Ahead of the most anticipated fútbol
tournament of the year, the scotch whisky brand is celebrating the
'Goalden Moments' of the sport, pouring hometown pride both on and
off the pitch across the U.S. with the ultimate finals weekend
celebration.
NEW
YORK, May 14, 2024 /PRNewswire/ -- Old Parr
Scotch Whisky is getting ready to celebrate one of the
biggest South American fútbol events of the year by raising a glass
to Latinos across the U.S. pouring the spirit of their home country
with pride. In partnership with retired legend, Roberto Carlos, whose fútbol legacy spans a
World Cup win, four La Liga titles and three Champions League
medals, the brand is encouraging fans to root for their home team
no matter where they're tuning in from this summer.
Experience the full interactive Multichannel News Release here:
https://www.multivu.com/players/English/9259951-old-parr-whisky-roberto-carlos-team-up-futbol-soccer-summer-contest-miami/
"I'm thrilled to partner with Old Parr Scotch Whisky to
celebrate the fans that are pouring the spirit of their home
countries when watching o jogo bonito and cheering on their
team," says Roberto Carlos. "Coming
from Brazil, 'o País do
Futebol,' and moving to Spain, I've always carried my traditions with
me and I'm excited to share them with fans in Miami."
Kicking off with a national 'Goalden Moments' contest, Old Parr
is inviting fútbol enthusiasts living in the U.S. to share how fans
bring their hometown spirit alive, maintain traditions and
celebrate when watching fútbol through photo and video submissions.
Now through June 21, 2024, fans 25+
can enter HERE for the chance to fly two friends (21+)
from the U.S. or select countries in Latin America * to Miami, Florida, for an unforgettable
experience co-hosted by Roberto
Carlos during a highly anticipated finals match
weekend.†
Five additional lucky winners will be treated to a $1,000 gift card so they can create their own
Goalden Moments at home and host the ultimate fútbol watch party
with friends and family.
With a rich history and popularity in Latin America, Old Parr has been loved and
enjoyed by Latinos for generations, elevating countless moments to
golden status and bringing people together over their shared
customs, traditions, and cocktails. Similarly, fútbol unites people
from all over the world as they share in their pride for the sport
and countries the teams represent. That's why Old Parr continues to
champion the golden moments of the sport and those who love it
through authentic partnerships and unique experiences that connect
fans closer to their team and country.
"Old Parr is a Scottish Whisky with a Latin Soul that toasts to
the rich culture and heritage of the countries across Latin America," says Meghan Redler, Old Parr Brand Manager. "We want
to celebrate our consumers' passion for fútbol by inspiring them to
share more Goalden Moments with their friends and family during one
of the most exciting fútbol occasions of the year."
Beyond the contest, Old Parr will be bringing even more Goalden
Moments to fans to get them in on the action both on and off the
field, like:
- Finals Weekend Miami Takeover: In July, Old Parr and
Roberto Carlos will invite select
fans to kick off the finals match with an exclusive event featuring
Old Parr cocktails, music, curated food, interactive games and
more.
- Local Goalden Watch Parties: The brand will host local
watch parties in select cities - Houston, Miami, Chicago and NYC - where consumers will be
invited to experience giveaways, cocktails and special surprises at
select bars and restaurants.
- Goalden Recipes: For inspiration on hosting the ultimate
watch party at home, look to our curated cocktails, such as
the Old Parr Golden or the Old Parr Picoso,
to bring the Goalden Moments to your guests wherever you
celebrate.
Whether you're hosting the designated fútbol watch party,
crafting cocktails or ordering a glass of whisky at your favorite
post-game bar, there's an Old Parr offering and cocktail for
everyone. Order your bottle today at TheBar.com.
Stay up to date with the latest news, whisky cocktails and
exciting social content by following the conversation at
@OldParrUS on Facebook, and @OldParr_US on
Instagram. For additional information on Old Parr Whisky, please
visit www.oldparrscotch.com
*Latin America includes
Brazil, Mexico, Colombia, Argentina and Peru. For complete list of countries, see
Exhibit A of Rules at
spiritspromos.com/portfolio/old-parr-contest. Valid
passport required for travel to U.S.; additional restrictions
apply.
†NO PURCHASE NECESSARY. Content of entry must be original and
cannot violate 3rd party rights; entrant assigns rights
in content to Sponsor. Grand Prize trip must be taken to
attend soccer match on 7/14. ALCOHOL NOT PART OF ANY PRIZE.
See Rules
at spiritspromos.com/portfolio/old-parr-contest for
details including judging criteria. Sponsor: Diageo
Americas, Inc., New York,
NY. Please Drink Responsibly. OLD PARR Blended Scotch Whisky.
40% Alc/Vol. Imported by Diageo, New
York, NY.
About Old Parr Blended Scotch Whisky
OLD PARR Blended
Scotch Whisky encourages you to celebrate the Golden Moments in
life with others, whether you're enjoying it on the rocks by the
grill or mixing in a cocktail during a fútbol celebration. OLD PARR
is the culmination of the finest flavors Scotland has to offer from the smooth, mellow
Old Parr 12 to the complex, full-flavored and yet smooth. While
it's celebrated around the globe, Old Parr is widely loved by Latin
Americans, which drives the success of the spirit across the U.S.
Old Parr has more than 150 years of long history, representing
James and Samuel Greenlees
commitment to creating the finest blended Scotch Whiskies. For more
information, visit OLDPARRScotch.com or connect with us
on Instagram: http://www.instagram.com/oldparr_us.
About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding
collection of brands including Johnnie
Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and Ketel
One vodkas, Casamigos, DeLeon and Don
Julio tequilas, Captain Morgan, Baileys, Tanqueray and
Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world. For more
information about Diageo, their people, brands, and performance,
visit www.diageo.com. Visit Diageo's global responsible
drinking resource, www.DRINKiQ.com, for information,
initiatives, and ways to share best practice.
Follow us on X and Instagram for news and information about
Diageo North America: @Diageo_NA.
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SOURCE Old Parr Scotch Whisky