Throughout Hispanic Heritage Month, Billboard
Latin Music Week, Billboard Latin Music Awards and Día de los
Muertos Smirnoff is Making it Known,"Rhythm is a We Thing"
NEW
YORK, Oct. 3, 2023 /PRNewswire/ -- In
celebration of the power of the collective created through a medley
of cultures and traditions, Smirnoff proves "Rhythm is a We Thing"
with its latest collaboration just in time for Latin Music Week.
Together, Puerto Rican urban music icon Wisin and Smirnoff invite
anyone 25+ to #BailaConSmirnoff for the chance to be featured in a
Smirnoff social video to the new track "Cuerpo a Cuerpo."
Throughout Hispanic Heritage Month and
beyond, Smirnoff is Making it Known,"Rhythm is a We Thing".
Ahead of his highly-anticipated solo album dropping this fall,
Wisin and the makers of the World's No. 1 Vodka and Smirnoff ICE,
the OG of flavored malt beverages, are taking over the soundwaves
with delicious flavor and rhythmic taste, calling on all those who
salsa, bachata or anything in between to show off their spiciest
moves. To be eligible, post a video of yourself dancing on
Instagram, tag @Smirnoff with #BailaConSmirnoff and #Promotion and
you might just hear from us!
"Latin music leads the pack when it comes to celebrating the
diaspora of Hispanic communities and cultures. And that's something
to be celebrated," said Jennifer Holiday
Hudson, North America brand
leader, Smirnoff. "We're excited to join forces with Billboard once
again to bring people together to a unified rhythm starting with
Hispanic Heritage Month. But we're not stopping there."
Together, Smirnoff and Billboard are bringing superstar artists,
industry titans and music aficionados to the palm-lined beaches of
Miami for Latin Music Week for an
exciting lineup of special events, including the Latin Power
Players Happy Hour, Baila to the Taste of Smirnoff Happy Hour
followed by the Billboard, Billboard En Vivo with La Base and Wisin
presented by Smirnoff with special guests Luny Tunes & DJ
Nelson, Wisin & Friends Panel hosted by Billboard Español, and
of course, the Latin Billboard Music Awards.
To further commemorate the moment, Smirnoff worked in part with
Mexican illustrator Totoi Semerena to create the Smirnoff Güiro.
Totoi designed a unique image representing the importance of dance
and celebration in our communities, with a range of vibrant colors
that undoubtedly characterize us.
And that's just the beginning, Smirnoff will continue the
celebration this fall serving up delicious flavor and rhythmic
taste at Día de los Muertos festivals across the country including
events in Arizona, Texas and California.
"Rhythm is a We Thing" comes as part of the new Smirnoff global
campaign, "We Do We." Officially launched earlier this summer, "We
Do We" champions the power of the collective and celebrates the
magic of 'we' that's created when different people, ingredients and
flavors come together.
Originally made popular in Mexico, Smirnoff Spicy Tamarind first rolled
out in US markets in 2020, quickly becoming a go-to for spicy
enthusiasts everywhere. Available nationwide at a suggested retail
price of $12.99 for a 750ml bottle,
visit Smirnoff.com to find out where you can get your hands on a
bottle. Adults (21+) can also enjoy the crisp and refreshing taste
of Smirnoff ICE, boasting a modern new look with fresh new
packaging for its most delicious flavors.
For more exciting news, follow @Smirnoff on Instagram and
@SmirnoffUS on Twitter. And no matter how you choose to enjoy the
delicious flavors of Smirnoff Spicy Tamarind and Smirnoff ICE,
please remember to always drink responsibly.
SMIRNOFF #BAILACONSMIRNOFF CONTEST
No
purchase necessary. U.S., 21+. Internet access & valid email
required. Contest begins 10/3/2023 @
12:00 a.m. ET and ends 11/2/23 @ 11:59:59
p.m. Prize is inclusion in video w/o attribution or
compensation of any kind and has no retail value. Subject to Rules.
Sponsor-Diageo Americas, Inc., New York,
NY; Diageo Beer Company USA, New York,
NY.
About SMIRNOFF
Smirnoff has been giving the people
what they want since 1864, revolutionizing drinking culture across
generations: from inventing the Mule and reimagining the vodka
martini to creating a cultural mainstay that defines the flavored
malt beverage category with the launch of Smirnoff Ice in 2000.
Because the brand is dedicated to the people and their evolving
taste preferences, Smirnoff has an option for everyone along with a
dedicated history of adding fun to any occasion while keeping
diversity and inclusion at the forefront. Truly showing the power
of socializing when everyone (21+) is invited to celebrate.
The Smirnoff portfolio offers a variety of options for adults
across vodka and flavored malt beverages. Current offerings include
foundations in Smirnoff No. 21 Vodka and Smirnoff Ice, a line of
flavors in North America and
ready-to-serve flavored malt beverages including Smirnoff Seltzer
and Smirnoff Ice Smash. From culturally relevant limited editions
to new innovations and zero sugar offerings, Smirnoff has always
been known for quality and affordability, and prides itself on
giving the people what they want.
About Diageo North America
Diageo is a global leader
in beverage alcohol with an outstanding collection of brands
including Johnnie Walker, Crown
Royal, Bulleit and Buchanan's
whiskies, Smirnoff, Cîroc and Ketel One vodkas, Casamigos,
DeLeon and Don Julio tequilas,
Captain Morgan, Baileys, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world. For more
information about Diageo, their people, brands, and performance,
visit www.diageo.com. Visit Diageo's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives, and ways
to share best practice. Follow on Twitter and Instagram for news
and information about Diageo North America: @Diageo_NA.
MEDIA CONTACTS:
Nicole
Anastasi
DIAGEO
nicole.anastasi@diageo.com
704-796-9992
TAYLOR
Smirnoff@taylorstrategy.com
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SOURCE Smirnoff