De Rigo: A Further Step in the North-American Market
January 23 2005 - 5:30AM
PR Newswire (US)
De Rigo: A Further Step in the North-American Market LONGARONE,
Italy, January 23 /PRNewswire-FirstCall/ -- De Rigo (NYSE: DER),
one of the world's leading eyewear companies, has decided to
sub-license the distribution in the United States and Canada of
Ermenegildo Zegna branded optical frames and sunglasses to the Viva
Group, as part of the two companies' distribution arrangements. The
parties believe that this agreement will allow them to fully
exploit the sales and growth potential of the Zegna brand in the
high value added segment of the North American market. De Rigo
believes that this agreement completes the process of integrating
its commercial and distribution arrangements in the North American
market with those of Viva, and does not at this time expect to
enter into any joint-venture or share exchange with its commercial
partner. In addition to Ermenegildo Zegna, Viva will distribute the
De Rigo licensed brands Escada, Etro, Fila, Furla and Givenchy in
the North American market. "We are pleased to have a partner like
Viva and hope to create a strong growing channel for our products
through the distribution of some of our premium licensed brands in
the huge North American eyewear market", said Mr. Ennio De Rigo,
Chairman of the De Rigo Group. De Rigo is one of the world's
largest manufacturers and distributors of premium eyewear, the
major optical retailer in Spain through General Optica, one of the
leading retailers in the British optical market through Dollond
& Aitchison and a partner of the LVMH Fashion Group for the
manufacture and distribution of Celine, Givenchy and Loewe eyewear.
De Rigo also manufactures and distributes the licensed brands
Chopard, Escada, Ermenegildo Zegna, Etro, Fila, Furla, Jean Paul
Gaultier, La Perla, Mini and its own brands Police, Sting and
Lozza. DATASOURCE: De Rigo S.p.A. CONTACT: De Rigo S.p.A: Maurizio
Dessolis, Chief Financial Officer, Tel: +39-04-37-77-77, Fax:
+39-04-37-77-07-27, e-mail:
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