TORONTO, Nov. 3, 2020 /CNW/ - The Canadian
Public Relations Society (CPRS) and CISION jointly announced
University of Victoria student
Kate McKenna as the recipient of the
2020 CPRS/CISION Student Award of Excellence. Soon to be a graduate
of the University's PR Diploma program, McKenna was selected from
this year's nominees for her outstanding professionalism, and
dedication to contributing to the status and acceptance of the
profession following graduation.
"During her studies, Kate continuously demonstrated thorough
understanding of research methodologies, data collection and
strategic communications planning, most notably in her 108 page
plan for the Citadel Canine Society to develop a national standard
for PTSD/OSI Service Dogs," said McKenna's nominating instructor
Sherrell Steele. "Her conduct online
was not only professional, but she also served as a positive and
inspiring role model to others by assisting fellow students who
were struggling during the COVID-19 outbreak, serving as a sounding
board and study buddy."
As this year's winner, McKenna received a $1,000 prize courtesy of CISION and a one-year
Emerging Professional membership to CPRS.
"Thank you very much to the Canadian Public Relations Society
and CISION for selecting me for this award, and to my instructor,
Sherrell Steele, for nominating me
for it," said Kate McKenna. "I first
fell in love with the science of PR in 2017 and look forward to
bringing that love to an organization that believes in the
importance of ethical PR, authentic stakeholder engagement, and
evaluation of campaigns in line with the best of global PR
practice."
Established jointly by the two organizations, the CPRS/CISION
Award of Excellence recognizes student excellence in public
relations. Winning students have been nominated by their
co-ordinators or instructors and were enrolled in the final year
(or equivalent) of a recognized, full-time Canadian public
relations program at the time of their win.
About CISION
Cision Ltd. (NYSE: CISN) is a
leading global provider of earned media software and services to
public relations and marketing communications professionals.
Cision's software allows users to identify key influencers, craft
and distribute strategic content, and measure meaningful impact.
Cision has over 4,000 employees with offices in 15 countries
throughout the Americas, EMEA, and APAC. For more information about
its award-winning products and services, including the Cision
Communications Cloud®, visit www.cision.com and follow Cision on
Twitter @Cision.
About CPRS
Founded in 1948, the Canadian Public Relations Society (CPRS) is a
not-for-profit association of professionals dedicated to the
practice, management and teaching of public relations and
communications. Comprising 13 local societies, CPRS' mission is to
build a national public relations and communications management
community through professional development and accreditation,
collaboration with thought leaders, a commitment to ethics and a
code of professional standards, advocacy for the profession, and
support to members at every stage of their careers.
SOURCE Canadian Public Relations Society