Campbell Appoints New North American Management Team
January 13 2011 - 8:30AM
Business Wire
Campbell Soup Company (NYSE:CPB) today announced a new
management team in North America for its healthy beverages and soup
and simple meals businesses. The management team reports to Sean
Connolly, President Campbell North America, Campbell’s largest
division. The appointments are designed to accelerate innovation
and streamline decision making:
- Ed Carolan, 41, is named Vice President
& General Manager, Soup and Simple Meals with responsibility
for U.S. soup and sauces and the company’s specialty brands
businesses, including “Wolfgang Puck” soups and “SpaghettiO” pasta
products. Carolan was Senior Vice President & General Manager,
Baked Snacks, Pepperidge Farm, where he led a team that drove
innovation and played a key role in leading the collaboration with
Arnott’s on Campbell’s global baked snacks initiative. Earlier,
Carolan served as Vice President & General Manager of North
America Foodservice and also held leadership roles in U.S. Soup,
where he helped grow Campbell’s condensed soup business. Carolan
joined Campbell in 2001. He succeeds Andrew Brennan, who is named
Vice President, Global Strategy, Advertising and Design.
- Tim Hassett, 46, is named Senior Vice
President, Sales, Campbell North America, with responsibility for
Campbell’s sales organization in the U.S. and Canada across both
retail and foodservice. Hassett was Senior Vice President - Fresh
& Frozen Bakery, Pepperidge Farm, where he led a team that
delivered both share and earnings growth and oversaw the
development and successful launch of the Deli Flats thin rolls
line. Hassett brings extensive sales experience to the role, having
served as Senior Vice President Sales & Distribution for
Pepperidge Farm for four years. He joined Campbell in 2004. Hassett
replaces Mike Salzberg, Senior Vice President - Campbell USA Sales,
who has left the company.
- Darren Serrao, 44, is named to the
newly-created role of Vice President & General Manager,
Beverages and Breakthrough Innovation. Serrao will continue leading
Campbell’s healthy beverages business in the U.S. with the added
responsibility of accelerating innovation across the company’s U.S.
retail businesses in simple meals, including soup and sauces, and
healthy beverages. Most recently as Vice President & General
Manager of Sauces and Beverages, Serrao has overseen the growth of
Campbell’s beverages business in the U.S., including the expansion
of the “V8 V-Fusion” line and introduction of “V8 V-Fusion + Tea”
beverages. Serrao joined Campbell in 1999 and has held a number of
key roles in Canadian and U.S. marketing and sales.
- Chris Slager, 41, is named Vice
President & General Manager, North America Foodservice (NAFS)
with responsibility for soups, sauces, beverages and Pepperidge
Farm away-from-home products in the U.S. and Canada. He was Vice
President & General Manager, Traditional Foodservice. Prior to
his role in NAFS, Slager led the condensed soup and broth portfolio
in Campbell USA. He succeeds Irene Chang Britt, who was named
Campbell’s Chief Strategy Officer in Oct. 2010. Slager joined
Campbell in 2002.
Connolly said, “This team has a strong track record of
achievement and is the right group to lead the next phase of our
growth. I am confident these changes will accelerate our ability to
innovate, improve our agility, streamline our decision making and
enhance our competitiveness in the marketplace for the long
term.”
Additionally, Campbell made the following appointments:
- Maureen Linder, 48, formerly Vice President, Global Advertising
and Design, succeeds Hassett as Senior Vice President - Fresh &
Frozen Bakery, Pepperidge Farm. Since 2009, Linder has led
Campbell's global advertising and design. Previously, she spent 11
years at Pepperidge Farm in senior marketing roles. Linder joined
Campbell in 1997. She reports to Pat Callaghan, President,
Pepperidge Farm.
- Andrew Brennan, 49, will help advance
the company’s strategic direction and lead its advertising and
design function in his new role as Vice President, Global Strategy,
Advertising and Design. Brennan has held both general management
and strategy positions in the U.S. and Asia Pacific. Brennan joined
Campbell in 2003. He reports to Britt.
All of the appointments are effective immediately, except for
Carolan, who will begin his new role in mid-March.
About Campbell Soup Company
Campbell Soup Company is a global manufacturer and marketer of
high-quality foods and simple meals, including soup and sauces,
baked snacks and healthy beverages. Founded in 1869, the company
has a portfolio of market-leading brands, including “Campbell’s,”
“Pepperidge Farm,” “Arnott’s” and “V8.” Through its corporate
social responsibility program, the company strives to make a
positive impact in the workplace, in the marketplace and in the
communities in which it operates. Campbell is a member of the
Standard & Poor's 500 and the Dow Jones Sustainability Indexes.
For more information, visit www.campbellsoup.com.
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