- 10 per cent of Tom's of Maine annual profits in Canada will help address water challenges in
Indigenous communities across Canada through education, training and
collaboration.
- Sustainable access to safe, clean water in Indigenous
communities continues to be a pressing issue in Canada.
TORONTO, May 22, 2024
/CNW/ - Tom's of Maine,
Canada's leading natural personal
care brand, proudly announces its commitment to supporting
sustainable access to safe, clean water in Indigenous communities
across Canada through education,
training and collaboration, by pledging to donate 10 per cent of
annual profits to charitable organization, Water First.
"For most of us, safe water means not even considering
the act of turning on the tap, washing our face, cooking dinner, or
bathing our children," said John
Millar, executive director and founder of Water First. "But
for Indigenous communities across the country,
safe water is not so easy. We are thrilled that Tom's of
Maine has chosen to partner with
us to strengthen Water First's ability to offer hands-on
skills training to more Indigenous youth and adults from coast to
coast to coast."
Tom's of Maine is on a mission
to "Do Good, For Real" by making great, natural versions of
products you use everyday, like toothpaste and deodorant. But what
is most important to the brand are the real people in our world who
are working to make positive change by doing good. Through its
Giving for Goodness program, the brand donates 10 per cent
of its annual profits each year to charitable organizations that
focus on health, education and the environment.
By aligning with Water First, Tom's of Maine aims to make an impact in helping remove
barriers to education for Indigenous youth and young adults in
pursuing careers in water sciences. Working with an Indigenous
Advisory Council, Water First ensures its programs align with local
ways of learning and works alongside the community's traditional
knowledge to produce lasting results. Water First has been
recognized as one of the Top 100 Charities by Charity Intelligence,
which evaluate factors such as transparency, accountability and
impact.
"Water First is doing important work helping to
address the water challenges faced by Indigenous
communities in Canada," said
Cristiane Martini, General Manager
at Tom's of Maine. "We're proud that Tom's of Maine can leverage our 10 per cent Giving for
Goodness program to support organizations,
like Water First, who are making a real impact in our
community."
To learn more about Water First or to make a donation, visit
https://waterfirst.ngo/. To learn more about Tom's of Maine and its Giving for Goodness program
visit TomsofMaine.ca.
Water First
Water First partners with Indigenous communities to help address
local water challenges through education, training and meaningful
collaboration. Over the years, Water First has built strong
partnerships with over 90 Indigenous communities in six provinces.
Through these initiatives, they are working toward closing the gap
in water science education and helping to remove barriers faced by
Indigenous youth and adults. Water First, program participants and
partner communities are building skills and capacity to manage
water resources independently and for the long term.
Tom's of Maine
Tom's of Maine®, a Colgate-Palmolive® (NYSE: CL) company, has
been making natural, safe, and effective personal care products for
50 years. It all began when Tom and Kate
Chappell moved to Maine in
1968 looking for a healthier, simpler life for their growing
family. And when they couldn't find personal care products that
were free from artificial flavors, fragrances, sweeteners, colors
and preservatives, they decided to make their own. Tom's of
Maine products – including
toothpaste, deodorant, mouthwash, bar soap, body wash, dental
floss, and toothbrushes – are made from naturally sourced and
naturally derived ingredients and never tested on animals. A
Certified B Corporation, Tom's of Maine is committed to upholding a
purpose-driven business and has a long-standing commitment to
supporting nature and healthy families. In North America, Tom's of Maine has supported hundreds of nonprofits by
giving back 10 per cent of its profits, and employees are
encouraged to use 5 per cent of their paid time (12 days)
volunteering for causes they are passionate about. All of Tom's
products are cruelty-free and most products are vegan, kosher,
halal-certified and gluten-free. Visit us online
at http://www.tomsofmaine.ca
SOURCE Tom's of Maine Canada