Introducing the Lone River Collective, a
One-Stop Destination for the Ultimate Western Experience Featuring
Country Powerhouse Miranda Lambert with Performances by
Ashley Cooke and Kameron Marlowe
NEW
YORK, May 9, 2024 /PRNewswire/ -- Lone River
rolls into the Lone Star State serving up fresh new flavor and
possibilities in a one-of-a-kind celebration of the modern West and
those who embody its unique spirit. Ahead of one of country music's
biggest nights, Lone River will raise a can to its flavor-forward
new look and delicious NEW Blackberry Ranch Water at
the first-ever Lone River Collective.
On Wednesday, May 15, the Lone
River Collective will open its doors for a gathering of like-minded
trailblazer brands and performances from country music's hottest
newcomers. Also making an appearance is Miranda Lambert, a true icon of the trailblazing
spirit, whose enduring presence atop the country charts speaks
volumes. In her second year of partnership with Lone River, it's no
surprise that Lambert, who has been a fan of the brand and its
founder, Katie Beal Brown since they arrived on the scene,
embraces the newest flavor offering given her roots in Lindale, Texas, was once celebrated as the
Blackberry Capital of the World.
"I grew up picking blackberries in Lindale and canning them with my mom - and now
I'm a big fan of muddling them in my cocktails," laughs
Lambert. "Katie and I share a lot of values from how we grew up
in Texas. She's as authentic as
they come and I'm excited to continue watching her blaze this trail
forward."
The Lone River Collective will bring together like minded brands
in celebration of the shared entrepreneurial spirit they were built
on and invites guests to drop by to score custom merch, enjoy
delicious Texas bites and
refreshing tasting Lone River Ranch
Water and Ranch Ritas, against the backdrop of epic
performances heading into summer.
- City Boots – Known for premium, handcrafted cowboy boots
blending fashion and heirloom quality, City Boots' first-ever
collab with Lone River is inspired by the bold new Ranch Rita can
design and will be available in a limited edition release available
on City Boots' website.
- Flea Style – As the official beverage partner, Lone
River will team up with the Texas-based lifestyle brand to bring its
famous custom hat bar experience and goods to the newest location –
the Lone River Collective. Post-event, Lone River will continue to
provide shoppers a beverage each time they belly up to the home of
the original hat bar at locations around the country.
- Diamond Cross Ranch – Famous for its distinct apparel
celebrating cowboy heritage and the modern West, the family run
ranch in Jackson Hole, WY and Lone
River will give guests a sneak peek at their first exclusive merch
collab with two more drops coming this summer.
- Solo Stove – Lone River and the maker of ingenious
lifestyle products that help customers create lasting memories,
will drop an LTO smokeless firepit that's perfect for gathering
'round with friends all summer long.
- Daniel x Diamond – Daniel
Diamond believes that stage wear and rhinestones should
transcend musicians and stages. Together with Lone River, the brand
will bring glamour and the heritage of Western culture to life
through a rotation of custom pieces.
- Fowl & Maker – Renowned for its exquisite chain
stitch embroidery, the Fort
Worth-based brand will weave personalized touches and
artistry into guests' western flare.
Want to experience the Lone River Collective with a friend? Fans
(21+) can subscribe to the Lone River newsletter at
loneriverbevco.com to receive an email with exclusive details on
how to RSVP to the event.
The Lone River Collective is giving the Lone Star State the
first taste of its NEW Blackberry Ranch Water before rolling
out nationwide this month. An homage to its Texas roots and the state's beloved homegrown
fruit, the new flavor is made with organic agave nectar, a
delicious mix of juicy blackberries and tart key lime finish. The
highly anticipated new flavor has already set its sights on joining
the ranks of the other delicious award-winning tequila-inspired
beverages in the Lone River portfolio.
"Lone River was built with a pioneering spirit, but as
pioneers, we never settle. We are blazing a trail into the next
frontier by celebrating the craftsmanship that defines the American
West," says Katie Beal Brown,
Founder & CEO of Lone River Beverage Co. "The new
blackberry flavor and reimagined packaging are just a few examples
of how we will continue to evolve and push boundaries in the modern
West space, especially as it cements its place in mainstream
culture."
