Rebecca Smith Promoted to Senior Vice
President, Global Marketing & Communications
Ciena® Corporation (NYSE: CIEN), a networking systems, services
and software company, today announced the appointment of Joe
Cumello as Senior Vice President and General Manager of Blue
Planet, a division of Ciena. Cumello has served as Ciena’s Senior
Vice President, Global Marketing & Communications since
September 2020, and previously as Vice President, Global Marketing
& Partners. He rejoined the company in 2015 through its
acquisition of Cyan, where he served as Chief Marketing Officer and
a member of the company’s management team, which introduced Blue
Planet to the industry.
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Joe Cumello, Senior Vice President and
General Manager of Blue Planet Division (Photo: Business Wire)
In his new role, Cumello continues reporting to President and
CEO Gary Smith, and will be responsible for all aspects of driving
the next phase of growth for the company’s Blue Planet
division.
“Joe possesses a strong software pedigree, coupled with a deep
understanding of Ciena’s corporate strategy and market positioning
strengths, that will drive our Blue Planet business forward in
alignment with market dynamics and customer demand,” said Gary
Smith, president and CEO, Ciena.
In the networking industry for more than 30 years, Cumello
initially joined Ciena in 2004 through its acquisition of Internet
Photonics. Following that, he held executive roles at Sidera
Networks and SafeNet. He then joined Cyan in 2013 before rejoining
Ciena. He holds a bachelor’s degree from the University of
Maryland, College Park.
Rebecca Smith Appointed as Senior Vice President, Global
Marketing & Communications
Concurrently, Ciena named Rebecca Smith to succeed Cumello in
the role of Senior Vice President, Global Marketing &
Communications. Smith is being promoted to her new position after
serving since 2017 as Ciena’s Vice President, Global Portfolio and
Programs Marketing, leading the company’s product, solution and
vertical marketing strategies, driving global campaigns, and
overseeing the market and competitive intelligence team.
Joining Ciena’s executive leadership team, Smith assumes global
responsibility for articulating Ciena’s value proposition,
advancing the company’s brand and thought leadership platforms, and
driving engagement across key stakeholder groups, including
customers, partners and employees.
With more than 25 years of industry experience, Smith previously
held senior customer-facing roles within Amdocs, including Vice
President of Sales for its North American Division and Vice
President of Product and Solutions Marketing, where she cultivated
go-to-market strategies across Amdocs’s portfolio. She holds an MBA
and BA in Economics from McMaster University in Hamilton,
Ontario.
Gary Smith commented: “Having worked under Joe’s leadership for
several years and directly with our go-to-market teams as well as
customers around the world, Rebecca is well-suited to continue
leading our global marketing strategy to bring innovation to our
brand and accelerate our market momentum.”
The leadership appointments of Cumello and Smith are effective
January 30, 2023.
About Ciena
Ciena (NYSE: CIEN) is a networking systems, services and
software company. We provide solutions that help our customers
create the Adaptive Network™ in response to the
constantly changing demands of their end-users. By delivering
best-in-class networking technology through high-touch consultative
relationships, we build the world’s most agile networks with
automation, openness and scale. For updates on Ciena, follow us on
Twitter @Ciena, LinkedIn, the Ciena Insights blog, or visit
www.ciena.com.
About Blue Planet
Blue Planet provides proven software solutions that accelerate
digital transformation through intelligent automation. With more
than 200 deployments worldwide, our modular, vendor-agnostic
product portfolio enables real-time visibility and control to
manage changing network operating environments. Backed by a global
team of delivery specialists and an ecosystem of partners, Blue
Planet is a division of Ciena that combines expertise across IT,
network, and business operations to enable the agility necessary
for creating differentiated end-customer experiences.
www.blueplanet.com.
Note to Ciena Investors
You are encouraged to review the Investors section of our
website, where we routinely post press releases, SEC filings,
recent news, financial results, and other announcements. From time
to time we exclusively post material information to this website
along with other disclosure channels that we use. This press
release contains certain forward-looking statements that are based
on our current expectations, forecasts, information and
assumptions. These statements involve inherent risks and
uncertainties. Actual results or outcomes may differ materially
from those stated or implied, because of risks and uncertainties,
including those detailed in our most recent annual and quarterly
reports filed with the SEC. Forward-looking statements include
statements regarding our expectations, beliefs, intentions or
strategies and can be identified by words such as "anticipate,"
"believe," "could," "estimate," "expect," "intend," "may,"
"should," "will," and "would" or similar words. Ciena assumes no
obligation to update the information included in this press
release, whether as a result of new information, future events or
otherwise.
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version on businesswire.com: https://www.businesswire.com/news/home/20230124005373/en/
Press Contact: Jamie Moody Ciena Corporation +1 (214)
995-8035 pr@ciena.com
Investor Contact: Gregg Lampf Ciena Corporation +1 (410)
694-5700 ir@ciena.com
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