FuboTV Inc. (NYSE: FUBO), the leading sports-first live TV
streaming platform, today announced it is rebranding its
consumer-facing products as Fubo. Kicking off the rebrand is the
launch of the company’s newest brand ad campaign. The nationwide
campaign stars 15-time NBA All-Star, NBA Champion and Hall of Famer
Kevin Garnett and veteran NFL quarterback Mark Sanchez and is
co-produced by Ryan Reynolds’ Maximum Effort Productions.
The rebrand to Fubo reflects the company’s emphasis on efficient
growth. Fubo was the fastest-growing virtual MVPD in the fourth
quarter 2022, achieving 251,000 net subscriber additions compared
to a total of 371,000 additions amongst all reporting companies in
the space. Fubo’s growing market share, coupled with its recent #1
ranking in Customer Satisfaction among Live TV Streaming Providers
by J.D. Power, is a result of its commitment to delivering a
premium customer experience.
“FuboTV has grown in size and scope, with multiple brands under
our global umbrella, since we launched our core cable TV
replacement product in 2015,” said David Gandler, co-founder and
CEO, Fubo. “Alongside our continued growth, our consumers have
affectionately shortened our name to Fubo and we feel that name
represents the premium media brand we are today. We’re building on
this momentum with an updated visual identity and new ad campaign,
created in partnership with Ryan Reynolds’ Maximum Effort, to
continue to drive profitable growth as we head into baseball
season.”
“The reason Maximum Effort believes in Fubo is it’s the one
product that captures the best of cable and the best of streaming,
while having the very meaningful differentiator of live sports.
While cable fights cord-cutters and streaming services fight the
cash content war, Fubo is building an experience and suite of
services that can win,” said investor Ryan Reynolds.
The new brand logos will roll out across Fubo’s products and
apps over the coming months. Download the suite of Fubo logos
here.
Launching amid the World Baseball Classic and the start of the
Major League Baseball season, Fubo’s new brand ad campaign is
framed by the line, “If Sports Fans Built a Streaming Service,” and
highlights Fubo’s unique product experience, built for the most
hungry, competitive and digital-first sports fans. The campaign
stars Kevin Garnett, Mark Sanchez, a comedic ensemble cast as well
as its recent #1 ranking in Customer Satisfaction among Live TV
Streaming Providers by J.D. Power. The multi platform campaign
includes a series of :15 and :30 national spots and digital display
ads.
“In a time with seemingly endless options, our new brand
campaign shows what sets Fubo apart as a must-have for sports
fans,” said Pamela Duckworth, head of Fubo Networks and originals,
Fubo. “We worked hand-in-hand with Maximum Effort to bring this
concept to life and I’m extremely proud of the content we’re
creating together.”
Watch/embed select campaign spots here, access all of the spots
here and download still images here (Still Images Credit: Maximum
Effort).
The co-production with Maximum Effort is part of a multi-year
partnership with Fubo that reflects the common creative vision of
the two companies. The deal includes the forthcoming launch of the
Maximum Effort Channel, a linear network on Fubo, as part of an
exclusive first-look for unscripted TV series as well as a blind
scripted deal.
“If Sports Fans Built a Streaming Service”
Production Credits: Maximum Effort Fubo
About Fubo
With a mission to build the world’s leading global live TV
streaming platform with the greatest breadth of premium content and
interactivity, FuboTV Inc. (NYSE: FUBO) aims to transcend the
industry’s current TV model. The company operates Fubo in the U.S.,
Canada and Spain and Molotov in France.
In the U.S., Fubo is a sports-first cable TV replacement product
that aggregates more than 175 live sports, news and entertainment
networks and is the only live TV streaming platform with every
Nielsen-rated sports channel (source: Nielsen Total Viewers, 2022).
