Cinemark Achieved Best Summer Opening Weekend Box Office of All Time with the Release of Deadpool & Wolverine
July 29 2024 - 7:30AM
Business Wire
Delivered record-breaking results for Cinemark
XD and D-BOX as fans came out in droves to see the film in the most
immersive environment possible
Marked highest concessions revenue weekend
since the pandemic as moviegoers indulged in their favorite movie
snacks and must-have merchandise
Cinemark Holdings, Inc., one of the largest and most influential
theatrical exhibition companies in the world, today announced that
the opening weekend of Deadpool & Wolverine was the company’s
highest-ever domestic opening box office for a film premiering
during the busy summer moviegoing season, beating out every other
film opening from May through August in the exhibitor’s history.
Further, the film marked the biggest opening weekend ever for
Cinemark XD, the company’s private-label premium large format, and
an all-time high weekend for D-BOX motion seats, underscoring
demand from fans to see films in the most immersive environment
possible. With the film setting a multitude of industry records,
including the biggest July opening ever and best-ever opening for
an R-rated film, this weekend validates that consumer enthusiasm
for moviegoing is robust.
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Cinemark Missouri City and XD theater in
the greater Houston area. (Photo: Business Wire)
“Building upon strong box office momentum over the past two
months, Disney and Marvel’s highly anticipated super hero
adventure, Deadpool & Wolverine, just took theatrical
moviegoing to a new stratosphere,” said Sean Gamble, Cinemark
President and CEO. “We are thrilled to share that Deadpool &
Wolverine drove Cinemark’s biggest summer opening weekend of all
time, generated record-breaking results in premium formats, and
delivered our highest weekend of concession revenues since the
pandemic. Congratulations to our partners at Disney on such
record-breaking success and to our entire Cinemark team for their
significant role supporting this tremendous achievement. We remain
highly optimistic about the future of theatrical exhibition.”
This past weekend, Cinemark also delivered its highest
concessions revenue since the pandemic with merchandise sales
ranking among its best of all time. These results underscore the
consumer appetite for expanded food and beverage offerings within
the theater, as well as their desire to bring home movie-themed
collectibles.
Moviegoing enthusiasm is expected to continue with several
highly anticipated films hitting the big screen, including It Ends
with Us and Borderlands on August 9, Alien: Romulus on August 16,
Beetlejuice Beetlejuice on September 6, The Wild Robot on September
27, Joker: Folie à Deux on October 4, Venom: The Last Dance on
October 25, Gladiator II and Wicked on November 22, Moana 2 on
November 27, Kraven the Hunter on December 13, Mufasa: The Lion
King and Sonic the Hedgehog 3 on December 20, and more.
In addition to the sight and sound technology that cannot be
replicated at home, Cinemark gives moviegoers the star treatment
with its fan-favorite loyalty program, convenient concessions
ordering and online merchandise store. Cinemark Movie Rewards
awards movie lovers with one point for every dollar spent at a
Cinemark theater, and fans can level up to Cinemark Movie Club, a
monthly membership program with star-studded benefits such as a
monthly movie credit with no rollover and no expiration, a 20
percent discount on concessions and more. Snacking has never been
easier at Cinemark, with advanced mobile ordering for easy pick up
within the theater and third-party delivery partnerships with Door
Dash, Grubhub and Uber Eats, to ensure customers can enjoy their
favorite movie theater concessions whenever and wherever the
craving hits. And, shopcinemark.com makes it simple for super fans
to purchase great movie merchandise at any time.
For full details about the Cinemark moviegoing experience, visit
Cinemark.com or download the Cinemark app. Click HERE for general
Cinemark images and b-roll.
About Cinemark Holdings, Inc.
Cinemark Holdings, Inc. (NYSE: CNK) provides extraordinary
out-of-home entertainment experiences as one of the largest and
most influential theatrical exhibition companies in the world.
Based in Plano, Texas, Cinemark makes every day cinematic for
moviegoers across more than 500 theaters and 5,500 screens,
operating in 42 states in the U.S. (308 theaters; 4,303 screens)
and 13 South and Central American countries (194 theaters; 1,405
screens). Cinemark offers guests superior sight and sound
technology, including Barco laser projection and Cinemark XD, the
world’s No. 1 exhibitor-branded premium large format;
industry-leading penetration of upscale amenities such as expanded
food and beverage offerings, Luxury Lounger recliners and D-BOX
motion seats; top-notch guest service; and award-winning loyalty
programs such as Cinemark Movie Club. All of this creates an
immersive environment for a shared, entertaining escape,
underscoring that there is no place more cinematic than Cinemark.
For more information, visit https://ir.cinemark.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20240729221856/en/
Media: Julia McCartha pr@cinemark.com Investors: Chanda
Brashears investors@cinemark.com
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