SAN RAMON, Calif., June 10, 2021 /PRNewswire/ -- Chevron Products
Company, a division of Chevron U.S.A. Inc., announced the official rollout of
the company's new Chevron xpress lube program for qualifying U.S.
fast lube owners and investor prospects. With the inaugural Chevron
xpress lube location now operating in Fountain Hills, AZ and another impressive
facility in Meridian, ID, Chevron
anticipates strong interest in its new image program.
"We're thrilled to extend the valuable Chevron brand into the fast
lube automotive service sector."
Complementing Chevron's heritage Havoline xpress
lube® brand, the Chevron xpress lube brand
identity offers qualifying prospects the opportunity to leverage
one of the most established, trusted brands in America, regarded
for premium quality products and attracting loyal, discerning
consumers. All xpress lube locations are independently owned and
operated under a brand sales and license agreement with owners
retaining operating flexibility without traditional franchise or
royalty fees.
"With nearly 7,000 Chevron gas stations in approximately 15
states, the Chevron brand is well recognized for fuels unsurpassed
in quality and a steadfast commitment to customer service and
satisfaction," said Dave
Schletewitz, Automotive Installed Marketing Manager, Chevron
Products Company. "We're thrilled to extend the valuable Chevron
brand into the fast lube automotive service sector. Prospective
U.S. owners can harness Chevron's brand equity, built over decades,
to attract the countless consumers that have an affinity for the
Chevron brand - helping them to take their business to a new
level."
As part of the program, Chevron xpress lube locations stock and
sell Chevron's premium product brands;
Havoline® for passenger car motor
oils, automatic transmission fluids, gear lubricants and
antifreeze/coolants, Techron® for gasoline
and diesel aftermarket fuel additives, and
Delo® for heavy-duty diesel engine oils.
Brand requirements for maximum visibility and awareness entail
primary identification signage at the street and on the building, a
dedicated mobile-responsive website and social media platforms,
employee uniforms, oil change clings and a digital menu board.
Chevron's new xpress lube® shopper
program™, designed
to sustain Chevron brand equity, will require xpress lube locations
to maintain minimum customer satisfaction and image scores with a
built-in reward system for top-performing sites – a system that
contributes to high customer retention and acquisition levels.
Plus, business owners have access to industry experts that are
committed to helping them thrive and achieve their business growth
objectives.
"As a family business in facility management and real estate, we
were looking to diversify our portfolio and had considered a
variety of automotive businesses before landing on the fast lube
segment," says Chris Boschetto,
owner of the first Chevron xpress lube in Fountain Hills, AZ. "Given our service
background, we liked the emphasis on speed and service with fast
lubes and felt Chevron's well-known brand reputation and image was
the right fit for us. We never expected this kind of attentiveness
from such a big company. It's been a really positive experience and
we are excited to see our business grow."
To learn more, visit chevronxpresslube.com. To speak with a
sales representative about Chevron xpress lube opportunities call:
(866) 354-4476.
About Chevron Products
Company
Chevron Products Company is a division of an indirect, wholly
owned subsidiary of Chevron Corporation (NYSE: CVX) headquartered
in San Ramon, CA. A full line of
lubrication and coolant products are marketed through this
organization. Select brands include
Havoline®,
Delo®,
Techron® and Havoline xpress
lube®. Chevron Intellectual Property
LLC owns patented technology in advanced lubricants products, new
generation base oil technology and coolants.
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SOURCE Chevron Products Company