 annually (must be redeemed
monthly)
- Choice of two Pro membership levels: $19.99 with physical copy
of Game Informer magazine, or $14.99 for digital copy
- Exclusive offers and savings during GameStop’s PRO DAY
sales
- Auto-renewal option to ensure customers’ benefits never
lapse
Additionally, PowerUp Reward Pro members can join GameStop Gives
in supporting charity organizations who are helping make a
difference for youth, veterans and much more. In the PowerUp
Rewards Center, members can choose to Game for Good by donating
points to Make-A-Wish and Extra Life.
To sign up and learn more details on GameStop’s PowerUp Rewards
Pro membership program, please visit
https://www.gamestop.com/poweruprewards/.
About GameStopGameStop, the world’s largest
video game retailer, offers the best selection of new and pre-owned
video gaming consoles, accessories and video game titles, in both
physical and digital formats. GameStop also offers fans a wide
variety of POP! vinyl figures, collectibles, board games and more.
Through GameStop’s unique buy-sell-trade program, gamers can trade
in video game consoles, games, and accessories, as well as consumer
electronics for cash or in-store credit. GameStop Gives, the
retailer’s social responsibility arm, unites with its associates
and guests in supporting charity by giving more than $20 million
since 2015. The retailer operates thousands of locations around the
world under the GameStop, EB Games, ThinkGeek and Micromania retail
brands. Fans can find their local GameStop store using the
company’s online store locator tool.
To get the latest news on video gaming and gear, follow GameStop
on Twitter, Facebook, Instagram and YouTube.
Contact:Michael DelgadoGameStop Public
Relations(817) 722-7575MichaelDelgado@GameStop.com
A video accompanying this announcement is available
at: https://www.globenewswire.com/NewsRoom/AttachmentNg/48de4ae0-3c98-4c84-a9a1-fea0d8ac9fdb
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