Leveraging Fubo’s proprietary data and technology platform
optimized for live TV and sports viewership, subscribers can engage
with the content they are watching through interactive product
features like FanView, an in-video experience showcasing live game,
team and player stats and scores in real time. Fubo was also the
first virtual MVPD to enable simultaneous viewing of up to four
live channels (Multiview on Apple TV) as well the first to stream
in 4K HDR.
Ranked #1 in Customer Satisfaction among Live TV Streaming
Providers by J.D. Power (2022), Fubo has been called “a force in
sports streaming” by Forbes, “the best streaming service for sports
aficionados” by Tom’s Guide and was heralded by CNET for its “ease
of use.” Learn more at https://fubo.tv
About Maximum Effort
Maximum Effort makes movies, tv series, content and cocktails
for the personal amusement of Hollywood Star Ryan Reynolds. We
occasionally share them with the general public. Producers of the
Deadpool films, Free Guy, The Adam Project and Welcome to
Wrexham.
Cautionary Note Regarding
Forward-Looking Statements
This press release contains forward-looking statements of FuboTV
Inc. (“Fubo”) that involve substantial risks and uncertainties. All
statements contained in this press release that do not relate to
matters of historical fact are forward-looking statements within
the meaning of The Private Securities Litigation Reform Act of
1995, including statements regarding our business strategy and
plans, partnerships, branding, ad campaigns, market opportunity,
our financial condition, our anticipated financial performance and
growth, and our expectations regarding profitability. The words
“could,” “will,” “plan,” “intend,” “anticipate,” “approximate,”
“expect,” “potential,” “believe” or the negative of these terms or
other similar expressions are intended to identify forward-looking
statements, although not all forward-looking statements contain
these identifying words. Actual results or events could differ
materially from the plans, intentions and expectations disclosed in
the forward-looking statements that Fubo makes due to a number of
important factors, including but not limited to risks related to
our pursuit and engagement in acquisitions; our actual operating
results may differ significantly from our guidance; risks related
to Fubo’s access to capital and fundraising prospects to fund its
ongoing operations and support its planned growth; risks related to
diverting management’s attention from Fubo’s ongoing business
operations to address integration and fundraising efforts; the
restrictions imposed by content providers on our distribution and
marketing of our products and services; our reliance on third party
platforms to operate certain aspects of our business; risks related
to our technology, as well as cybersecurity and data
privacy-related risks; our ability to achieve or maintain
profitability; our revenue and gross profit are subject to
seasonality; our operating results may fluctuate; our ability to
attract and retain subscribers; we may not be able to license
streaming content or other rights on acceptable terms; risks
related to the prior operation and dissolution of our wagering
business; risks related to the difficulty in measuring key metrics
related to our business; risks related to the highly competitive
nature of our industry; risks related to ongoing or future legal
proceedings; and other risks, including the effects of industry,
market, economic, political or regulatory conditions, future
exchange and interest rates, and changes in tax and other laws,
regulations, rates and policies, including the impact of COVID-19
on the broader market. Further risks that could cause actual
results to differ materially from those matters expressed in or
implied by such forward-looking statements are discussed in our
Annual Report on Form 10-K for the year ended December 31, 2022
filed with the Securities and Exchange Commission (“SEC”) on
February 27, 2023, and our other periodic filings with the SEC. We
encourage you to read such risks in detail. The forward-looking
statements in this press release represent Fubo’s views as of the
date of this press release. Fubo anticipates that subsequent events
and developments will cause its views to change. However, while it
may elect to update these forward-looking statements at some point
in the future, it specifically disclaims any obligation to do so.
You should, therefore, not rely on these forward-looking statements
as representing Fubo’s views as of any date subsequent to the date
of this press release.
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version on businesswire.com: https://www.businesswire.com/news/home/20230321005190/en/
Investor Contacts
Alison Sternberg, Fubo asternberg@fubo.tv
JCIR for Fubo ir@fubo.tv
Media Contacts
Jennifer L. Press, Fubo jpress@fubo.tv
Bianca Illion, Fubo billion@fubo.tv
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