NEW YORK, July 15, 2019 /PRNewswire/ -- Colgate® is
excited to announce a new partnership with top YouTube star, Ryan
of Ryan's World™ and pocket.watch, to release a new kids oral care
regimen. The new product line is designed by Ryan in conjunction
with Colgate®.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8566751-colgate-ryans-world-kids-oral-care-regimen/
"We are so thrilled to be welcoming Ryan into the Colgate family
this year. His ability to make such a strong connection with kids
his age is inspiring," said Bill Van de
Graaf, Vice President, Marketing for North America at Colgate-Palmolive. "Our hope
is that Ryan and his new line will encourage kids to get excited
about their brushing routine. We want to bring the excitement of
playtime to Kids Oral Care through products created by Ryan – a
friend they trust!"
In fact, Ryan's World™ recently released a new video on Ryan
ToysReview featuring Ryan's visit to Colgate-Palmolive's Technology
Facility in New Jersey. The video
highlights Ryan learning how each of his oral care products is made
and how he helped to design his own product line – everything from
the flavors, packaging and colors were hand-selected by Ryan to
create this fun new product line for kids.
"We are so proud to be collaborating with Colgate to help get
kids excited about their oral care and continue to fulfill our
mission of bringing kids and families more of what they love," said
Kerry Tucker, Chief Marketing
Officer, pocket.watch. "Not only does the new line help kids fight
cavities and keep their teeth strong, fans of Ryan's World are
going to love the unique details Ryan put into each of the
products."
The new Colgate® Ryan's World™ Kids Oral Care Regimen features a
Powered Toothbrush, Toothpaste and Mouthwash with additional
products launching later this year. Details for each are as
follows:
- COLGATE® RYAN'S WORLD™ POWERED TOOTHBRUSH:
Make great cleaning fun with extra soft bristles that gently sweep
away plague. For children three years of age and older.
- COLGATE® RYAN'S WORLD™ TOOTHPASTE:
Clinically proven cavity and enamel protection. Available in Ryan's
Bubble Fruit flavor. For children two years and older.
- COLGATE® RYAN'S WORLD™ MOUTHWASH: Cleans whole mouth by
sweeping away particles that brushing may have missed. Available in
Ryan's Bubble Fruit flavor. For children six years of age and
older.
Colgate® Kids Oral Care products, featuring Ryan's World™ are
available July 2019 nationwide online
and in retail stores. For more information, please visit
www.colgate.com. To follow along with Ryan's journey with Colgate,
follow him on his YouTube channel, Ryan ToysReview.
About Colgate-Palmolive
Colgate-Palmolive is a leading global consumer products company,
tightly focused on Oral Care, Personal Care, Home Care and Pet
Nutrition. Colgate sells its products in over 200 countries and
territories around the world under such internationally recognized
brand names as Colgate, Palmolive, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring,
Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Sanex, Ajax, Axion, Fabuloso, Soupline
and Suavitel, as well as Hill's Science Diet, Hill's Prescription
Diet and Hill's Ideal Balance. For more information about Colgate's
global business, visit the Company's web site
at http://www.colgatepalmolive.com. To learn more about
Colgate Bright Smiles, Bright
Futures® oral health education program, please
visit http://www.colgatebsbf.com.
About pocket.watch
Pocket.watch is a new studio that
specializes in entertaining and inspiring kids and families through
digital-first content and sparking their imaginations with
lifestyle products ranging from toys to toothbrushes. The company
inspires kids to seamlessly move between screen time and playtime
and boasts a growing portfolio of franchises that includes some of
the largest kids and family YouTube brands in the world.
Pocket.watch developed and launched the massive Ryan's World®
consumer products line and created and produces Ryan's Mystery
Playdate, which airs on Nickelodeon and is the #1 preschool show on
television. The company was founded in March
2017 by Chris M. Williams and
is located in Culver City, CA
where it maintains an office and studio. Its management team is
made up of studio veterans and visionaries from traditional and
digital entertainment including Albie
Hecht, Stone Newman,
Jon Moonves and Kerry Tucker. Investors include Viacom,
Greycroft, Third Wave Digital and United Talent Agency (UTA), as
well as notable strategic angels including Robert Downey Jr. (Team Downey) and Jon Landau. For more information about
pocket.watch, please visit pocket.watch.
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SOURCE Colgate-Palmolive