Jennifer Olsen Joins Caleres as Chief Marketing Officer
June 03 2021 - 4:45PM
Business Wire
Jennifer “Jenny” Olsen has been named Chief Marketing Officer
(CMO) for Caleres (NYSE: CAL), it was announced today by Diane
Sullivan, Chairman and CEO of Caleres. Olsen, who will begin on
June 28, will oversee all brand marketing for Caleres including
consumer analytics, media and creative.
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Jennifer Olsen named Chief Marketing
Officer of Caleres (Photo: Business Wire)
“Jenny will serve as a key member of the Caleres leadership
team. Her expertise will be instrumental in leading the marketing
efforts across our entire Caleres portfolio to drive revenue and
build our brands,” said Sullivan. “Her strong marketing, consumer
research and digital background align perfectly with our strategic
priorities, including strengthening the power and broadening the
reach of our brands and products and accelerating digital growth
with stronger consumer connections. I’m confident that Jenny, in
combination with the teams already in place, will be the key that
will unlock the potential to grow the customer base across our
portfolio.”
Olsen was most recently the CMO of UNTUCKit, where she led the
marketing and creative teams and played a significant role in the
brand’s growth over the last several years. Prior to that, she
served as Vice President of Media Marketing for Yahoo!. She built
her fashion and retail expertise as CMO of StitchFix and Crate
& Barrel, and spent time at Gap, Inc., as Vice President of
their ecommerce start-up Piperlime. Olsen holds a bachelor’s degree
from Colgate and her master’s degree in marketing and strategy from
Kellogg School of Management at Northwestern University.
“I first encountered Caleres nearly 15 years ago when we were
getting Piperlime up and running. I was impressed then, and the
company has evolved to an incredible platform on which to create
and grow brands that customers know, love and trust,” said Olsen.
“I’ve always loved and respected the Caleres brands and see so much
potential. The strength I can bring to the table is that strong,
disruptive direct-to-consumer background. I can use that muscle to
help power the brands for greater success.”
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version on businesswire.com: https://www.businesswire.com/news/home/20210603005930/en/
Investors: Logan Bonacorsi lbonacorsi@caleres.com
Media: Kelly Malone kmalone@caleres.com
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