Eros Now Announces Collaboration with YouTube Music
November 18 2019 - 8:00AM
Business Wire
Introduces a special subscription package to
bring an extensive movie and music catalogue to users
Eros Now, a premier South Asian OTT entertainment platform with
more than 177 million registered users owned by Eros International
Plc (NYSE:EROS), today announced a collaboration with YouTube Music
in India. As part of the collaboration, a special Eros Now
subscription package priced at 99 Indian Rupees (INR) for 90 days
will be made available to all new subscribers of YouTube Music
premium and Google Play Music in India. At the end of the three
month introductory offer, the customer will be charged separately
as per prevailing plans for Eros Now and INR 99 per month for
YouTube Music Premium.
With a plethora of options to choose from, Eros Now’s content
library of 12,000+ movies, TV shows, short-format content - Eros
Now Quickie, users will also get access to YouTube Music’s
catalogue including tracks in English, Hindi and nine other Indian
languages. This collaboration is certain to be a delight for both
Bollywood fans and music aficionados. This collaboration promises
to further enhance consumer engagement by offering the best of
entertainment content and access to an extensive music library with
user-friendly interface.
Commenting on this collaboration, Rishika Lulla Singh,
Chairman and CEO- Eros Digital said, “Eros Now’s collaboration
with YouTube Music is inimitable and we are thrilled to have
collaborated with YouTube as this will provide consumers a massive
music library in conjunction with our premium film and other
programming. Amongst several initiatives we deeply invested in
growing the base of paid digital subscriptions in India and this
strategic alliance with YouTube and Google is another example to
ensure we are able to move the needle for the growth of this
business in India, whilst providing for a super value to our
consumers.”
According to the Counterpoint 2019 India OTT Video Content
Market Consumer Survey, Eros Now has the largest share (59%) of
users in the 25-39 age bracket in Tier II/III cities, highest among
all major OTT platforms with a total of 68% of its consumers
watching content on the platform daily. According to the FICCI
KPMG Report released in September 2019, Movies and Music
contribute to greater than 50% of the OTT content consumption on
both matrix of unique viewers and time spent.
About Eros International
Plc
Eros International Plc (NYSE: EROS) a Global Indian
Entertainment company that acquires, co-produces and distributes
Indian films across all available formats such as cinema,
television and digital new media. Eros International Plc was the
first Indian media company to list on the New York Stock Exchange.
Eros International has experience of over three decades in
establishing a global platform for Indian cinema. The Company has
an extensive and growing movie library comprising of over 3,000
films, which include Hindi, Tamil, and other regional language
films. The Company also owns the rapidly growing OTT platform Eros
Now which has rights to over 12,000 films across Hindi and regional
languages. For further information, please visit:
www.erosplc.com.
About Eros Now:
Eros Now is Eros International Plc’s On-Demand South Asian
Entertainment Video Service accessible worldwide to viewers across
internet enabled devices including mobile, web and TV. With 12,000
plus Movie titles, Music Videos, Television Programming and others
Eros Now caters to more than 177.7 million registered users and
23.5 million paying subscribers worldwide with the promise of
endless entertainment Product features, such as video in HD,
multi-language subtitles, movie downloads, and high-quality
original drama series differentiate the Eros Now entertainment
offering. To see, watch now: www.erosnow.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20191118005338/en/
Contacts: Mark Carbeck Chief Corporate and Strategy Officer Eros
International PLC mark.carbeck@erosintl.com +44 207 258 9909
Erica Bartsch Sloane & Company 212-446-1875
ebartsch@sloanepr.com
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