LOS ANGELES, July 9, 2020 /PRNewswire/ -- LiveXLive Media
(NASDAQ: LIVX) ("LiveXLive"), a global platform for live
stream and on-demand audio, video and podcast content in music,
comedy, and pop culture, announced today that the Midwest's largest
all-electronic music festival -- Spring Awakening Music Festival
(SAMF) -- will return home to the City of Chicago for its 10
year anniversary in 2021. The event will be presented by Corona
Electric Beach as part of a multi-year deal that included SAMF 2020
and its first virtual experience on July
4 and 5, 2020. LiveXLive also announced today that SAMF's
10th Anniversary Event will include a virtual live stream component
on the heels of the success of this past weekend's virtual
"We're piloting a new business model for Spring Awakening that
unifies a digital and in-real-life concert-viewing experience, and
takes it from being a regional event to being truly international,"
said Dermot McCormack, president of
LiveXLive. "We're pleased with the traction from this year's
virtual iteration and are excited to bring the vision to life for
the 10th Anniversary Spring Awakening in 2021, and with Corona
With just over 20 performances, SAMF 2020 drew over 3 million
views, adding to the 81 million views already achieved across
LiveXLive's programming so far in 2020. The event also earned
2.5 million engagements as some of EDM's most well-known and
up-and-coming artists, including Claude VonStroke, Bear Grillz,
Krewella, as well as Chicago's own
Birthdayy Partyy, Gene Farris,
Goodsex, Manic Focus, Porn and Chicken and Win and Woo, took the
"stage" from their homes, remote venues, including the roof of the
Virgin Hotel overlooking the Chicago skyline for Gene Farris set, and even a half-pipe, where
Destructo both skateboarded and DJ'd simultaneously during his set.
Virtual SAMF also brought flare as DJ's like SNBRN incorporated a
cast of friends/characters like aliens, disco dancers, and a
kitchen disco ball. Manic Focus also upleveled the production of
his live streamed set with lasers and a special lighting rig.
"Corona is incredibly excited to continue our partnership with
Spring Awakening as it taps into one of our consumer's key passion
points and drinking occasions -- electronic dance music," said
Corona Vice President of Brand
Marketing Ann Legan.
In addition to an eclectic artist lineup, Virtual SAMF 2020
featured exclusive merch, talent meet-and-greets, interviews with
many of the artists, and look-backs at previous years' SAMF
festivals -- all available as part of LiveXLive's music news and
interview show LiveZone. LiveXLive's React Presents also gave away
tickets to the 10-year anniversary SAMF in 2021, which will also
include the merch, meet-and-greets, backstage exclusives and
original ancillary content for LiveZone.
Virtual SAMF viewers were able to stock up for Spring Awakening
Music Festival 2020 by getting Corona delivered to their doors
courtesy of Drizly*.
Spring Awakening Music Festival is produced by React Presents, a
subsidiary of LiveXLive.
*Drizly code disclaimer: "*21+ New Users Only. Void Where
Prohibited. Drizly T&C apply".
About React Presents, LLC
Founded in 2008, React
Presents, a subsidiary of LiveXLive Media, was born out of a
passion for curating top-tier live music events that has helped
propel Chicago to the forefront of
the US music scene. Over the past decade, React Presents has grown
into one of the premier largest concert promoters in the Midwest,
producing several major music festivals and over 400 concerts
annually in Chicago, Milwaukee, Detroit and more. It was acquired by LiveXLive
in early 2020 to extend LiveXLive's live event production and
festival business and scale its live streamed content
About LiveXLive Media, Inc.
Los Angeles, California, LiveXLive
Media, Inc. (NASDAQ: LIVX) (the "Company") (pronounced Live "by"
Live) is a global platform for live stream and on-demand
audio, video and podcast content in music, comedy, and pop culture.
LiveXLive, which has streamed over 1000 events in 2020, has become
a go-to partner for the world's top artists and celebrity voices as
well as music festivals concerts, including Rock in Rio, EDC Las
Vegas, and many others. In April
2020, LiveXLive produced its first 48-hour music festival
called "Music Lives" with tremendous success as it earned over 50
million views and over 5 billion views for #musiclives on TikTok on
100+ performances. LiveXLive's library of global events,
video-audio podcasts and original shows are also available on
Amazon, Apple TV, Roku and Samsung TVs in addition to its own app,
destination site and social channels. For more information,
visit www.livexlive.com and follow LiveXLive
on Facebook, Instagram, TikTok, Twitter at
@livexlive, and YouTube.
About Corona Electric Beach
DJs traveling across the US and partnering with festival pioneers,
Corona Electric Beach (CEB) is where "Beats meet the beach," Follow
Corona Electric Beach on Instagram, Twitter, & Facebook.
About Constellation Brands
At Constellation Brands (NYSE: STZ and STZ.B), our mission is to
build brands that people love because we believe sharing a toast,
unwinding after a day, celebrating milestones, and helping people
connect, are Worth Reaching For. Today, we are a leading
international producer and marketer of beer, wine, and spirits with
operations in the U.S., Mexico,
New Zealand, and Italy. Every day, people reach for our
high-end, iconic imported beer brands such as Corona Extra,
Corona Light, Corona Premier, Modelo
Especial, Modelo Negra, and Pacifico, and our high-quality premium
wine and spirits brands, including the Robert Mondavi brand family,
Kim Crawford, Meiomi, The Prisoner
brand family, SVEDKA Vodka, Casa Noble Tequila, and High West
Whiskey. To learn more, follow us on
Twitter @cbrands and
All statements other than
statements of historical facts contained in this press release are
"forward-looking statements," which may often, but not always, be
identified by the use of such words as "may," "might," "will,"
"will likely result," "would," "should," "estimate," "plan,"
"project," "forecast," "intend," "expect," "anticipate," "believe,"
"seek," "continue," "target" or the negative of such terms or other
similar expressions. These statements involve known and unknown
risks, uncertainties and other factors, which may cause actual
results, performance or achievements to differ materially from
those expressed or implied by such statements, including: the
Company's reliance on one key customer for a substantial percentage
of its revenue; the Company's ability to consummate the proposed
acquisition of PodcastOne and the timing of the closing of the
proposed transaction, including the risks that a condition to
closing would not be satisfied within the expected timeframe or at
all or that the closing of the proposed acquisition will not occur;
the Company's ability to attract, maintain and increase the number
of its users and paid subscribers; the Company identifying,
acquiring, securing and developing content; the Company's ability
to maintain compliance with certain financial and other covenants;
the Company successfully implementing its growth strategy,
including relating to its technology platforms and applications;
management's relationships with industry stakeholders; the effects
of the global Covid-19 pandemic; changes in economic conditions;
competition; and other risks, uncertainties and factors including,
but not limited to, those described in the Company's Annual Report
on Form 10-K for the fiscal year ended March
31, 2020, filed with the U.S. Securities and Exchange
Commission (the "SEC") on June 26,
2020, and in the Company's other filings and submissions
with the SEC. These forward-looking statements speak only as of the
date hereof and the Company disclaims any obligations to update
these statements, except as may be required by law. The Company
intends that all forward-looking statements be subject to the
safe-harbor provisions of the Private Securities Litigation Reform
Act of 1995.
LiveXLive IR Contact:
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SOURCE LiveXLive Media, Inc.