Recently heralded one of the Best Hard Seltzers of 2024
by Wirecutter, the OG Ranch Water's new brand and
flavor-forward packaging pays tribute to an authentic western way
of life. The reimagined Lone River logo was created by a
West Texas blacksmith using real
branding irons, and the newly designed Lone
River Ranch Rita pack was inspired by the intricate
stitching that's become synonymous with cowboy boots.
Not in Texas? Don't sweat it.
Today through August 1, fans (21+)
can enter the #LoneRiverGatherRoundGiveaway for a chance to win
epic prizes*, including a trip to see Miranda Lambert in concert, a one-of-a-kind stay
at Diamond Cross Ranch and Solo Stoves from the limited edition run
with Lone River.
For more exciting Lone River news and updates and to find a
retailer near you, follow @RanchWater on social media or
visit loneriverbevco.com. And of course – you don't have to go
out West to experience it – just crack open a can of Lone River and
enjoy responsibly all summer long.
*NO ALCOHOL OR OTHER PURCHASE NECESSARY. Sweepstakes offered
only in the (50) United States and
District of Columbia to persons 21
years of age or older. Void where prohibited by law.
Sweepstakes starts 4/1/24 @
12:00 a.m. ET and ends 8/1/24 @ 11:59:59 p.m.
ET. TO ENTER: (1) Scan QR Code to access mobile
website via provided link, and then complete and submit entry form
with first name, e-mail address and other required information
(Scanning Code will not result in entry. To enter
without scanning QR Code, go to
Gatherround.loneriverbevco.com and complete/submit entry form.) OR
(2) Follow LONE RIVER Ranch Water Instagram page (@ranchwater). As
a caption to the Sweepstakes post, post a picture of LONE RIVER
Ranch Water or the words "LONE RIVER" along with
#LoneRiverGatherRoundGiveaway. Limit of (1) entry via mobile
website/website; limit ten (10) entries via @ranchwater, provided
that each caption includes a different picture. Winners selected
via random drawing. (12) prizes of Solo Stove® Mesa table top fire
pits: (10) Runner-Up Prizes, (1) as part of Grand Prize "A"
trip to Diamond Cross Ranch in Jackson
Hole, WY, (1) as part of Grand Prize "B" trip to
Miranda Lambert concert. Actual fire
pit prize may differ from model shown. Fire pit intended for
outdoor use only in strict compliance with manufacturer's warranty.
For trips, winner's guest must be 21+. ALCOHOL IS NOT PART OF ANY
PRIZE. See Official Rules at website for prize restrictions, odds
of winning and other details. Sponsor: Diageo Beer Company
USA, New
York, NY. {Not sponsored by Instagram.}
Please Drink Responsibly. Far West Spirits LLC, Houston, TX.
About Lone River Beverage Company
Founded in 2019 by native Texan Katie
Beal Brown and acquired by Diageo in 2021, Lone River
Beverage Company offers two award winning drink propositions, with
the taste of organic agave nectar and lime, that play on the
biggest tequila inspired cocktail spaces with both lighter and
fuller flavored options. The brand's namesake Ranch Water hard
seltzer is rooted in tradition and taste from the high desert of
Far West Texas. At 80 calories, 0g of Sugar and 4% ABV per 12 oz
can, Lone River Ranch Water brings
an easy-drinking twist to Texas'
classic cocktail. Lone River Ranch
Water hard seltzer is available in Original, Spicy, Prickly
Pear and new Blackberry flavors. Lone River
Ranch Rita is a fuller flavored Margarita style beverage. At
140 calories, 4g of Sugar and 5.8% ABV per 12 oz can, it delivers
on the indulgent salty and sweet taste of the classic margarita
cocktail. Lone River Ranch Rita is
available in Classic, Spicy, Mango and Blood Orange flavors. Lone
River products are available nationwide in major retailers as well
as independent stores. Lone River is also available via delivery
platforms Instacart, Doordash, UberEats, and more. To learn more,
visit www.loneriverbevco.com. Enjoy Responsibly.
About Diageo North America
Diageo is a global leader in beverage alcohol with an
outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan,
Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world. For more
information about Diageo, their people, brands, and performance,
visit www.diageo.com. Visit Diageo's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives, and ways
to share best practice. Follow on Twitter and Instagram for news
and information about Diageo North America: @Diageo_NA.
MEDIA CONTACT
TAYLOR
loneriver@taylorstrategy.com
Nicole Anastasi, Diageo
Nicole.Anastasi@diageo.com
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SOURCE Lone River Beverage Company