Campbell Puts a New Twist on an American Favorite with Harvest Orange Tomato Soup
October 26 2011 - 8:30AM
Business Wire
Campbell Soup Company (NYSE: CPB) today announced the
national availability of new Campbell’s® condensed Harvest Orange
Tomato soup, an artisanal transformation of a classic favorite.
Campbell’s Harvest Orange Tomato soup is one of the 35 new products
Campbell is introducing in its U.S. Soup and Simple Meals business
this fall.
Campbell Soup Company puts a new twist on
an American favorite with Campbell's(R) condensed Harvest Orange
Tomato soup. The new soup recipe features orange tomatoes, roasted
garlic, sage and rosemary. (Photo: Business Wire)
The new recipe was created by Campbell’s culinary team, led by
Thomas Griffiths, CMC, Senior Executive Chef and Director of
Campbell’s Culinary and Baking Institute. Chef Griffiths developed
the unique recipe using orange tomatoes grown from proprietary
seeds cultivated at Campbell’s Agricultural Research Center in
Davis, Calif. These are among several unique colored tomato
varieties that Campbell uses in its products.
Campbell first made the Harvest Orange Tomato soup recipe
available last year in select markets. Based on the overwhelmingly
positive response, the company decided to expand distribution
nationwide.
“It’s easy to create a new classic when we begin with an iconic
soup like Tomato, which is enjoyed by more than 25 million people
each week,” said Chef Griffiths. “We set out to create a distinct
and vibrant soup that offers a uniquely-delicious taste — a more
sophisticated version of an American favorite. Now, people can
enjoy both tomato soups each week.”
Chef Griffiths blended a perfect balance of herbs and spices for
Harvest Orange Tomato soup, bringing out the natural flavors of the
orange tomatoes with sage and rosemary and a touch of roasted
garlic.
For more information about Campbell’s condensed line of soups,
visit: www.campbellsoup.com.
About Campbell Soup Company
Campbell Soup Company is a global manufacturer and marketer of
high-quality foods and simple meals, including soup and sauces,
baked snacks and healthy beverages. Founded in 1869, the company
has a portfolio of market-leading brands, including "Campbell's,"
"Pepperidge Farm," "Arnott's" and "V8." Through its corporate
social responsibility program, the company strives to make a
positive impact in the workplace, in the marketplace and in the
communities in which it operates. Campbell is a member of the
Standard & Poor's 500 and the Dow Jones Sustainability Indexes.
For more information, visit www.campbellsoup.com.
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